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Wacom

Fail

The top 5 brands take 100% of clicks, so Wacom is a Fail.

Flapen Score
33
33 / 100
Ranks 1,097 of 1,375 Computer & Zubehör niches · −8 vs the category median of 41
Market size
€331K/yr97K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
64%top-5 click share · 3 brands · 88 sellers

Flapen Score

Wacom against its category

The dotted line is the Computer & Zubehör average. Past it, Wacom is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wacom market on Amazon at a glance

Shoppers on Amazon Germany searched for Wacom 97K times last year and spent an estimated €331K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €331K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
1.5%
Market size, estimated
€331Ka year
Top search term
wacom50K searches a year

02 · Price

A sale here is worth €233.67.

Listings sell for €233.67 on average, from €21.05 to €735.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €233.67 that is €0 to €23K a year per listing.

Average price
€233.67above the $15 to $100 sweet spot
Price range
€21.05–€735.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€23K
Returns
3.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #42 within Mäuse, Tastaturen & Eingabegeräte. It carries 2,480 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#42in Mäuse, Tastaturen & Eingabegeräte
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
2,480per listing
Listings tracked
13

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wacom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 27%
  • Brand 32%

Search terms

Top Wacom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wacom50K/yr
  • wacom grafiktablett32K/yr
  • wacom tablet8K/yr
  • wacom bamboo3K/yr
  • grafiktablett wacom3K/yr

Reviews and returns

What reviews say buyers love and hate about Wacom

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
19%of negative reviews mention “Qualität insgesamt”
3.9%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wacom questions

Answered from the same tracked data.