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Wd Elements 2tb

Fail

The top 5 brands take 100% of clicks, so Wd Elements 2tb is a Fail.

Flapen Score
29
29 / 100
Ranks 1,235 of 1,375 Computer & Zubehör niches · −12 vs the category median of 41
Market size
€70K/yr26K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
78%top-5 click share · 5 brands · 164 sellers

Flapen Score

Wd Elements 2tb against its category

The dotted line is the Computer & Zubehör average. Past it, Wd Elements 2tb is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wd Elements 2tb market on Amazon at a glance

Shoppers on Amazon Germany searched for Wd Elements 2tb 26K times last year and spent an estimated €70K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
3.2%
Market size, estimated
€70Ka year
Top search term
wd elements 2tb14K searches a year

02 · Price

A sale here is worth €85.76.

Listings sell for €85.76 on average, from €63.87 to €128.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €85.76 that is €9K to €21K a year per listing.

Average price
€85.76inside the $15 to $100 sweet spot
Price range
€63.87–€128.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
€9K–€21K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Datenspeicher. It carries 165,489 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#13in Datenspeicher
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
165,489per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top Wd Elements 2tb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

164

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 221%
  • Brand 38%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Wd Elements 2tb search demand

Weekly searches over the year. Pick a range.

600400Spike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Wd Elements 2tb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd elements 2tb14K/yr
  • wd 2tb4K/yr
  • wd externe festplatte 2tb4K/yr
  • wd festplatte 2tb3K/yr

Reviews and returns

What reviews say buyers love and hate about Wd Elements 2tb

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Datenübertragungsgeschwindigkeit”
36%of negative reviews mention “Haltbarkeit”
1.3%of orders come back
“Nach 2 Jahren defekt”
A buyer, on “Haltbarkeit”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wd Elements 2tb questions

Answered from the same tracked data.