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Steelseries

Fail

The top 5 brands take 97% of clicks, so Steelseries is a Fail.

Flapen Score
36
36 / 100
Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 41
Market size
€763K/yr374K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
70%top-5 click share · 7 brands · 102 sellers

Flapen Score

Steelseries against its category

The dotted line is the Computer & Zubehör average. Past it, Steelseries is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelseries market on Amazon at a glance

Shoppers on Amazon Germany searched for Steelseries 374K times last year and spent an estimated €763K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €763K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
1.1%
Market size, estimated
€763Ka year
Top search term
steelseries163K searches a year

02 · Price

A sale here is worth €183.71.

Listings sell for €183.71 on average, from €7.25 to €519.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €183.71 that is €18K to €46K a year per listing.

Average price
€183.71above the $15 to $100 sweet spot
Price range
€7.25–€519.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€18K–€46K
Returns
5.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #158 within Audio & Video Zubehör. It carries 1,185 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#158in Audio & Video Zubehör
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
1,185per listing
Listings tracked
18

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
40 months

Products

Top Steelseries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

102

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

1%

  • Brand 188%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Steelseries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.4× · 8 of 12 months tracked

Search terms

Top Steelseries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steelseries163K/yr
  • steelseries headset wireless33K/yr
  • steelseries wireless headset27K/yr
  • steelseries headset66K/yr
  • steel series18K/yr
  • steelseries arctis nova15K/yr
  • steelseries arctis16K/yr
  • headset steelseries9K/yr
  • arctis nova7K/yr
  • steel series headset4K/yr

Reviews and returns

What reviews say buyers love and hate about Steelseries

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Audioqualität”
10%of negative reviews mention “Audioqualität”
5.6%of orders come back
“Sound great - quality bad”
A buyer, on “Audioqualität”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Steelseries questions

Answered from the same tracked data.