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Surface Tastatur

a small market ($24K/yr) — Surface Tastatur doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 1,052 of 1,375 Computer & Zubehör niches · −7 vs the category median of 41

Market size 6Growth 14Conversion 7Competition 42Returns 21Price range 55Avg price 87Brand share 7Review moat 91Quality gap 93
This niche Category average · 1,375 niches

Is Surface Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Surface Tastatur is a €24K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Surface Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.3% over the last 90 days and 0.5% of searches end in a purchase.

€24K

revenue / yr

Units sold / yr1K
Search volume / yr-21.3%64K
Conversion rate0.5%
Avg price€67.55

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 41
Top-5 product click share60%
Open market3%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement58%
New entrants (1y)7· 0 succeeded
Avg rating4.0★
Avg reviews185

Top Surface Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

41

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

1%

  • Microsoft60%
  • Qulose15%
  • Seagtigau11%
  • Inateck10%
  • Rii2%
  • Dexnor1%
  • Open — no brand owns it (1 brand, 1%)

Surface Tastatur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR0.5%Products24Brands7Top 5 Brands97%OOS Rate3.7%Rating4.0★Reviews185Avg BSR#168
4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Surface Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • surface tastatur22K/yr
  • microsoft surface tastatur12K/yr
  • surface pro tastatur9K/yr
  • microsoft surface pro tastatur5K/yr
  • surface keyboard4K/yr
  • surface pro keyboard4K/yr
  • microsoft surface keyboard4K/yr
  • microsoft surface pro keyboard4K/yr

What reviews say buyers love and hate about Surface Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Qualität insgesamt12%

Durchaus ein super Produkt

Touch-/Tastensteuerung10%

Aber: die Handhabung ist super und das führen des Zeigers aufm Touchpad ist makelos

Preis-Leistungs-Verhältnis10%

Super Preis Leistung

beworben Vs Tatsächliches Produkt10%

Passt soweit

Konnektivität – insgesamt9%

die Verbindung ist stabil,

What buyers complain about

73% of reviews
Konnektivität – insgesamt21%

Defekte Bluetooth Verbindung

Touch-/Tastensteuerung11%

aber keine Touch-Funktion:-(((((

Aufladen9%

Die Tastatur muss separat geladen

Haltbarkeit8%

Nach ca. halbem Jahr defekt

Funktionalität insgesamt6%

funktioniert wieder nicht

Surface Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

6.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
23%
2Gesamtgröße
21%
3Konnektivität – insgesamt
12%
4Aufladen
11%
5Funktionalität insgesamt
10%

Common Surface Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Surface Tastatur 34/100 on Amazon Germany — Skip it. The niche generates €24K/yr across 24 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.
Search demand for Surface Tastatur on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.6× the quietest.