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Tastatur

Tastatur shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 4% of 1,375 Computer & Zubehör niches · +18 vs the category median of 41

Market size 100Growth 11Conversion 22Competition 81Returns 68Price range 69Avg price 95Brand share 55Review moat 35Quality gap 62
This niche Category average · 1,375 niches

Is Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tastatur is a €7.7M/yr Amazon Germany market (10.5M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.5% over the last 90 days and 1.8% of searches end in a purchase.

€7.7M

revenue / yr

Units sold / yr200K
Search volume / yr-28.5%10.5M
Conversion rate1.8%
Avg price€41.77

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers22 · 164
Top-5 product click share34%
Open market28%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement82%
New entrants (1y)8· 7 succeeded
Avg rating4.4★
Avg reviews2,969

Top Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€232K€463K€695K€927K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

164

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

34%

Top 20: 72%

Open market

24%

  • Logitech46%
  • Amazon Basics11%
  • CHERRY6%
  • Razer5%
  • UGREEN4%
  • TECKNET4%

Tastatur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10.5MCVR1.8%Products51Brands22Top 5 Brands72%OOS Rate0.0%Rating4.4★Reviews2,969Avg BSR#47
400K300KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tastatur2.5M/yr
  • gaming tastatur2.2M/yr
  • keyboard865K/yr
  • logitech tastatur830K/yr
  • tastatur kabellos758K/yr
  • bluetooth tastatur448K/yr
  • mechanische tastatur470K/yr
  • tastatur gaming324K/yr
  • tastaturen313K/yr
  • gaming keyboard258K/yr

What reviews say buyers love and hate about Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt20%

Super Produkt

Preis-Leistungs-Verhältnis17%

Super Preis/Leistung

Touch-/Tastensteuerung9%

Leichte soft-Tasten, das ist top

Konnektivität – insgesamt6%

Mit Dongle klappt es super, ginge auch per Bluetooth

Benutzerfreundlichkeit6%

alles super easy

What buyers complain about

67% of reviews
Haltbarkeit14%

Short Durability

Qualität insgesamt12%

Produktionsfehler

Touch-/Tastensteuerung10%

Taste hängt

Konnektivität – insgesamt7%

Verbindungsprobleme

Funktionalität insgesamt7%

Unbrauchbar

Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
16%
2Funktionalität insgesamt
16%
3Konnektivität – insgesamt
11%
4Touch-/Tastensteuerung
9%
5Kompatibilität – insgesamt
9%

Common Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tastatur 59/100 on Amazon Germany — Worth a look. The niche generates €7.7M/yr across 51 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved -28.5% over the last 90 days.
Search demand for Tastatur on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.