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Wd Elements 5tb

Fail

The top 5 brands take 100% of clicks, so Wd Elements 5tb is a Fail.

Flapen Score
27
27 / 100
Ranks 1,290 of 1,375 Computer & Zubehör niches · −14 vs the category median of 41
Market size
€79K/yr17K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
92%top-5 click share · 3 brands · 157 sellers

Flapen Score

Wd Elements 5tb against its category

The dotted line is the Computer & Zubehör average. Past it, Wd Elements 5tb is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wd Elements 5tb market on Amazon at a glance

Shoppers on Amazon Germany searched for Wd Elements 5tb 17K times last year and spent an estimated €79K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
3.9%
Market size, estimated
€79Ka year
Top search term
wd elements 5tb10K searches a year

02 · Price

A sale here is worth €122.47.

Listings sell for €122.47 on average, from €104.17 to €147.79. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €122.47 that is €12K to €31K a year per listing.

Average price
€122.47above the $15 to $100 sweet spot
Price range
€104.17–€147.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
€12K–€31K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Datenspeicher. It carries 148,143 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#96in Datenspeicher
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
148,143per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
92 months

Products

Top Wd Elements 5tb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

157

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 227%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Wd Elements 5tb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26DecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Wd Elements 5tb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd elements 5tb10K/yr
  • wd 5tb4K/yr
  • wd 5tb externe festplatte3K/yr

Reviews and returns

What reviews say buyers love and hate about Wd Elements 5tb

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Speicherkapazität”
21%of negative reviews mention “Haltbarkeit”
1.4%of orders come back
“Nach ca. 4 Monaten defekt”
A buyer, on “Haltbarkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wd Elements 5tb questions

Answered from the same tracked data.