Surface Pen
FailDemand is soft, at -32.2% this quarter, so Surface Pen is a Fail.
- Flapen Score
- 45 / 100Top 32% of 1,375 Computer & Zubehör niches · +4 vs the category median of 4145
- Market size
- €165K/yr71K searches / yr
- 90-day growth
- -32.2%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 62 sellers
Flapen Score
Surface Pen against its category
The dotted line is the Computer & Zubehör average. Past it, Surface Pen is stronger. Inside it, weaker.
Market
The Surface Pen market on Amazon at a glance
Shoppers on Amazon Germany searched for Surface Pen 71K times last year and spent an estimated €165K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €165K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -32.2%
- Conversion, latest week
- 6.4%
- Market size, estimated
- €165Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- surface pen33K searches a year
02 · Price
A sale here is worth €36.27.
Listings sell for €36.27 on average, from €15.23 to €82.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €36.27 that is €4K to €9K a year per listing.
- Average price
- €36.27inside the $15 to $100 sweet spot
- Price range
- €15.23–€82.01
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €4K–€9K
- Returns
- 5.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #156 within Mäuse, Tastaturen & Eingabegeräte. It carries 1,443 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 89%
- Out of stock, average day
- 11.5%
- Average rank
- #156in Mäuse, Tastaturen & Eingabegeräte
- Average rating
- 3.99 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,443per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Surface Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
62
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Brand 139%
- Brand 218%
- Brand 314%
- Brand 411%
- Brand 56%
- Brand 65%
- Open — no brand owns it (5 brands, 8%)
Demand
Surface Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Surface Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface pen33K/yr
- microsoft surface pen18K/yr
- surface stift10K/yr
- microsoft surface stift5K/yr
- microsoft pen4K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pen
We read the reviews and the return reasons for every product selling here.
“Ich habe mehrere Problemlösungen ausprobiert, jedoch klappt es immer noch nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pen questions
Answered from the same tracked data.