Surface Tastatur
FailShoppers spend an estimated $24K a year here, so Surface Tastatur is a Fail.
- Flapen Score
- 34 / 100Ranks 1,052 of 1,375 Computer & Zubehör niches · −7 vs the category median of 4134
- Market size
- €24K/yr64K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 60%top-5 click share · 7 brands · 41 sellers
Flapen Score
Surface Tastatur against its category
The dotted line is the Computer & Zubehör average. Past it, Surface Tastatur is stronger. Inside it, weaker.
Market
The Surface Tastatur market on Amazon at a glance
Shoppers on Amazon Germany searched for Surface Tastatur 64K times last year and spent an estimated €24K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €24Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- surface tastatur22K searches a year
02 · Price
A sale here is worth €67.55.
Listings sell for €67.55 on average, from €27.72 to €158.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €67.55 that is €0 to €7K a year per listing.
- Average price
- €67.55inside the $15 to $100 sweet spot
- Price range
- €27.72–€158.12
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€7K
- Returns
- 6.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #168 within Tablet-Zubehör. It carries 185 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #168in Tablet-Zubehör
- Average rating
- 4.03 starsAmazon Germany average 4.37 stars
- Average reviews
- 185per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Surface Tastatur products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
41
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
1%
- Brand 160%
- Brand 215%
- Brand 311%
- Brand 410%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Surface Tastatur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Surface Tastatur search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface tastatur22K/yr
- microsoft surface tastatur12K/yr
- surface pro tastatur9K/yr
- microsoft surface pro tastatur5K/yr
- surface keyboard4K/yr
- surface pro keyboard4K/yr
- microsoft surface keyboard4K/yr
- microsoft surface pro keyboard4K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Tastatur
We read the reviews and the return reasons for every product selling here.
“Defekte Bluetooth Verbindung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Tastatur questions
Answered from the same tracked data.








