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Wärmeleitpaste

Fail

The top 5 brands take 100% of clicks, so Wärmeleitpaste is a Fail.

Flapen Score
40
40 / 100
Ranks 738 of 1,375 Computer & Zubehör niches · −1 vs the category median of 41
Market size
€849K/yr657K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
78%top-5 click share · 5 brands · 87 sellers

Flapen Score

Wärmeleitpaste against its category

The dotted line is the Computer & Zubehör average. Past it, Wärmeleitpaste is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmeleitpaste market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmeleitpaste 657K times last year and spent an estimated €849K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €849K a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
16.2%
Market size, estimated
€849Ka year
Peak month
December1.7× the quietest month
Top search term
wärmeleitpaste364K searches a year

02 · Price

A sale here is worth €7.97.

Listings sell for €7.97 on average, from €4.84 to €12.32. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €7.97 that is €48K to €64K a year per listing.

Average price
€7.97under the $15 to $100 sweet spot
Price range
€4.84–€12.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
€48K–€64K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #6 within Komponenten & Ersatzteile. It carries 20,815 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#6in Komponenten & Ersatzteile
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
20,815per listing
Listings tracked
11

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Wärmeleitpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 52%

Demand

Wärmeleitpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Wärmeleitpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmeleitpaste364K/yr
  • thermal paste101K/yr
  • wärmeleitpaste cpu94K/yr
  • cpu wärmeleitpaste17K/yr
  • kühlpaste cpu10K/yr
  • thermal paste cpu9K/yr
  • cpu paste9K/yr
  • thermopaste8K/yr
  • kühlpaste6K/yr
  • wärmeleitpaste gpu4K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmeleitpaste

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Heizung”
26%of negative reviews mention “Heizung”
0.4%of orders come back
“Temperaturprobleme”
A buyer, on “Heizung”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wärmeleitpaste questions

Answered from the same tracked data.