Trackpad
FailDemand is soft, at -26.7% this quarter, so Trackpad is a Fail.
- Flapen Score
- 30 / 100Ranks 1,211 of 1,375 Computer & Zubehör niches · −11 vs the category median of 4130
- Market size
- €51K/yr83K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 26 sellers
Flapen Score
Trackpad against its category
The dotted line is the Computer & Zubehör average. Past it, Trackpad is stronger. Inside it, weaker.
Market
The Trackpad market on Amazon at a glance
Shoppers on Amazon Germany searched for Trackpad 83K times last year and spent an estimated €51K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €51Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- trackpad34K searches a year
02 · Price
A sale here is worth €44.37.
Listings sell for €44.37 on average, from €21.05 to €112.04. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €44.37 that is €0 to €4K a year per listing.
- Average price
- €44.37inside the $15 to $100 sweet spot
- Price range
- €21.05–€112.04
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 3.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #416 within Mäuse, Tastaturen & Eingabegeräte. It carries 1,906 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 32.7%
- Average rank
- #416in Mäuse, Tastaturen & Eingabegeräte
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,906per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Trackpad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
26
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Brand 135%
- Brand 228%
- Brand 314%
- Brand 412%
- Brand 55%
- Brand 64%
- Open — no brand owns it (1 brand, 2%)
Demand
Trackpad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Trackpad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trackpad34K/yr
- touchpad27K/yr
- touchpad für pc11K/yr
- trackpad windows6K/yr
- trackpad mac3K/yr
- mac trackpad3K/yr
Reviews and returns
What reviews say buyers love and hate about Trackpad
We read the reviews and the return reasons for every product selling here.
“die Taste verschwindet dahinter.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trackpad questions
Answered from the same tracked data.








