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Toner Brother Mfc L2710dw

Maybe

Buyers convert on 21.3% of searches. But demand is soft, at -17.7% this quarter, so Toner Brother Mfc L2710dw is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,375 Computer & Zubehör niches · +14 vs the category median of 41
Market size
€712K/yr109K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
74%top-5 click share · 10 brands · 171 sellers

Flapen Score

Toner Brother Mfc L2710dw against its category

The dotted line is the Computer & Zubehör average. Past it, Toner Brother Mfc L2710dw is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toner Brother Mfc L2710dw market on Amazon at a glance

Shoppers on Amazon Germany searched for Toner Brother Mfc L2710dw 109K times last year and spent an estimated €712K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 21.3% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €712K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
21.3%
Market size, estimated
€712Ka year
Peak month
November1.6× the quietest month
Top search term
toner brother mfc l2710dw19K searches a year

02 · Price

A sale here is worth €30.57.

Listings sell for €30.57 on average, from €12.00 to €111.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €30.57 that is €31K to €38K a year per listing.

Average price
€30.57inside the $15 to $100 sweet spot
Price range
€12.00–€111.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
€31K–€38K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #135 within Drucker & Zubehör. It carries 1,539 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#135in Drucker & Zubehör
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,539per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Toner Brother Mfc L2710dw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

171

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • Brand 136%
  • Brand 225%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 11%)

Demand

Toner Brother Mfc L2710dw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Toner Brother Mfc L2710dw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toner brother mfc l2710dw19K/yr
  • tn242012K/yr
  • brother mfc-l2710dw13K/yr
  • toner tn24206K/yr
  • brother tn24205K/yr
  • tn 2420 brother toner5K/yr
  • tn2420 toner brother3K/yr
  • brother dcp-l2530dw5K/yr
  • tn-24204K/yr
  • mfc-l2710dw toner4K/yr

Reviews and returns

What reviews say buyers love and hate about Toner Brother Mfc L2710dw

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Preis-Leistungs-Verhältnis”
20%of negative reviews mention “Funktionalität insgesamt”
0.6%of orders come back
“4 Toner gekauft - kein einziger funktioniert (ist für das richtige Gerät) - es kommt keine oder nur sehr wenig Andruck. Andruck ist nicht lesbar.”
A buyer, on “Funktionalität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toner Brother Mfc L2710dw questions

Answered from the same tracked data.