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Sol De Janeiro

brand-locked demand (top 5 brands take 98% of clicks) — Sol De Janeiro doesn't clear our bar today.

Flapen Score

46
Skip it

Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41

Market size 69Growth 22Conversion 13Competition 45Returns 99Price range 79Avg price 95Brand share 6Review moat 25Quality gap 42
This niche Category average · 1,375 niches

Is Sol De Janeiro profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sol De Janeiro is a €720K/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Sol De Janeiro: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.4% over the last 90 days and 1.1% of searches end in a purchase.

€720K

revenue / yr

Units sold / yr25K
Search volume / yr-6.4%2.6M
Conversion rate1.1%
Avg price€26.12

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 163
Top-5 product click share58%
Open market2%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement25%
New entrants (1y)11· 11 succeeded
Avg rating4.5★
Avg reviews4,634

Top Sol De Janeiro products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€72K€144K€216K€288K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

163

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

1%

  • Sol de Janeiro83%
  • Henjunu8%
  • Glow Recipe2%
  • Kiko Milano2%
  • Essence Cosmetics2%
  • Jean & Len1%
  • Open — no brand owns it (1 brand, 1%)

Sol De Janeiro demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.6MCVR1.1%Products24Brands7Top 5 Brands98%OOS Rate3.5%Rating4.5★Reviews4,634Avg BSR#162
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Sol De Janeiro search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sol de janeiro1.3M/yr
  • sol de janeiro set237K/yr
  • sol de janeiro 62135K/yr
  • sol de janeiro 68102K/yr
  • sephora108K/yr
  • sol de janeiro bodyspray201K/yr
  • sol de janeiro 4078K/yr
  • glow recipe102K/yr
  • solde janeiro58K/yr
  • sol de janeiro 4837K/yr

What reviews say buyers love and hate about Sol De Janeiro

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geruch63%

Mega Duft

Qualität insgesamt6%

Sehr schönes Produkt

Farbe4%

Helle Farbe

Weiches Gefühl3%

Dezent✨ Soooo soft und schön🤩

Preis-Leistungs-Verhältnis3%

Gut, kostet auch nur 4 Euro

What buyers complain about

75% of reviews
Geruch40%

Blasser Duft kaum erkennbarer Duft

Preis-Leistungs-Verhältnis11%

Allerdings ist der Preis ziemlich happig

Gesamtgröße6%

Sehr klein für den Preis

Ölig/fettig3%

wurden meine Haare davon fettig was ich sonst nie habe.

Funktionalität insgesamt3%

Mach nix

Sol De Janeiro return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
38%
2Gesamtgröße
16%
3Preis-Leistungs-Verhältnis
10%
4Auslaufsicher
9%
5beworben Vs Tatsächliches Produkt
6%

Common Sol De Janeiro questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sol De Janeiro 46/100 on Amazon Germany — Skip it. The niche generates €720K/yr across 24 tracked products. 11 of 11 products launched in the last 360 days are still selling. Search demand moved -6.4% over the last 90 days.
Search demand for Sol De Janeiro on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.4× the quietest.