Is tastatur profitable to sell on Amazon Germany?

The niche generates €7.7M/yr across 51 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the tastatur niche?

22 brands and 164 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in tastatur?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Touch-/Tastensteuerung. The return rate is 2.3%.

When does demand for tastatur peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the tastatur niche?

Listings span €7.69–€130.93; the average listing price is €41.77 (sweet spot $15–$100). The average incumbent carries 2,969 reviews — the moat a new listing must climb.

tastatur

Worth a look

Shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€7.7M

€7.7M/yr · 10.5M searches

Avg price

Incredible€41.77

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Good€7.69–€130.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,969.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, tastatur is a €7.7M/yr Amazon Germany market (10.5M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tastatur market data

Units sold / yr: 150K–200K; avg 2,500–3,000/product
Revenue / yr: €6.3M–€8.4M; units × avg price
Conversion rate: 1.8%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

164

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

34%

Top 20: 72%

Open market

24%

Logitech46%
Amazon Basics11%
CHERRY6%
Razer5%
UGREEN4%
TECKNET4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -28.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top tastatur search terms

tastatur2.5M/yr -27.7%1.7% conv.
gaming tastatur2.2M/yr -35.1%0.1% conv.
keyboard865K/yr -20.0%0.3% conv.
logitech tastatur830K/yr -24.2%1.9% conv.
tastatur kabellos758K/yr -27.0%2.4% conv.
bluetooth tastatur448K/yr -28.7%1.5% conv.
mechanische tastatur470K/yr -26.6%0.1% conv.
tastatur gaming324K/yr -11.1%0.1% conv.
tastaturen313K/yr -39.3%0.5% conv.
gaming keyboard258K/yr -22.1%0.0% conv.

All search terms

Top tastatur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Tastatur mit DE-Layout flach USB-kabelgebunden Mattschwarz

Amazon Basics€7.694.7★511 rev

Logitech MX Keys S kabellose Tastatur Low Profile Fluid Quiet Typing Programmable Backlighting Bluetooth USB C Rechargeable für Windows PC Linux Chrome Mac Deutsches QWERTZ - Grau

Logitech€65.384.6★1,939 rev

Logitech MK295 kabelloses Tastatur-Maus-Set mit SilentTouch-Technologie Shortcut-Tasten optischer Spurführung Nano USB-Empfänger verzögerungsfreier Drahtlosverbindung QWERTZ layout - Schwarz

Logitech€24.404.3★4,846 rev

Logitech MK270 Wireless Keyboard and Mouse Set 2.4 GHz Wireless Connection via Nano USB Receiver Long Battery Life for Windows and ChromeOS PCs/laptops German QWERTZ Layout - blac

Logitech€15.704.4★16,060 rev

UGREEN Bluetooth Tastatur Kabellos (BT5.4+2.4G) Ultra Slim Scherentastatur Wiederaufladbares Keyboard mit 3 Kanälen Kompatibel mit Windows/macOS/Android-QWERTZ Layout

UGREEN€24.574.6★143 rev

Newest

by launch date

Corsair Vanguard 96 Kabelgebundene Mechanische Gaming-Tastatur Schwarz

Corsair€119.2636 rev

8mo ago

Amazon Basics Tastatur mit DE-Layout flach USB-kabelgebunden Mattschwarz

Amazon Basics€7.69511 rev

8mo ago

Logitech MX Keys S Combo: Leistungsstarke kabellose Tastatur und Maus mit Handablage Customizable Illumination Fast Scrolling Bluetooth für Windows/Linux/Chrome/Mac- Graphit Deutsches QWERTZ-Layout

Logitech€116.70530 rev

11mo ago

UGREEN Bluetooth Tastatur Kabellos (BT5.4+2.4G) Ultra Slim Scherentastatur Wiederaufladbares Keyboard mit 3 Kanälen Kompatibel mit Windows/macOS/Android-QWERTZ Layout

UGREEN€24.57143 rev

1y ago

Inateck Bluetooth-Tastatur Kabellose Funktastatur mit 3 Bluetooth Ultraslim QWERTZ Vergrößerte Tastenkappen für iPad Pro/Air/Mini/10.9/10.2/9.7/Windows/Android/IOS Ergonomisches Design KB01003

Inateck€12.44495 rev

1y ago

What buyers say about tastatur

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Preis-Leistungs-Verhältnis17%

“Super Preis/Leistung”

Touch-/Tastensteuerung9%

“Leichte soft-Tasten, das ist top”

Konnektivität – insgesamt6%

“Mit Dongle klappt es super, ginge auch per Bluetooth”

Benutzerfreundlichkeit6%

“alles super easy”

beworben Vs Tatsächliches Produkt5%

“Hält was es verspricht”

Design insgesamt4%

“Design & Optik: Modernes Anthrazit, echter Hingucker auf dem Schreibtisch, angenehm frischer Look gegenüber klassischem Schwarz”

Montage/Installation3%

“Installation & Nutzung”

Gesamtgröße3%

“Passt”

Akkulaufzeit2%

“Einfach anschließen, Batterien rein & fertig”

What buyers complain about

Haltbarkeit14%

“Short Durability”

Qualität insgesamt12%

“Produktionsfehler”

Touch-/Tastensteuerung10%

“Taste hängt”

Konnektivität – insgesamt7%

“Verbindungsprobleme”

Funktionalität insgesamt7%

“Unbrauchbar”

Preis-Leistungs-Verhältnis4%

“Insgesamt zu teuer”

Geräuschpegel4%

“die tasten sind relativ laut”

Gesamtgröße3%

“Die Maus fällt etwas klein aus”

Kompatibilität – insgesamt2%

“Einsatz inkompatibel”

Benutzerfreundlichkeit2%

“Arbeiten ist so unmöglich”

Top return reasons

Gesamtgröße16%

Funktionalität insgesamt16%

Konnektivität – insgesamt11%

Touch-/Tastensteuerung9%

Kompatibilität – insgesamt9%

Geräuschpegel7%

Qualität insgesamt6%

Defekt Material/Teile5%

Produktzustand3%

beworben Vs Tatsächliches Produkt2%

Common questions

Is tastatur profitable to sell on Amazon Germany?: The niche generates €7.7M/yr across 51 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the tastatur niche?: 22 brands and 164 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in tastatur?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Touch-/Tastensteuerung. The return rate is 2.3%.
When does demand for tastatur peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the tastatur niche?: Listings span €7.69–€130.93; the average listing price is €41.77 (sweet spot $15–$100). The average incumbent carries 2,969 reviews — the moat a new listing must climb.