- Flapen Score
- 26 / 100Ranks 1,308 of 1,375 Computer & Zubehör niches · −15 vs the category median of 4126
- Market size
- €99K/yr56K searches / yr
- 90-day growth
- -35.7%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 386 sellers
Flapen Score
Wd Black against its category
The dotted line is the Computer & Zubehör average. Past it, Wd Black is stronger. Inside it, weaker.
Market
The Wd Black market on Amazon at a glance
Shoppers on Amazon Germany searched for Wd Black 56K times last year and spent an estimated €99K. All 5 brands take every click. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -35.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €99Ka year
- Top search term
- wd black32K searches a year
02 · Price
A sale here is worth €156.41.
Listings sell for €156.41 on average, from €78.28 to €357.09. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €156.41 that is €0 to €16K a year per listing.
- Average price
- €156.41above the $15 to $100 sweet spot
- Price range
- €78.28–€357.09
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€16K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Datenspeicher. It carries 8,882 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #58in Datenspeicher
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 8,882per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Wd Black products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
386
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Brand 129%
- Brand 228%
- Brand 326%
- Brand 414%
- Brand 54%
Demand
Wd Black search demand
Weekly searches over the year. Pick a range.
Search terms
Top Wd Black search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wd black32K/yr
- wd black ssd8K/yr
- wd_black8K/yr
- wd black 2tb5K/yr
- ssd wd black3K/yr
Reviews and returns
What reviews say buyers love and hate about Wd Black
We read the reviews and the return reasons for every product selling here.
“Recht teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wd Black questions
Answered from the same tracked data.