The Tote Bag
FailBuyers convert on only 0.5% of searches, so The Tote Bag is a Fail.
- Flapen Score
- 46 / 100Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 4146
- Market size
- €73K/yr645K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 14%top-5 click share · 62 brands · 149 sellers
Flapen Score
The Tote Bag against its category
The dotted line is the Computer & Zubehör average. Past it, The Tote Bag is stronger. Inside it, weaker.
Market
The The Tote Bag market on Amazon at a glance
Shoppers on Amazon Germany searched for The Tote Bag 645K times last year and spent an estimated €73K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.
- Searches, last 12 months
- 645K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €73Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- cord tasche damen160K searches a year
02 · Price
A sale here is worth €23.26.
Listings sell for €23.26 on average, from €4.25 to €195.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €23.26 that is €0 to €2K a year per listing.
- Average price
- €23.26inside the $15 to $100 sweet spot
- Price range
- €4.25–€195.31
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 4.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #164 within Laptop-Zubehör. It carries 837 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 98%
- Out of stock, average day
- 2.7%
- Average rank
- #164in Laptop-Zubehör
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 837per listing
- Listings tracked
- 148
04 · Newcomers
16 of last year's 57 launches cleared the first-year sales bar.
57 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 57
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top The Tote Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
62 falling
Sellers
149
Top-5 brand share
54%
Top 20: 81%
Top-5 click share
14%
Top 20: 37%
Open market
43%
- Brand 130%
- Brand 213%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
The Tote Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top The Tote Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cord tasche damen160K/yr
- tragetasche93K/yr
- shopping bag67K/yr
- tote37K/yr
- beuteltasche45K/yr
- bürotasche35K/yr
- businesstasche damen21K/yr
- tasche arbeit20K/yr
- tote bag mit reißverschluss16K/yr
- arbeitstasche damen groß17K/yr
Reviews and returns
What reviews say buyers love and hate about The Tote Bag
We read the reviews and the return reasons for every product selling here.
“Zu Gross”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Tote Bag questions
Answered from the same tracked data.








