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Wd Elements

Fail

The top 5 brands take 100% of clicks, so Wd Elements is a Fail.

Flapen Score
36
36 / 100
Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 41
Market size
€395K/yr243K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
55%top-5 click share · 4 brands · 381 sellers

Flapen Score

Wd Elements against its category

The dotted line is the Computer & Zubehör average. Past it, Wd Elements is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wd Elements market on Amazon at a glance

Shoppers on Amazon Germany searched for Wd Elements 243K times last year and spent an estimated €395K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €395K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
1.1%
Market size, estimated
€395Ka year
Top search term
wd elements51K searches a year

02 · Price

A sale here is worth €152.09.

Listings sell for €152.09 on average, from €27.67 to €376.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €152.09 that is €15K to €38K a year per listing.

Average price
€152.09above the $15 to $100 sweet spot
Price range
€27.67–€376.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€15K–€38K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #13 within Datenspeicher. It carries 87,304 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
2.1%
Average rank
#13in Datenspeicher
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
87,304per listing
Listings tracked
33

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
66 months

Products

Top Wd Elements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

381

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

0%

  • Brand 177%
  • Brand 217%
  • Brand 35%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Wd Elements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 1.9× · 9 of 12 months tracked

Search terms

Top Wd Elements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd elements51K/yr
  • western digital externe festplatte33K/yr
  • western digital30K/yr
  • wd externe festplatte15K/yr
  • wd festplatte extern13K/yr
  • externe festplatte wd11K/yr
  • wd festplatte12K/yr
  • wd elements desktop6K/yr
  • wd elements portable6K/yr
  • wd hdd7K/yr

Reviews and returns

What reviews say buyers love and hate about Wd Elements

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Speicherkapazität”
25%of negative reviews mention “Haltbarkeit”
1.5%of orders come back
“Nach 2 Jahren defekt”
A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wd Elements questions

Answered from the same tracked data.