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Surface Pro 11 Tastatur

soft demand (-16.6% this quarter) — Surface Pro 11 Tastatur doesn't clear our bar today.

Flapen Score

43
Skip it

Top 39% of 1,375 Computer & Zubehör niches · +2 vs the category median of 41

Market size 27Growth 17Conversion 51Competition 52Returns 17Price range 38Avg price 86Brand share 26Review moat 93Quality gap 85
This niche Category average · 1,375 niches

Is Surface Pro 11 Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Surface Pro 11 Tastatur is a €115K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Sep–Oct–Nov. Verdict: Skip it — 43/100.

Surface Pro 11 Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.6% over the last 90 days and 4.2% of searches end in a purchase.

€115K

revenue / yr

Units sold / yr1K
Search volume / yr-16.6%40K
Conversion rate4.2%
Avg price€68.79

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 52
Top-5 product click share54%
Open market11%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement65%
New entrants (1y)5· 0 succeeded
Avg rating4.2★
Avg reviews139

Top Surface Pro 11 Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

52

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

8%

  • Microsoft49%
  • Seagtigau13%
  • Inateck11%
  • Qulose11%
  • MoKo5%
  • ORDA3%
  • Open — no brand owns it (4 brands, 8%)

Surface Pro 11 Tastatur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR4.2%Products20Brands10Top 5 Brands89%OOS Rate11.8%Rating4.2★Reviews139Avg BSR#393
2K2KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Top Surface Pro 11 Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • surface pro 8 tastatur9K/yr
  • surface pro 9 tastatur6K/yr
  • surface pro 11 tastatur11K/yr
  • microsoft surface pro 11 tastatur8K/yr
  • surface pro flex keyboard4K/yr
  • tastatur surface pro 113K/yr

What reviews say buyers love and hate about Surface Pro 11 Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Preis-Leistungs-Verhältnis17%

Bon rapport qualité prix

Qualität insgesamt17%

Durchaus ein super Produkt

Touch-/Tastensteuerung14%

Aber: die Handhabung ist super und das führen des Zeigers aufm Touchpad ist makelos

Konnektivität – insgesamt8%

Die Verbindung klappt problemlos

Akkulaufzeit7%

auch die Batterie hält lange, Nur die Magnete um die Tatstatur am Gerät zu halten, dürften kräftiger sein

What buyers complain about

81% of reviews
Konnektivität – insgesamt16%

Die blutooth Verbindung ist nicht stabil

Funktionalität insgesamt14%

Tastatur funktioniert nicht

Touch-/Tastensteuerung12%

Oftmals reagieren die Tasten erst bei zweit oder Dritten drück

Aufladen10%

Batterie lädt nicht von der Tastatur

Dicke7%

Sie ist 2-3 x so dick wie das Original

Surface Pro 11 Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

7.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
21%
2Gesamtgröße
16%
3Aufladen
13%
4Funktionalität insgesamt
12%
5Konnektivität – insgesamt
11%

Common Surface Pro 11 Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Surface Pro 11 Tastatur 43/100 on Amazon Germany — Skip it. The niche generates €115K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -16.6% over the last 90 days.
Search demand for Surface Pro 11 Tastatur on Amazon Germany peaks in Jul–Sep–Oct–Nov, where the busiest month runs 3.1× the quietest.