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Travel Essentials

Maybe

The top 5 brands take only 37% of clicks. But buyers convert on only 0.7% of searches, so Travel Essentials is a Maybe.

Flapen Score
52
52 / 100
Top 13% of 1,375 Computer & Zubehör niches · +11 vs the category median of 41
Market size
€66K/yr725K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
32%top-5 click share · 55 brands · 107 sellers

Flapen Score

Travel Essentials against its category

The dotted line is the Computer & Zubehör average. Past it, Travel Essentials is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Essentials market on Amazon at a glance

Shoppers on Amazon Germany searched for Travel Essentials 725K times last year and spent an estimated €66K. The top 5 brands take 37% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 725K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
725K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
0.7%
Market size, estimated
€66Ka year
Peak month
July1.5× the quietest month
Top search term
travel essentials383K searches a year

02 · Price

A sale here is worth €13.10.

Listings sell for €13.10 on average, from €0.95 to €97.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €13.10 that is €0 to €1K a year per listing.

Average price
€13.10under the $15 to $100 sweet spot
Price range
€0.95–€97.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #37 within Kabel & Zubehör. It carries 4,571 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
90%
Out of stock, average day
7.5%
Average rank
#37in Kabel & Zubehör
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
4,571per listing
Listings tracked
63

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Travel Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

107

Top-5 brand share

37%

Top 20: 76%

Top-5 click share

32%

Top 20: 70%

Open market

59%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Travel Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Travel Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel essentials383K/yr
  • reisezubehör193K/yr
  • reise essentials93K/yr
  • travel accessories26K/yr
  • travel essentials women17K/yr
  • reisezubehör flug14K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Essentials

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Komfort insgesamt”
12%of negative reviews mention “Aufladen”
1.2%of orders come back
“Low charging”
A buyer, on “Aufladen”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Essentials questions

Answered from the same tracked data.