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surface tastatur

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 14Conversion 7Competition 42Returns 21Price range 55Avg price 87Brand share 7Review moat 91Quality gap 93

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great185.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€67.55

avg listing price — sweet spot $15–$100

Price range

Good€27.72–€158.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad€24K

€24K/yr · 64K searches

According to Flapen's Amazon Germany niche tracking, surface tastatur is a €24K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

surface tastatur market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
€68K–€84K
units × avg price
Conversion rate
0.5%
Avg BSR
#168
Page quality
0%
Prime
100%
Sponsored
58%
Out of stock
3.7%
Avg brand age
30 months
Avg seller age
203 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

41

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

1%

  • Microsoft60%
  • Qulose15%
  • Seagtigau11%
  • Inateck10%
  • Rii2%
  • Dexnor1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -21.3% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top surface tastatur search terms

  • surface tastatur22K/yr
  • microsoft surface tastatur12K/yr
  • surface pro tastatur9K/yr
  • microsoft surface pro tastatur5K/yr
  • surface keyboard4K/yr
  • surface pro keyboard4K/yr
  • microsoft surface keyboard4K/yr
  • microsoft surface pro keyboard4K/yr
All search terms

Top surface tastatur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€2K20%€5K30%€7K40%€10K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about surface tastatur

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt12%

“Durchaus ein super Produkt”

Touch-/Tastensteuerung10%

“Aber: die Handhabung ist super und das führen des Zeigers aufm Touchpad ist makelos”

Preis-Leistungs-Verhältnis10%

“Super Preis Leistung”

beworben Vs Tatsächliches Produkt10%

“Passt soweit”

Konnektivität – insgesamt9%

“die Verbindung ist stabil,”

Akkulaufzeit5%

“auch die Batterie hält lange, Nur die Magnete um die Tatstatur am Gerät zu halten, dürften kräftiger sein”

Stärke4%

“macht einen robusten Eindruck”

Materialqualität4%

“Hochwertige Materialien”

Design insgesamt4%

“Auf den ersten Blick ein schönes Design und schnelle Lieferung”

Fall/Aufprallschutz2%

“Schützt Display”

What buyers complain about

Konnektivität – insgesamt21%

“Defekte Bluetooth Verbindung”

Touch-/Tastensteuerung11%

“aber keine Touch-Funktion:-(((((”

Aufladen9%

“Die Tastatur muss separat geladen”

Haltbarkeit8%

“Nach ca. halbem Jahr defekt”

Funktionalität insgesamt6%

“funktioniert wieder nicht”

Qualität insgesamt4%

“Artikel zurückgeschickt bei schlechter Qualität”

Magnetische Stärke/Adsorption4%

“Nur die Magnete um die Tatstatur am Gerät zu halten, dürften kräftiger sein”

Signalstärke3%

“und aus machen, weil der Empfang nicht funktioniert.”

Software/Anwendung3%

“Funktioniert nicht bei allen Programmen”

Preis-Leistungs-Verhältnis3%

“Lieber mehr Geld ausgeben als sowas zu kaufen”

Top return reasons

Kompatibilität – insgesamt23%
Gesamtgröße21%
Konnektivität – insgesamt12%
Aufladen11%
Funktionalität insgesamt10%
Touch-/Tastensteuerung5%
Qualität insgesamt4%
Farbe2%
Defekt Material/Teile2%
Magnetische Stärke/Adsorption1%

Common questions

Is surface tastatur profitable to sell on Amazon Germany?
The niche generates €24K/yr across 24 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (34/100).
How competitive is the surface tastatur niche?
7 brands and 41 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in surface tastatur?
Top complaints mined from reviews: Konnektivität – insgesamt, Touch-/Tastensteuerung, Aufladen. The return rate is 6.1% — above our launch gate.
When does demand for surface tastatur peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the surface tastatur niche?
Listings span €27.72–€158.12; the average listing price is €67.55 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.