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Surface Tastatur

Fail

Shoppers spend an estimated $24K a year here, so Surface Tastatur is a Fail.

Flapen Score
34
34 / 100
Ranks 1,052 of 1,375 Computer & Zubehör niches · −7 vs the category median of 41
Market size
€24K/yr64K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
60%top-5 click share · 7 brands · 41 sellers

Flapen Score

Surface Tastatur against its category

The dotted line is the Computer & Zubehör average. Past it, Surface Tastatur is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Tastatur market on Amazon at a glance

Shoppers on Amazon Germany searched for Surface Tastatur 64K times last year and spent an estimated €24K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
0.5%
Market size, estimated
€24Ka year
Peak month
November2.6× the quietest month
Top search term
surface tastatur22K searches a year

02 · Price

A sale here is worth €67.55.

Listings sell for €67.55 on average, from €27.72 to €158.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €67.55 that is €0 to €7K a year per listing.

Average price
€67.55inside the $15 to $100 sweet spot
Price range
€27.72–€158.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
6.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #168 within Tablet-Zubehör. It carries 185 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#168in Tablet-Zubehör
Average rating
4.03 starsAmazon Germany average 4.37 stars
Average reviews
185per listing
Listings tracked
24

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Surface Tastatur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

41

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

1%

  • Brand 160%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Surface Tastatur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Surface Tastatur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface tastatur22K/yr
  • microsoft surface tastatur12K/yr
  • surface pro tastatur9K/yr
  • microsoft surface pro tastatur5K/yr
  • surface keyboard4K/yr
  • surface pro keyboard4K/yr
  • microsoft surface keyboard4K/yr
  • microsoft surface pro keyboard4K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Tastatur

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Konnektivität – insgesamt”
6.1%of orders come back
“Defekte Bluetooth Verbindung”
A buyer, on “Konnektivität – insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Surface Tastatur questions

Answered from the same tracked data.