surface pen
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible€36.27avg listing price — sweet spot $15–$100
Price range
Incredible€15.23–€82.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,443.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay€165K€165K/yr · 71K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, surface pen is a €165K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
surface pen market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €109K–€145K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 72%
- Out of stock
- 11.5%
- Avg brand age
- 29 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
62
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Microsoft39%
- Milikilo18%
- metapen14%
- Suejezt11%
- SSS·GRGB6%
- Arkidyn Plus5%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -32.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top surface pen search terms
- surface pen33K/yr
- microsoft surface pen18K/yr
- surface stift10K/yr
- microsoft surface stift5K/yr
- microsoft pen4K/yr
Top surface pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Microsoft Surface Slim Pen 2 für Surface Laptop Studio Surface Pro 8 Surface Pro X und Surface Duo 2 Schwarz
Microsoft€75.654.4★1,163 rev
Milikilo Eingabestift für Microsoft Surface Pro 12/11/10/9/8/X/7+/6/5/4 Surface Go 4/3/2/1 Surface Laptop 1-5/Studio/Book 3/2/1 mit Radiergummi-Seitentaste Handflächenablehnung 1024 Druckstufen
Milikilo€15.314.2★1,525 rev
Microsoft Surface Pen Platin Grau
Microsoft€52.114.6★11,953 rev
Metapen Stift M1 für Surface 1024 Druckstufe USB-C-Aufladung (300 Stunden Akkulaufzeit) Eingebaute Doppelmagnete Tablet Pen mit Surface Pro X/8/7/6/5/4/3 Surface 3
metapen€25.524.3★5,665 rev
Surface Pen für Surface Pro 12/11AI+PC/11/10/X/9/8/7/7+/6/5/4/3 Surface Book/Laptop/Go/Studio Stift mit Palm Rejection 4096 Druckempfindlichkeit Magnetisch 4 Spitzen 30min schnelles Aufladen
Suejezt€25.363.8★261 rev
Newest
by launch date
Surface Stift für Surface Pro 13/12/11/9/10/8/X/7/6/5/4/3 Surface Pro Pen mit Präzisionsspitze Handflächenerkennung Neigungsempfindlichkeit Surface Stylus für Surface Go 3/Go 2/Book/Laptop 5 (grau
Arsandyn€28.3940 rev
Glitfix Microsoft Surface Pen-Stylus Stift für Microsoft Surface Pro 12/11/9/8/7/6/5/4/3 Surface Go 4/3/2 Surface Laptop/Studio/Book 4/3/2 mit 1024 Druckempfindlichkeit Palm Rejection Surface Go Zu
Glitfix€19.8925 rev
Pen für Pro 12/11/9/10/8/X/7/6/5/4/3 Go 4/3/2/Laptop/Studio/Book Pro Pen mit USB-C-Schnellladefunktion 4096 Druckstufen Magnetisch
Yeemie€27.9540 rev
Surface Pen - Surface Stylus für Surface Pro 11/10/9/X/8/7/6/5/4/3 Surface Go 4/3/2/1 Surface Laptop/Studio/Book 4/3/2/1 Stylus Stift mit Palm Rejection 4096 Druckstufe USB C Aufladung
Arkidyn Plus€28.33250 rev
Surface Pen für Surface Pro 12/11AI+PC/11/10/X/9/8/7/7+/6/5/4/3 Surface Book/Laptop/Go/Studio Stift mit Palm Rejection 4096 Druckempfindlichkeit Magnetisch 4 Spitzen 30min schnelles Aufladen
Suejezt€25.36261 rev
Trending
90-day click momentum
Stylus für Microsoft Surface Pro 12/11/10/9/8/7/6/5/4 Surface Go 4/3/2/1 Surface Book/Laptop/Studio/Duo 4096 Druckempfindlichkeit Handflächenerkennung Radiergummi und Rechtsklick-Shortcuts Schwarz
SSS·GRGB€23.914.0★
Surface Pen 1776 (EYU-00001) für Microsoft Surface Pen für Surface Pro 7+/8/7/6/4/3/Go3/2/1/Studio 2+/2/1/Book 3/2/1/Laptop 5/4/3/2/1 Stylus 4096 Druckstufen magnetische Adsorption Platin
Dakexiong€46.054.8★
Microsoft Surface Pen 20g Eingabestift Eingabestift (20 g 9 7 mm 9 7 mm 146 1 mm) Dunkelgrau
Microsoft€56.903.4★
Surface Pen - Surface Stift für Surface Pro 11/10/9/8/X/7/6/5/4 Surface Go/Laptop/Studio/Book mit Palm Rejection und wiederaufladbar 4096 Druckempfindlichkeit und magnetischer Anziehung
Rytaki Pro€27.943.9★
Milikilo Eingabestift für Microsoft Surface Pro 12/11/10/9/8/X/7+/6/5/4 Surface Go 4/3/2/1 Surface Laptop 1-5/Studio/Book 3/2/1 mit Radiergummi-Seitentaste Handflächenablehnung 1024 Druckstufen
Milikilo€15.234.2★
What buyers say about surface pen
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Passt”
“Besonders gefällt mir die einfache Handhabung”
“Macht was es soll”
“Super Produkt zu sehr fairem Preis”
“Sehr lange Akkulaufzeit (laut Hersteller bis zu 100 Stunden).”
“langlebig, was den Pen zu einem zuverlässigen Begleiter macht.”
“guter grip”
“Für Microsoft Geräte ein must Have”
“Funktioniert super Tolino Vision Color”
What buyers complain about
“Ich habe mehrere Problemlösungen ausprobiert, jedoch klappt es immer noch nicht”
“Leider kaputt gegangen”
“Nach noch nicht einmal einem Jahr läd der Pen nicht mehr”
“Schreibt aber magnet zu schwach”
“schlechtes Produkt”
“Rausgeschmissenes Geld”
“Knopf fällt immer wieder raus”
“Schreiben mit Handballen auf Bildschirm unmöglich”
“sobald ich meinen Handballen auf das Display lege unterbricht die Verbindung zwischen dem Display und dem Stift die ganze Zeit, was das schreiben leider unmöglich macht.”
“Am USB-C-Anschluss ist die Farbe mittlerweile etwas abgeblättert”
Top return reasons
Common questions
- Is surface pen profitable to sell on Amazon Germany?
- The niche generates €165K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the surface pen niche?
- 11 brands and 62 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in surface pen?
- Top complaints mined from reviews: Funktionalität insgesamt, Haltbarkeit, Aufladen. The return rate is 5.9% — above our launch gate.
- When does demand for surface pen peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the surface pen niche?
- Listings span €15.23–€82.01; the average listing price is €36.27 (sweet spot $15–$100). The average incumbent carries 1,443 reviews — the moat a new listing must climb.