Is Tassenwärmer profitable to sell on Amazon Germany?

Flapen scores Tassenwärmer 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €113K a year across 34 tracked products. 0 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -60.6% in the last 90 days.

How competitive is the Tassenwärmer niche on Amazon Germany?

20 brands and 27 sellers compete in Tassenwärmer on Amazon Germany. The top 5 Tassenwärmer products take 40% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Tassenwärmer?

Tassenwärmer buyers on Amazon Germany complain most about Heizung, Haltbarkeit, and Qualität insgesamt. An estimated 3.1% of orders come back.

When does demand for Tassenwärmer peak?

Search demand for Tassenwärmer on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 13.1× the quietest.

What does it cost to enter the Tassenwärmer niche?

Tassenwärmer sells for €16.99 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.91 to €46.05. The average product has 657 reviews, the count a new listing must catch up to.

Tassenwärmer

Fail

Demand is soft, at -60.6% this quarter, so Tassenwärmer is a Fail.

Filters No Dominant Brand

Flapen Score: 49
49 / 100Top 19% of 1,375 Computer & Zubehör niches · +8 vs the category median of 41
Market size: €113K/yr363K searches / yr
90-day growth: -60.6%search demand this quarter
Competition: 40%top-5 click share · 20 brands · 27 sellers

Flapen Score

Tassenwärmer against its category

The dotted line is the Computer & Zubehör average. Past it, Tassenwärmer is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Tassenwärmer market on Amazon at a glance

Shoppers on Amazon Germany searched for Tassenwärmer 363K times last year and spent an estimated €113K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €113K a year.

Searches, last 12 months: 363K
Growth, 90 days vs prior 90: -60.6%
Conversion, latest week: 1.8%
Market size, estimated: €113Ka year
Peak month: December13.1× the quietest month
Top search term: tassenwärmer158K searches a year

02 · Price

A sale here is worth €16.99.

Listings sell for €16.99 on average, from €5.91 to €46.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €16.99 that is €2K to €4K a year per listing.

Average price: €16.99inside the $15 to $100 sweet spot
Price range: €5.91–€46.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #388 within USB-Gadgets. It carries 657 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 21.5%
Average rank: #388in USB-Gadgets
Average rating: 4.28 starsAmazon Germany average 4.37 stars
Average reviews: 657per listing
Listings tracked: 34

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 0Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Tassenwärmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

40%

Top 20: 87%

Open market

37%

Brand 115%
Brand 213%
Brand 311%
Brand 411%
Brand 58%
Brand 66%

Demand

Tassenwärmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.1×

Search terms

Top Tassenwärmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

tassenwärmer158K/yr -63.8%2.3% conv.
tassenwärmer kabellos30K/yr -51.5%1.5% conv.
tassenwärmer usb34K/yr -65.1%2.5% conv.
kaffeewärmer24K/yr -61.2%3.5% conv.
usb tassenwärmer17K/yr -59.2%2.0% conv.
tassenwärmer elektrisch9K/yr -51.0%2.8% conv.
tassenwärmer kabellos akku10K/yr -57.4%0.7% conv.
mug warmer11K/yr -57.8%1.8% conv.
stövchen elektrisch9K/yr -67.5%1.2% conv.
cup warmer8K/yr -54.9%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Tassenwärmer

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Temperaturerhaltung”

31%of negative reviews mention “Heizung”

3.1%of orders come back

“Hält nicht wirklich warm”

A buyer, on “Heizung”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Tassenwärmer questions

Answered from the same tracked data.

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