wd elements 2tb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great€85.76avg listing price — sweet spot $15–$100
Price range
Good€63.87–€128.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad€70K€70K/yr · 26K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad165,488.91avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, wd elements 2tb is a €70K/yr Amazon Germany market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wd elements 2tb market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- €86K–€107K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
164
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- WD68%
- Western Digital21%
- Seagate8%
- TOSHIBA2%
- Intenso2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 8 weeks — -28.1% search growth over the last 90 days.Top wd elements 2tb search terms
- wd elements 2tb14K/yr
- wd 2tb4K/yr
- wd externe festplatte 2tb4K/yr
- wd festplatte 2tb3K/yr
Top wd elements 2tb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WD Elements AE 2 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€70.314.6★297,053 rev
Western Digital Elements Portable externe Festplatte 2 TB (mobiler Speicher USB 3.0-Schnittstelle Plug-and-Play für Windows formatiert) Schwarz
WD€63.874.6★297,053 rev
WD My Passport externe Festplatte 2 TB (mobiler Speicher schlankes Design herunterladbare Software automatische Backups Passwortschutz) Schwarz - auch kompatibel mit PC Xbox und PS4
Western Digital€66.874.6★30,851 rev
Seagate Portable Drive 2TB tragbare externe Festplatte 2.5 Zoll USB 3.0 inkl. Datenrettungsdienst (STGX2000400)
Seagate€66.034.6★264,399 rev
WD My Passport externe Festplatte 5 TB (mobiler Speicher schlankes Design herunterladbare Software automatische Backups Passwortschutz) Schwarz - auch kompatibel mit PC Xbox und PS4
Western Digital€104.174.5★24,285 rev
Newest
by launch dateWD Elements AE 2 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€70.31297,053 rev
WD Elements AE 5 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€107.83297,053 rev
WD Elements AE 4 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€100.36297,053 rev
WD Elements Portable externe Festplatte 6 TB (mobiler Speicher USB 3.0-Schnittstelle Plug-and-Play für Windows formatiert) Schwarz
WD€128.13297,053 rev
TOSHIBA Canvio Partner 2TB Portable 2.5 Externe Festplatte USB 3.2 Mac & Windows kompatibel (HDTB520EK3AB)
TOSHIBA€69.4712,449 rev
Trending
90-day click momentumWD Elements Portable externe Festplatte 6 TB (mobiler Speicher USB 3.0-Schnittstelle Plug-and-Play für Windows formatiert) Schwarz
WD€128.134.6★
WD My Passport Ultra externe Festplatte 2 TB (mobiler Speicher Metallgehäuse herunterladbare Software automatische Backups Passwortschutz) Silber - auch kompatibel mit PC Xbox PS4 und PS5
Western Digital€95.834.5★
Intenso 6028680 Memory Board Portable Hard Drive 2TB tragbare Externe Festplatte 2TB - 2 5 Zoll 5400rpm 8MB Cache USB 3 anthrazit
Intenso€70.464.6★
WD Elements AE 4 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€100.364.6★
WD Elements AE 2 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€70.314.6★
What buyers say about wd elements 2tb
What buyers praise and complain about, mined from review topics.What buyers love
“Super Backup-Lösung”
“Idealer Backup Speicher”
“Beste Ware”
“Produkt wie beschrieben”
“Preis/Leistung Top”
“Problemlos anzuwenden”
“Die Canvio-Partner ist zwar auch Windows kompatibel -”
“solide Performance”
“ist quasi geräuschlos”
“Passt”
What buyers complain about
“Nach 2 Jahren defekt”
“Langsamer als angegeben”
“Riesen Schrott, viele Dateien, darunter Fotos etc weg”
“Funktioniert nicht”
“Funktioniert bei mir am macbook nicht”
“Langsamer als angegeben”
“Werbemüll und unbeschreibbar Dank irgendwelcher Sperrmechanismen”
“Software etwas schwierig”
“Zu laut: Daher nervig und unbrauchbar”
“Ständige Verbindungsabbrüche”
Top return reasons
Common questions
- Is wd elements 2tb profitable to sell on Amazon Germany?
- The niche generates €70K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (29/100).
- How competitive is the wd elements 2tb niche?
- 5 brands and 164 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wd elements 2tb?
- Top complaints mined from reviews: Haltbarkeit, Rechnenleistung, Qualität insgesamt. The return rate is 1.3%.
- What does it cost to enter the wd elements 2tb niche?
- Listings span €63.87–€128.13; the average listing price is €85.76 (sweet spot $15–$100). The average incumbent carries 165,489 reviews — the moat a new listing must climb.