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The North Face Rucksack

weak search conversion (0.7%) — The North Face Rucksack doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 41

Market size 51Growth 26Conversion 9Competition 63Returns 22Price range 39Avg price 85Brand share 10Review moat 25Quality gap 35
This niche Category average · 1,375 niches

Is The North Face Rucksack profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, The North Face Rucksack is a €306K/yr Amazon Germany market (565K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 36/100.

The North Face Rucksack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.7% over the last 90 days and 0.7% of searches end in a purchase.

€306K

revenue / yr

Units sold / yr3K
Search volume / yr+0.7%565K
Conversion rate0.7%
Avg price€73.20

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 123
Top-5 product click share47%
Open market4%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement17%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews4,215

Top The North Face Rucksack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€24K€37K€49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

123

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

2%

  • THE NORTH FACE79%
  • Columbia10%
  • tomtoc3%
  • Patagonia3%
  • Fjällräven2%
  • Amazon Basics2%
  • Open — no brand owns it (2 brands, 2%)

The North Face Rucksack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume565KCVR0.7%Products35Brands8Top 5 Brands96%OOS Rate3.4%Rating4.5★Reviews4,215Avg BSR#688
15K10KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Top The North Face Rucksack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • the north face rucksack145K/yr
  • north face rucksack144K/yr
  • patagonia rucksack54K/yr
  • rucksack north face36K/yr
  • columbia rucksack25K/yr
  • rucksack the north face23K/yr
  • north face backpack16K/yr
  • north face rucksack herren18K/yr
  • northface backpack13K/yr
  • the north face borealis12K/yr

What reviews say buyers love and hate about The North Face Rucksack

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt22%

Super Qualität

Gesamtgröße15%

Guter mittelgroße Rucksack

Portabilität9%

Super Reisebegleiter

Taschen/Abteilungen7%

Es gibt viele Fächer und Organisation innen drin, inklusive gepolsterter Laptop-Hülle und mehreren kleinen Innen- und Außentaschen, auch für Flaschen

Komfort insgesamt6%

Robuster und bequemer Alltagsrucksack

What buyers complain about

61% of reviews
Gesamtgröße23%

Handytasche zu klein

Preis-Leistungs-Verhältnis10%

Der Spaß kostet nachträglich 50€ extra

Taschen/Abteilungen7%

Ich persönlich würde 2-3 Taschen im Rucksack noch besser finden

Qualität insgesamt5%

nicht perfekt

Materialqualität3%

- Wertige Verarbeitung - hier wurde auch quantitativ wirklich nicht an Material gespart und sauber genähnt

The North Face Rucksack return rate & reasons

Why buyers send it back, as a share of all return requests.

5.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
68%
2Gewicht schwer
4%
3Riemen/Saitenqualität
3%
4Farbe
3%
5Komfort insgesamt
2%

Common The North Face Rucksack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The North Face Rucksack 36/100 on Amazon Germany — Skip it. The niche generates €306K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +0.7% over the last 90 days.
Search demand for The North Face Rucksack on Amazon Germany peaks in Jul–Aug, where the busiest month runs 2.2× the quietest.