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Tablet Windows 11

Fail

Buyers convert on only 0.2% of searches, so Tablet Windows 11 is a Fail.

Flapen Score
46
46 / 100
Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41
Market size
€221K/yr505K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
43%top-5 click share · 15 brands · 169 sellers

Flapen Score

Tablet Windows 11 against its category

The dotted line is the Computer & Zubehör average. Past it, Tablet Windows 11 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tablet Windows 11 market on Amazon at a glance

Shoppers on Amazon Germany searched for Tablet Windows 11 505K times last year and spent an estimated €221K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €221K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
0.2%
Market size, estimated
€221Ka year
Peak month
November2.3× the quietest month
Top search term
windows tablet195K searches a year

02 · Price

A sale here is worth €256.98.

Listings sell for €256.98 on average, from €26.42 to €984.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €256.98 that is €0 to €26K a year per listing.

Average price
€256.98above the $15 to $100 sweet spot
Price range
€26.42–€984.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€26K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #400 within Laptops. It carries 199 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
86%
Out of stock, average day
20.2%
Average rank
#400in Laptops
Average rating
3.76 starsAmazon Germany average 4.37 stars
Average reviews
199per listing
Listings tracked
37

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
26 months

Products

Top Tablet Windows 11 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

€0€9K€18K€26K€35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

169

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 85%

Open market

13%

  • Microsoft45%
  • SZTPS13%
  • AWOW10%
  • Lenovo9%
  • Krüger&Matz5%
  • TCL5%
  • Open — no brand owns it (9 brands, 13%)

Demand

Tablet Windows 11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Tablet Windows 11 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • windows tablet195K/yr
  • tablet windows 1160K/yr
  • tablet windows37K/yr
  • tablet windows 11 mit tastatur36K/yr
  • windows 11 tablet29K/yr
  • tablet mit windows 1123K/yr
  • windows tablet mit tastatur20K/yr
  • microsoft tablet20K/yr
  • windows-tablet15K/yr
  • tablet pc windows 1115K/yr

Reviews and returns

What reviews say buyers love and hate about Tablet Windows 11

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Preis-Leistungs-Verhältnis”
10%of negative reviews mention “Aufladen”
2.5%of orders come back
“lädt extrem langsam trotz speedcharger.”
A buyer, on “Aufladen”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tablet Windows 11 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data