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Tp Link

Fail

The top 5 brands take 100% of clicks, so Tp Link is a Fail.

Flapen Score
46
46 / 100
Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41
Market size
€667K/yr509K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
38%top-5 click share · 4 brands · 490 sellers

Flapen Score

Tp Link against its category

The dotted line is the Computer & Zubehör average. Past it, Tp Link is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tp Link market on Amazon at a glance

Shoppers on Amazon Germany searched for Tp Link 509K times last year and spent an estimated €667K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €667K a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.9%
Market size, estimated
€667Ka year
Peak month
November2.3× the quietest month
Top search term
tp link317K searches a year

02 · Price

A sale here is worth €68.56.

Listings sell for €68.56 on average, from €7.80 to €386.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €68.56 that is €7K to €17K a year per listing.

Average price
€68.56inside the $15 to $100 sweet spot
Price range
€7.80–€386.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€7K–€17K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Netzwerk. It carries 14,161 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#12in Netzwerk
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
14,161per listing
Listings tracked
44

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tp Link products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

4 falling

Sellers

490

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

0%

  • Brand 194%
  • Brand 24%
  • Brand 31%
  • Brand 41%

Demand

Tp Link search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Tp Link search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tp link317K/yr
  • netzwerkgeräte70K/yr
  • tp-link51K/yr
  • tplink17K/yr
  • networking devices13K/yr
  • tp link wlan9K/yr
  • tp link wifi3K/yr
  • to link3K/yr

Reviews and returns

What reviews say buyers love and hate about Tp Link

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Montage/Installation”
25%of negative reviews mention “Konnektivität – insgesamt”
2.5%of orders come back
“Für Telekomrouter ungeeignet”
A buyer, on “Konnektivität – insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tp Link questions

Answered from the same tracked data.