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tp link

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 67Growth 20Conversion 24Competition 77Returns 64Price range 22Avg price 86Brand share 0Review moat 19Quality gap 60

Avg price

Great€68.56

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Market size

Good€667K

€667K/yr · 509K searches

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad€7.80–€386.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Review moat

Bad14,160.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, tp link is a €667K/yr Amazon Germany market (509K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tp link market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
€686K–€857K
units × avg price
Conversion rate
1.9%
Avg BSR
#12
Page quality
0%
Prime
95%
Sponsored
73%
Out of stock
0.0%
Avg brand age
43 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

4 falling

Sellers

490

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

0%

  • TP-Link94%
  • Tapo4%
  • FRITZ!1%
  • FRITZ1%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -9.3% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Top tp link search terms

  • tp link317K/yr
  • netzwerkgeräte70K/yr
  • tp-link51K/yr
  • tplink17K/yr
  • networking devices13K/yr
  • tp link wlan9K/yr
  • tp link wifi3K/yr
  • to link3K/yr
All search terms

Top tp link products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€27K8%€53K12%€80K16%€107K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tp link

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation18%

“Easy Installation”

Konnektivität – insgesamt17%

“WLAN”

Qualität insgesamt12%

“Good Produkt”

Preis-Leistungs-Verhältnis8%

“Super Deal”

beworben Vs Tatsächliches Produkt8%

“Alles wie bestellt”

Benutzerfreundlichkeit5%

“Easy”

Signalstärke4%

“Super Sender”

Software/Anwendung3%

“Easy Installation dank Top App”

Datenübertragungsgeschwindigkeit2%

“Ich erreiche sehr gute Up-/Downloadgeschwindigkeiten, eine gute Latenz und eine stabile Verbindung”

Reichweite2%

“Preiswerter Range Extender”

What buyers complain about

Konnektivität – insgesamt25%

“Für Telekomrouter ungeeignet”

Haltbarkeit8%

“Defekt nach 2.5 Monaten”

Funktionalität insgesamt8%

“Funktioniert null”

Qualität insgesamt6%

“Geldverschwendung – Absoluter Müll”

Montage/Installation5%

“Installation nicht möglich”

Signalstärke4%

“oft Signalprobleme. Mit”

Kompatibilität – insgesamt4%

“Problem ist IPv4 / IPv6”

Preis-Leistungs-Verhältnis4%

“Geldverschwendung – Absoluter Müll”

Software/Anwendung4%

“App scheitert an Basics”

Heizung3%

“Hitzeproblem”

Top return reasons

Konnektivität – insgesamt30%
Funktionalität insgesamt20%
Kompatibilität – insgesamt17%
Reichweite7%
Gesamtgröße6%
Signalstärke3%
Defekt Material/Teile3%
Stärke2%
Montage/Installation2%
beworben Vs Tatsächliches Produkt1%

Common questions

Is tp link profitable to sell on Amazon Germany?
The niche generates €667K/yr across 44 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (46/100).
How competitive is the tp link niche?
4 brands and 490 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tp link?
Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Funktionalität insgesamt. The return rate is 2.5%.
When does demand for tp link peak?
Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the tp link niche?
Listings span €7.80–€386.83; the average listing price is €68.56 (sweet spot $15–$100). The average incumbent carries 14,161 reviews — the moat a new listing must climb.