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Usb Stick

Maybe

Shoppers spend an estimated $4.5M a year here. But the average product has 21,993 reviews to catch up to, so Usb Stick is a Maybe.

Flapen Score
57
57 / 100
Top 6% of 1,375 Computer & Zubehör niches · +16 vs the category median of 41
Market size
€4.5M/yr6.1M searches / yr
90-day growth
-16.5%search demand this quarter
Competition
41%top-5 click share · 16 brands · 154 sellers

Flapen Score

Usb Stick against its category

The dotted line is the Computer & Zubehör average. Past it, Usb Stick is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb Stick market on Amazon at a glance

Shoppers on Amazon Germany searched for Usb Stick 6.1M times last year and spent an estimated €4.5M. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.5M a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
6.4%
Market size, estimated
€4.5Ma year
Peak month
November1.7× the quietest month
Top search term
usb stick4.0M searches a year

02 · Price

A sale here is worth €11.58.

Listings sell for €11.58 on average, from €3.59 to €25.71. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At €11.58 that is €116K to €145K a year per listing.

Average price
€11.58under the $15 to $100 sweet spot
Price range
€3.59–€25.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
400K–500K
Units per listing a year
10,000–12,500
Revenue per listing a year
€116K–€145K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #23 within Datenspeicher. It carries 21,993 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#23in Datenspeicher
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
21,993per listing
Listings tracked
46

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Usb Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

154

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

8%

  • Brand 142%
  • Brand 226%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (10 brands, 8%)

Demand

Usb Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Usb Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb stick4.0M/yr
  • usb stick 128gb311K/yr
  • usb stick 64gb218K/yr
  • usb-sticks181K/yr
  • usb224K/yr
  • stick147K/yr
  • sandisk usb stick119K/yr
  • speicherstick118K/yr
  • usb sticks86K/yr
  • usb-stick77K/yr

Reviews and returns

What reviews say buyers love and hate about Usb Stick

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Haltbarkeit”
0.7%of orders come back
“Nach einmaliger Nutzung defekt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Usb Stick questions

Answered from the same tracked data.