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Tablet

Maybe

Shoppers spend an estimated $19.4M a year here. But buyers convert on only 0.9% of searches, so Tablet is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,375 Computer & Zubehör niches · +14 vs the category median of 41
Market size
€19.4M/yr15.3M searches / yr
90-day growth
-14.1%search demand this quarter
Competition
47%top-5 click share · 14 brands · 225 sellers

Flapen Score

Tablet against its category

The dotted line is the Computer & Zubehör average. Past it, Tablet is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tablet market on Amazon at a glance

Shoppers on Amazon Germany searched for Tablet 15.3M times last year and spent an estimated €19.4M. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 15.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19.4M a year.

Searches, last 12 months
15.3M
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
0.9%
Market size, estimated
€19.4Ma year
Peak month
November3.4× the quietest month
Top search term
tablet8.0M searches a year

02 · Price

A sale here is worth €133.73.

Listings sell for €133.73 on average, from €58.49 to €345.30. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At €133.73 that is €334K to €401K a year per listing.

Average price
€133.73above the $15 to $100 sweet spot
Price range
€58.49–€345.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
€334K–€401K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #58 within Tablet PCs. It carries 684 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#58in Tablet PCs
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
684per listing
Listings tracked
38

04 · Newcomers

22 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
22Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tablet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

225

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 80%

Open market

11%

  • Brand 137%
  • Brand 232%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 11%)

Demand

Tablet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Tablet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tablet8.0M/yr
  • samsung tablet1.8M/yr
  • tablet samsung1.2M/yr
  • lenovo tablet680K/yr
  • tablett560K/yr
  • tablet 10 zoll397K/yr
  • tablet mit tastatur455K/yr
  • android tablet295K/yr
  • tablet 10+ zoll191K/yr
  • xiaomi tablet233K/yr

Reviews and returns

What reviews say buyers love and hate about Tablet

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Preis-Leistungs-Verhältnis”
9%of negative reviews mention “Aufladen”
1.9%of orders come back
“Defekte Ladebuchse”
A buyer, on “Aufladen”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tablet questions

Answered from the same tracked data.