The North Face Rucksack
FailBuyers convert on only 0.7% of searches, so The North Face Rucksack is a Fail.
- Flapen Score
- 36 / 100Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 4136
- Market size
- €306K/yr565K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 47%top-5 click share · 8 brands · 123 sellers
Flapen Score
The North Face Rucksack against its category
The dotted line is the Computer & Zubehör average. Past it, The North Face Rucksack is stronger. Inside it, weaker.
Market
The The North Face Rucksack market on Amazon at a glance
Shoppers on Amazon Germany searched for The North Face Rucksack 565K times last year and spent an estimated €306K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €306K a year.
- Searches, last 12 months
- 565K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €306Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- the north face rucksack145K searches a year
02 · Price
A sale here is worth €73.20.
Listings sell for €73.20 on average, from €25.85 to €213.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €73.20 that is €0 to €7K a year per listing.
- Average price
- €73.20inside the $15 to $100 sweet spot
- Price range
- €25.85–€213.82
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€7K
- Returns
- 5.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #688 within Laptop-Zubehör. It carries 4,215 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 89%
- Out of stock, average day
- 3.4%
- Average rank
- #688in Laptop-Zubehör
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,215per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top The North Face Rucksack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
123
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
2%
- Brand 179%
- Brand 210%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 2%)
Demand
The North Face Rucksack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top The North Face Rucksack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the north face rucksack145K/yr
- north face rucksack144K/yr
- patagonia rucksack54K/yr
- rucksack north face36K/yr
- columbia rucksack25K/yr
- rucksack the north face23K/yr
- north face backpack16K/yr
- north face rucksack herren18K/yr
- northface backpack13K/yr
- the north face borealis12K/yr
Reviews and returns
What reviews say buyers love and hate about The North Face Rucksack
We read the reviews and the return reasons for every product selling here.
“Handytasche zu klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The North Face Rucksack questions
Answered from the same tracked data.