ssd 256gb
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€25.06avg listing price — sweet spot $15–$100
Price range
Great€11.74–€48.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€145K€145K/yr · 175K searches
Review moat
Bad14,701.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, ssd 256gb is a €145K/yr Amazon Germany market (175K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
ssd 256gb market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- €200K–€251K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 8.0%
- Avg brand age
- 62 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
286
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
13%
- Intenso47%
- fanxiang12%
- SanDisk8%
- Verbatim8%
- Fikwot7%
- KingSpec5%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -38.6% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Top ssd 256gb search terms
- ssd 256gb51K/yr
- ssd 250gb22K/yr
- 256gb ssd19K/yr
- ssd 25614K/yr
- 250gb ssd11K/yr
- ssd 240gb8K/yr
- 256 gb-ssd6K/yr
- 256 gb ssd6K/yr
- sata ssd 256 gb6K/yr
- ssd 256 gb5K/yr
Top ssd 256gb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Intenso Interne 2 5 SSD SATA III Top 256 GB 550 MB/Sekunden Schwarz
Intenso€18.304.6★21,286 rev
Intenso Interne 2 5 SSD SATA III High 240 GB 520 MB/Sekunden Schwarz Festkörper-Laufwerk
Intenso€21.394.6★10,879 rev
SANDISK SSD Plus 250 GB (sequenziellen Lesegeschwindigkeiten von bis zu 545 MB/s und sequenziellen Schreibgeschwindigkeiten von bis zu 505 MB/s)
SanDisk€37.654.8★24,841 rev
Intenso Interne 2 5 SSD SATA III High 120 GB 520 MB/Sekunden Schwarz
Intenso€15.894.6★10,876 rev
Verbatim Vi550 S3 SSD 256 GB 2 5 - Interne Solid State Drive - 3D NAND-Technologie - schwarz
Verbatim€18.774.4★6,801 rev
Newest
by launch date
Silicon Power 256GB SSD 3D NAND A5X SLC Cache Performance Boost SATA III 2.5 7mm (0.28) Internal Solid State Drive (SP256GBSS3A55S25AY)
SP Silicon Power€36.6816,447 rev
SANDISK SSD Plus 250 GB (sequenziellen Lesegeschwindigkeiten von bis zu 545 MB/s und sequenziellen Schreibgeschwindigkeiten von bis zu 505 MB/s)
SanDisk€37.6524,841 rev
KingSpec NE-2280 256GB NVMe SSD Pcie 3.0 M.2 SSD Gen 3x4 Bis zu 2400MB/s Internes Solid State Drive mit 3D NAND Flash Kompatibel mit Desktop/Laptop
KingSpec€31.614,503 rev
Fikwot FX815 2 5 Zoll SATA III Interne Solid State Drive 6Gb/s 3D NAND Interne SSD 550MB/s Lesen schnelle Festkörper- Laufwerk für Laptop und Desktop(256GB)
Fikwot€25.382,343 rev
fanxiang SATA SSD 256GB 2 5 Zoll Interne SSD 550 MB/s Lesen SATA 3 interne SSD 3D NAND Flash Festplatte für schnelle Datenübertragung kompatibel mit Desktop/Laptop
fanxiang€23.745,051 rev
Trending
90-day click momentumSilicon Power 256GB SSD 3D NAND A5X SLC Cache Performance Boost SATA III 2.5 7mm (0.28) Internal Solid State Drive (SP256GBSS3A55S25AY)
SP Silicon Power€36.684.5★
Sonnics 256GB SATA III 2 5 Zoll internes Solid State Drive (SSD) 7 mm
Sonnics€16.954.6★
fanxiang S101 128GB SATA III 2 5-Zoll SSD Interne Festplatte 500MB/s Lesen 400MB/s Schreiben SLC-Cache & 3D TLC NAND für Laptops Desktop-PCs und Spielkonsolen Schwarz
fanxiang€19.974.5★
fanxiang S101 250GB SATA III 2 5-Zoll SSD Interne Festplatte 520MB/s Lesen 450MB/s Schreiben SLC-Cache & 3D TLC NAND für Laptops Desktop-PCs und Spielkonsolen Schwarz
fanxiang€26.294.5★
Fikwot FS810 2 5 Zoll Internes Solid State Drive - SATA III 6Gb/s 3D NAND TLC Interne SSD Bis zu 550MB/s Kompatibel mit Laptop & PC Desktop (128GB)
Fikwot€18.134.5★
What buyers say about ssd 256gb
What buyers praise and complain about, mined from review topics.What buyers love
“ideal für Budget-Upgrades oder Zweit-PCs.”
“Super Ware”
“Habe Windows 11 neu aufgespielt, funktioniert bestens”
“Die Geschwindichkeit liegt bei mir fast genau bei den angegebenen 500-550 MB/s”
“Die Geschwindichkeit liegt bei mir fast genau bei den angegebenen 500-550 MB/s”
“macht was es soll”
“und schnell zu installieren”
“Kompatibel mit Windows und Mac”
“Bisher keine Fehler, keine Aussetzer, alles stabil”
“Cloud Speicher”
What buyers complain about
“Schlechte Haltbarkeit”
“Funktioniert nicht”
“weggeworfenes Geld”
“hatte das ganze System ausgebremst.”
“128 GB sind zwar nicht die Welt,”
“Billig Produkt”
“WiFi hat schwere Probleme”
“Festplatte wird nicht mehr erkannt ( vermutlich defekt”
“war um wenige Mü zu groß”
“leider extrem langsamen Flash-Speicher - und nicht dem teureren TLC-Speicher zurück.”
Top return reasons
Common questions
- Is ssd 256gb profitable to sell on Amazon Germany?
- The niche generates €145K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the ssd 256gb niche?
- 13 brands and 286 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in ssd 256gb?
- Top complaints mined from reviews: Haltbarkeit, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.9%.
- When does demand for ssd 256gb peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the ssd 256gb niche?
- Listings span €11.74–€48.50; the average listing price is €25.06 (sweet spot $15–$100). The average incumbent carries 14,702 reviews — the moat a new listing must climb.