Is sol de janeiro profitable to sell on Amazon Germany?

The niche generates €720K/yr across 24 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (46/100).

How competitive is the sol de janeiro niche?

7 brands and 163 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in sol de janeiro?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.1%.

When does demand for sol de janeiro peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the sol de janeiro niche?

Listings span €3.34–€60.84; the average listing price is €26.12 (sweet spot $15–$100). The average incumbent carries 4,634 reviews — the moat a new listing must climb.

sol de janeiro

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€26.12

avg listing price — sweet spot $15–$100

Price range

Great€3.34–€60.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€720K

€720K/yr · 2.6M searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,634.04

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, sol de janeiro is a €720K/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sol de janeiro market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: €522K–€653K; units × avg price
Conversion rate: 1.1%
Avg BSR: #162
Page quality: 0%
Prime: 75%
Sponsored: 25%
Out of stock: 3.5%
Avg brand age: 43 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

163

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

Sol de Janeiro83%
Henjunu8%
Glow Recipe2%
Kiko Milano2%
Essence Cosmetics2%
Jean & Len1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top sol de janeiro search terms

sol de janeiro1.3M/yr -7.7%0.6% conv.
sol de janeiro set237K/yr -16.2%0.9% conv.
sol de janeiro 62135K/yr +38.2%0.9% conv.
sol de janeiro 68102K/yr +7.5%0.4% conv.
sephora108K/yr -10.0%0.1% conv.
sol de janeiro bodyspray201K/yr -35.8%0.5% conv.
sol de janeiro 4078K/yr +10.9%0.5% conv.
glow recipe102K/yr -28.5%0.3% conv.
solde janeiro58K/yr +15.7%0.2% conv.
sol de janeiro 4837K/yr -12.3%0.7% conv.

All search terms

Top sol de janeiro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOL DE JANEIRO de Janeiro - Bum Bum Jet Set Orange

Sol de Janeiro€29.604.5★2,434 rev

Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz

Sol de Janeiro€34.864.8★27 rev

Sol de Janeiro Cheirosa 91 Perfume Mist Körperspray mit Passionsfrucht Honigkaramell und Rose Blumiger Duft Vegan und Parabenfrei

Sol de Janeiro€26.374.4★74 rev

2 Stück Parfüm Bodyspray Damen 48ml Mit Haken Damendüfte Langanhaltendes Körper Und Haar Fruchtiges Fragrances Damenparfum Körperspray Mini Parfümspray für Reisen Urlaubsreise Gift for Women

Henjunu€11.274.0★90 rev

Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml

Sol de Janeiro€45.425.0★2 rev

Newest

by launch date

Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz

Sol de Janeiro€34.8627 rev

3mo ago

Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml

Sol de Janeiro€45.422 rev

3mo ago

Sol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition

Sol de Janeiro€31.97105 rev

3mo ago

Sol de Janeiro Body Your Way Körperpflege Discovery Set 4 Body Creams Brazilian Bum Bum Cream Bom Dia Bright Rosa Charmosa Dewy Delícia Drench Body Butter

Sol de Janeiro€39.176 rev

5mo ago

Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml

Sol de Janeiro€34.801,114 rev

5mo ago

What buyers say about sol de janeiro

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch63%

“Mega Duft”

Qualität insgesamt6%

“Sehr schönes Produkt”

Farbe4%

“Helle Farbe”

Weiches Gefühl3%

“Dezent✨ Soooo soft und schön🤩”

Preis-Leistungs-Verhältnis3%

“Gut, kostet auch nur 4 Euro”

Komfort insgesamt3%

“Sehr angenehme Body Creams”

beworben Vs Tatsächliches Produkt2%

“Wie erwartet”

Haltbarkeit2%

“Richt gut und haltet lange”

Gesamtgröße2%

“Gute probiergrösse”

Geschenk Zweck1%

“Das war ein Geschenk 🎁 für meine Mama,es riecht gut,”

What buyers complain about

Geruch40%

“Blasser Duft kaum erkennbarer Duft”

Preis-Leistungs-Verhältnis11%

“Allerdings ist der Preis ziemlich happig”

Gesamtgröße6%

“Sehr klein für den Preis”

Ölig/fettig3%

“wurden meine Haare davon fettig was ich sonst nie habe.”

Funktionalität insgesamt3%

“Mach nix”

Ethischer Handel/Fairer Handel3%

“Betrug”

Haftung/Klebrigkeit3%

“Leider sind sie recht klebrig auf den Lippen”

Alkoholgehalt3%

“Riecht bisschen nach alkohol”

beworben Vs Tatsächliches Produkt2%

“Produktbeschreibung unvollständig”

Allergien2%

“Ich vertrage solche Produkte nicht (allergische Reaktion).”

Top return reasons

Geruch38%

Gesamtgröße16%

Preis-Leistungs-Verhältnis10%

Auslaufsicher9%

beworben Vs Tatsächliches Produkt6%

Defekt Material/Teile5%

Produktzustand3%

Farbe3%

Haftung/Klebrigkeit3%

Qualität insgesamt2%

Common questions

Is sol de janeiro profitable to sell on Amazon Germany?: The niche generates €720K/yr across 24 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (46/100).
How competitive is the sol de janeiro niche?: 7 brands and 163 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in sol de janeiro?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.1%.
When does demand for sol de janeiro peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the sol de janeiro niche?: Listings span €3.34–€60.84; the average listing price is €26.12 (sweet spot $15–$100). The average incumbent carries 4,634 reviews — the moat a new listing must climb.

sol de janeiro

sol de janeiro market data

Competition & brand share

Demand & seasonality

Top sol de janeiro search terms

Top sol de janeiro products on Amazon

Top sellers

Newest

Trending

What buyers say about sol de janeiro

What buyers love

What buyers complain about

Top return reasons

Common questions

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