Is the north face rucksack profitable to sell on Amazon Germany?

The niche generates €306K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (36/100).

How competitive is the the north face rucksack niche?

8 brands and 123 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in the north face rucksack?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Taschen/Abteilungen. The return rate is 5.9% — above our launch gate.

When does demand for the north face rucksack peak?

Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the the north face rucksack niche?

Listings span €25.85–€213.82; the average listing price is €73.20 (sweet spot $15–$100). The average incumbent carries 4,215 reviews — the moat a new listing must climb.

the north face rucksack

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Great€73.20

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good€306K

€306K/yr · 565K searches

Price range

Okay€25.85–€213.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,214.8

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon Germany niche tracking, the north face rucksack is a €306K/yr Amazon Germany market (565K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 36/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

the north face rucksack market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €183K–€220K; units × avg price
Conversion rate: 0.7%
Avg BSR: #688
Page quality: 0%
Prime: 89%
Sponsored: 17%
Out of stock: 3.4%
Avg brand age: 52 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

123

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

THE NORTH FACE79%
Columbia10%
tomtoc3%
Patagonia3%
Fjällräven2%
Amazon Basics2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top the north face rucksack search terms

the north face rucksack145K/yr +5.0%0.5% conv.
north face rucksack144K/yr -1.1%0.7% conv.
patagonia rucksack54K/yr -0.3%0.1% conv.
rucksack north face36K/yr -7.4%0.6% conv.
columbia rucksack25K/yr +3.0%0.5% conv.
rucksack the north face23K/yr -8.7%0.5% conv.
north face backpack16K/yr +14.8%0.2% conv.
north face rucksack herren18K/yr -20.6%0.7% conv.
northface backpack13K/yr +40.2%0.5% conv.
the north face borealis12K/yr +26.3%1.6% conv.

All search terms

Top the north face rucksack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THE NORTH FACE Borealis Classic Rucksack Asphalt Einheitsgröße

THE NORTH FACE€86.464.7★1,452 rev

THE NORTH FACE Unisex Borealis Rucksäcke Tnf Black/Tnf Black/Npf One Size

THE NORTH FACE€82.344.6★14,990 rev

THE NORTH FACE Unisex Base Camp Fuse Box Tagesrucksäcke Tnf Black/Tnf Black/Npf One Size

THE NORTH FACE€103.834.6★40 rev

THE NORTH FACE - Fall Line Backpack - Reflektierender Rucksack für die Schule Arbeit und zum Reisen mit fleecegefütterter Laptoptasche - TNF Black

THE NORTH FACE€68.184.5★734 rev

THE NORTH FACE Unisex Borealis Mini Rucksäcke Tnf Black/Tnf Black/Npf One Size

THE NORTH FACE€48.074.5★15,908 rev

Newest

by launch date

KalgoTeal Reisetasche 40 L Umwandelbarer Rucksack für Reisen Fitnessstudio & Pendlernutzung Wasserabweisend

kalgoTeal€68.8680 rev

7mo ago

PATAGONIA Black Hole Pack 25L-Black w/Black

Patagonia€118.8090 rev

8mo ago

Columbia Unisex Atlas Explorer 28l Rucksack

Columbia€41.8148 rev

11mo ago

tomtoc 28L Reiserucksack TSA-freundlicher Handgepäck Rucksack Wasserdichter Easyjet Rucksack Handgepäck Flugzeug Leichter Business Laptop Rucksack Herren Damen für 16 Zoll Weekender-Tagesrucksack

tomtoc€60.805,769 rev

1y ago

The North Face NF0A8BK4BIA BASE CAMP DAYPACK Sports backpack Herren TNF Black/Asphalt Grey/Größe OS

THE NORTH FACE€94.5331 rev

1y ago

What buyers say about the north face rucksack

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Qualität”

Gesamtgröße15%

“Guter mittelgroße Rucksack”

Portabilität9%

“Super Reisebegleiter”

Taschen/Abteilungen7%

“Es gibt viele Fächer und Organisation innen drin, inklusive gepolsterter Laptop-Hülle und mehreren kleinen Innen- und Außentaschen, auch für Flaschen”

Komfort insgesamt6%

“Robuster und bequemer Alltagsrucksack”

Speicherkapazität5%

“Viel Platz”

Benutzerfreundlichkeit4%

“Cool und praktisch”

Design insgesamt4%

“schönes Design”

Preis-Leistungs-Verhältnis4%

“Super Preis/Leistung”

Haltbarkeit3%

“Außerdem wirkt das Material robust und langlebig”

What buyers complain about

Gesamtgröße23%

“Handytasche zu klein”

Preis-Leistungs-Verhältnis10%

“Der Spaß kostet nachträglich 50€ extra”

Taschen/Abteilungen7%

“Ich persönlich würde 2-3 Taschen im Rucksack noch besser finden”

Qualität insgesamt5%

“nicht perfekt”

Materialqualität3%

“- Wertige Verarbeitung - hier wurde auch quantitativ wirklich nicht an Material gespart und sauber genähnt”

Einstellbarkeit/Drehbarkeit/lehnend3%

“tragegurte schwer zu justieren,”

Benutzerfreundlichkeit3%

“schwer individualisieren,”

Haltbarkeit2%

“Aber ich glaube eher nicht, dass das ein langlebiges Produkt ist”

Kompatibilität – insgesamt2%

“Super Rucksack, nur leider für den Flug bei Ryanair nicht kompatibel”

Riemen/Saitenqualität2%

“Nur die Verbindungsschnalle zwischen den Trägern ist für mich zu hoch angebracht”

Top return reasons

Gesamtgröße68%

Gewicht schwer4%

Riemen/Saitenqualität3%

Farbe3%

Komfort insgesamt2%

beworben Vs Tatsächliches Produkt2%

Qualität insgesamt2%

Preis-Leistungs-Verhältnis2%

Materialqualität2%

Taschen/Abteilungen1%

Common questions

Is the north face rucksack profitable to sell on Amazon Germany?: The niche generates €306K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (36/100).
How competitive is the the north face rucksack niche?: 8 brands and 123 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in the north face rucksack?: Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Taschen/Abteilungen. The return rate is 5.9% — above our launch gate.
When does demand for the north face rucksack peak?: Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the the north face rucksack niche?: Listings span €25.85–€213.82; the average listing price is €73.20 (sweet spot $15–$100). The average incumbent carries 4,215 reviews — the moat a new listing must climb.