Skip to content

Tp Link

brand-locked demand (top 5 brands take 100% of clicks) — Tp Link doesn't clear our bar today.

Flapen Score

46
Skip it

Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41

Market size 67Growth 20Conversion 24Competition 77Returns 64Price range 22Avg price 86Brand share 0Review moat 19Quality gap 60
This niche Category average · 1,375 niches

Is Tp Link profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tp Link is a €667K/yr Amazon Germany market (509K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Tp Link: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.3% over the last 90 days and 1.9% of searches end in a purchase.

€667K

revenue / yr

Units sold / yr13K
Search volume / yr-9.3%509K
Conversion rate1.9%
Avg price€68.56

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 490
Top-5 product click share38%
Open market0%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement73%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews14,161

Top Tp Link products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€27K€53K€80K€107K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

490

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

0%

  • TP-Link94%
  • Tapo4%
  • FRITZ!1%
  • FRITZ1%

Tp Link demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume509KCVR1.9%Products44Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews14,161Avg BSR#12
23K18KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Top Tp Link search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tp link317K/yr
  • netzwerkgeräte70K/yr
  • tp-link51K/yr
  • tplink17K/yr
  • networking devices13K/yr
  • tp link wlan9K/yr
  • tp link wifi3K/yr
  • to link3K/yr

What reviews say buyers love and hate about Tp Link

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Montage/Installation18%

Easy Installation

Konnektivität – insgesamt17%

WLAN

Qualität insgesamt12%

Good Produkt

Preis-Leistungs-Verhältnis8%

Super Deal

beworben Vs Tatsächliches Produkt8%

Alles wie bestellt

What buyers complain about

70% of reviews
Konnektivität – insgesamt25%

Für Telekomrouter ungeeignet

Haltbarkeit8%

Defekt nach 2.5 Monaten

Funktionalität insgesamt8%

Funktioniert null

Qualität insgesamt6%

Geldverschwendung – Absoluter Müll

Montage/Installation5%

Installation nicht möglich

Tp Link return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Konnektivität – insgesamt
30%
2Funktionalität insgesamt
20%
3Kompatibilität – insgesamt
17%
4Reichweite
7%
5Gesamtgröße
6%

Common Tp Link questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tp Link 46/100 on Amazon Germany — Skip it. The niche generates €667K/yr across 44 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.
Search demand for Tp Link on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.3× the quietest.