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Sol De Janeiro

Fail

The top 5 brands take 98% of clicks, so Sol De Janeiro is a Fail.

Flapen Score
46
46 / 100
Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41
Market size
€720K/yr2.6M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
58%top-5 click share · 7 brands · 163 sellers

Flapen Score

Sol De Janeiro against its category

The dotted line is the Computer & Zubehör average. Past it, Sol De Janeiro is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sol De Janeiro market on Amazon at a glance

Shoppers on Amazon Germany searched for Sol De Janeiro 2.6M times last year and spent an estimated €720K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €720K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
1.1%
Market size, estimated
€720Ka year
Peak month
December2.4× the quietest month
Top search term
sol de janeiro1.3M searches a year

02 · Price

A sale here is worth €26.12.

Listings sell for €26.12 on average, from €3.34 to €60.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €26.12 that is €20K to €26K a year per listing.

Average price
€26.12inside the $15 to $100 sweet spot
Price range
€3.34–€60.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€20K–€26K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #162 within Komponenten & Ersatzteile. It carries 4,634 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
3.5%
Average rank
#162in Komponenten & Ersatzteile
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
4,634per listing
Listings tracked
24

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sol De Janeiro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

163

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

1%

  • Brand 183%
  • Brand 28%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sol De Janeiro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sol De Janeiro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sol de janeiro1.3M/yr
  • sol de janeiro set237K/yr
  • sol de janeiro 62135K/yr
  • sol de janeiro 68102K/yr
  • sephora108K/yr
  • sol de janeiro bodyspray201K/yr
  • sol de janeiro 4078K/yr
  • glow recipe102K/yr
  • solde janeiro58K/yr
  • sol de janeiro 4837K/yr

Reviews and returns

What reviews say buyers love and hate about Sol De Janeiro

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Geruch”
40%of negative reviews mention “Geruch”
0.1%of orders come back
“Blasser Duft kaum erkennbarer Duft”
A buyer, on “Geruch”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sol De Janeiro questions

Answered from the same tracked data.