Steelseries
FailThe top 5 brands take 97% of clicks, so Steelseries is a Fail.
- Flapen Score
- 36 / 100Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 4136
- Market size
- €763K/yr374K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 102 sellers
Flapen Score
Steelseries against its category
The dotted line is the Computer & Zubehör average. Past it, Steelseries is stronger. Inside it, weaker.
Market
The Steelseries market on Amazon at a glance
Shoppers on Amazon Germany searched for Steelseries 374K times last year and spent an estimated €763K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €763K a year.
- Searches, last 12 months
- 374K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €763Ka year
- Top search term
- steelseries163K searches a year
02 · Price
A sale here is worth €183.71.
Listings sell for €183.71 on average, from €7.25 to €519.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €183.71 that is €18K to €46K a year per listing.
- Average price
- €183.71above the $15 to $100 sweet spot
- Price range
- €7.25–€519.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €18K–€46K
- Returns
- 5.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #158 within Audio & Video Zubehör. It carries 1,185 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #158in Audio & Video Zubehör
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,185per listing
- Listings tracked
- 18
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Steelseries products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
102
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
1%
- Brand 188%
- Brand 24%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Steelseries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4× · 8 of 12 months tracked
Search terms
Top Steelseries search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steelseries163K/yr
- steelseries headset wireless33K/yr
- steelseries wireless headset27K/yr
- steelseries headset66K/yr
- steel series18K/yr
- steelseries arctis nova15K/yr
- steelseries arctis16K/yr
- headset steelseries9K/yr
- arctis nova7K/yr
- steel series headset4K/yr
Reviews and returns
What reviews say buyers love and hate about Steelseries
We read the reviews and the return reasons for every product selling here.
“Sound great - quality bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steelseries questions
Answered from the same tracked data.








