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Starlink

Fail

Demand is soft, at -19.0% this quarter, so Starlink is a Fail.

Flapen Score
48
48 / 100
Top 22% of 1,375 Computer & Zubehör niches · +7 vs the category median of 41
Market size
€279K/yr530K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
50%top-5 click share · 20 brands · 58 sellers

Flapen Score

Starlink against its category

The dotted line is the Computer & Zubehör average. Past it, Starlink is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starlink market on Amazon at a glance

Shoppers on Amazon Germany searched for Starlink 530K times last year and spent an estimated €279K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €279K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
1.2%
Market size, estimated
€279Ka year
Peak month
May1.5× the quietest month
Top search term
starlink255K searches a year

02 · Price

A sale here is worth €44.90.

Listings sell for €44.90 on average, from €13.20 to €251.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €44.90 that is €11K to €22K a year per listing.

Average price
€44.90inside the $15 to $100 sweet spot
Price range
€13.20–€251.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€11K–€22K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #92 within Netzwerk. It carries 249 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
5.8%
Average rank
#92in Netzwerk
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
249per listing
Listings tracked
32

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
21 months

Products

Top Starlink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

58

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

27%

  • Brand 121%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Starlink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Starlink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starlink255K/yr
  • starlink halterung128K/yr
  • starlink zubehör16K/yr
  • starlink internet satellite kit9K/yr
  • starlink mount8K/yr
  • starlink gen 3 halterung23K/yr
  • starlink antenne7K/yr
  • starlink standard kit14K/yr
  • starlink dachhalterung8K/yr
  • starlink internet14K/yr

Reviews and returns

What reviews say buyers love and hate about Starlink

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”
20%of negative reviews mention “Kompatibilität – insgesamt”
2.4%of orders come back
“Paste nicht zur Mini Antenne”
A buyer, on “Kompatibilität – insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Starlink questions

Answered from the same tracked data.