Is steelseries maus profitable to sell on Amazon Germany?

The niche generates €117K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (35/100).

How competitive is the steelseries maus niche?

2 brands and 88 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in steelseries maus?

Top complaints mined from reviews: Haltbarkeit, Software/Anwendung, Touch-/Tastensteuerung. The return rate is 1.5%.

What does it cost to enter the steelseries maus niche?

Listings span €13.74–€86.76; the average listing price is €53.52 (sweet spot $15–$100). The average incumbent carries 7,290 reviews — the moat a new listing must climb.

steelseries maus

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Great€13.74–€86.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€53.52

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay€117K

€117K/yr · 105K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,290.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.1%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon Germany niche tracking, steelseries maus is a €117K/yr Amazon Germany market (105K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

steelseries maus market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: €134K–€161K; units × avg price
Conversion rate: 2.1%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 9.2%
Avg brand age: 40 months
Avg seller age: 195 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

SteelSeries87%
Razer13%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 36 weeks — -25.1% search growth over the last 90 days.

Open Trend

Top steelseries maus search terms

steelseries maus65K/yr -20.5%0.1% conv.
steelseries mouse8K/yr -20.6%0.4% conv.
steel series maus7K/yr -32.9%0.0% conv.
steelseries maus wireless7K/yr -38.8%0.1% conv.
gaming maus steelseries6K/yr -32.3%0.1% conv.
steelseries aerox4K/yr -18.2%0.0% conv.
steelseries gaming maus4K/yr -39.6%0.9% conv.
steelseries rival3K/yr -7.9%0.0% conv.
steelseries wireless mouse2K/yr -66.6%0.0% conv.

All search terms

Top steelseries maus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SteelSeries Aerox 3 Wireless Gen 2 Ultraleichte 68-g-Gaming-Maus 4K-Polling 26K-DPI-Optiksensor 200 Std. Akkulaufzeit IP54 80 Mio. Klicks RGB Gleitfüße aus reinem PTFE Shadow

SteelSeries€80.994.5★33 rev

Razer DeathAdder Essential (2021) - Kabelgebundene Gaming-Maus mit Optischem Sensor mit 6400 DPI (5 programmierbare Tasten Ergonomischer Formfaktor 10 Millionen Klicks Lebensdauer) Schwarz

Razer€13.744.5★19,164 rev

Razer Basilisk V3 - Kabelgebundene anpassbare Gaming Maus mit Chroma RGB für PC / Mac (10+1 programmierbare Tasten neigbares HyperScroll Mausrad ergonomisches Design) Schwarz

Razer€32.604.5★9,962 rev

SteelSeries Aerox 3 Wireless Gen 2 Ultraleichte 68-g-Gaming-Maus 4K-Polling 26K-DPI-Optiksensor 200 Std. Akkulaufzeit IP54 80 Mio. Klicks RGB Gleitfüße aus reinem PTFE Magenta

SteelSeries€86.763.5★2 rev

Newest

by launch date

SteelSeries Aerox 3 Wireless Gen 2 Ultraleichte 68-g-Gaming-Maus 4K-Polling 26K-DPI-Optiksensor 200 Std. Akkulaufzeit IP54 80 Mio. Klicks RGB Gleitfüße aus reinem PTFE Shadow

SteelSeries€80.9933 rev

3mo ago

SteelSeries Aerox 3 Wireless Gen 2 Ultraleichte 68-g-Gaming-Maus 4K-Polling 26K-DPI-Optiksensor 200 Std. Akkulaufzeit IP54 80 Mio. Klicks RGB Gleitfüße aus reinem PTFE Magenta

SteelSeries€86.762 rev

3mo ago

Razer Basilisk V3 - Kabelgebundene anpassbare Gaming Maus mit Chroma RGB für PC / Mac (10+1 programmierbare Tasten neigbares HyperScroll Mausrad ergonomisches Design) Schwarz

Razer€32.609,962 rev

4y ago

Razer DeathAdder Essential (2021) - Kabelgebundene Gaming-Maus mit Optischem Sensor mit 6400 DPI (5 programmierbare Tasten Ergonomischer Formfaktor 10 Millionen Klicks Lebensdauer) Schwarz

Razer€13.7419,164 rev

5y ago

What buyers say about steelseries maus

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis29%

“Preis / Leistung echt super”

Gesamtgröße12%

“Passt”

Qualität insgesamt10%

“Beste Qualität”

Griff7%

“Liegt super in der Hand”

beworben Vs Tatsächliches Produkt5%

“Hält was es verspricht”

Software/Anwendung4%

“die Software dazu harmoniert auch Super mit der Maus.”

Touch-/Tastensteuerung3%

“Robuste Tasten: Die Haupttasten haben einen klaren Druckpunkt”

Haltbarkeit3%

“Ein kleiner Haken ist aber die Haltbarkeit”

Stärke2%

“Gut und robust”

Benutzerfreundlichkeit2%

“Für mich eine einfache”

What buyers complain about

Haltbarkeit17%

“Mausrad nach 2 jahren defekt”

Software/Anwendung16%

“Software macht die Hardware unbrauchbar”

Touch-/Tastensteuerung10%

“Die Knöpfe sind locker”

Geräuschpegel9%

“Es fängt beim relativ lauten Klickgeräusch an”

Gesamtgröße8%

“Allerdings sehr breit und daher eher für große Hände geeignet”

Qualität insgesamt7%

“Qualität ungenügend”

Anzeigefarben4%

“Da ich RGB Beleuchtung nicht mag”

Preis-Leistungs-Verhältnis3%

“Aber ich für meinen Teil muss zugeben das mir das alleine eben nicht unbedingt den Preis wert ist”

Funktionalität insgesamt3%

“Das ist NICHT möglich”

Benutzerfreundlichkeit2%

“Jedoch ist sie für Frauenhände meist unhandlich”

Top return reasons

Gesamtgröße27%

Touch-/Tastensteuerung12%

Geräuschpegel10%

Funktionalität insgesamt10%

Kompatibilität – insgesamt6%

Qualität insgesamt6%

Defekt Material/Teile4%

Komfort insgesamt3%

Materialqualität2%

beworben Vs Tatsächliches Produkt2%

Common questions

Is steelseries maus profitable to sell on Amazon Germany?: The niche generates €117K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (35/100).
How competitive is the steelseries maus niche?: 2 brands and 88 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in steelseries maus?: Top complaints mined from reviews: Haltbarkeit, Software/Anwendung, Touch-/Tastensteuerung. The return rate is 1.5%.
What does it cost to enter the steelseries maus niche?: Listings span €13.74–€86.76; the average listing price is €53.52 (sweet spot $15–$100). The average incumbent carries 7,290 reviews — the moat a new listing must climb.