Is Scanner profitable to sell on Amazon Germany?

Flapen scores Scanner 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.3M a year across 40 tracked products. 2 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -27.8% in the last 90 days.

How competitive is the Scanner niche on Amazon Germany?

14 brands and 360 sellers compete in Scanner on Amazon Germany. The top 5 Scanner products take 40% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Scanner?

Scanner buyers on Amazon Germany complain most about Scanfunktion, Konnektivität – insgesamt, and Funktionalität insgesamt. An estimated 2.6% of orders come back.

When does demand for Scanner peak?

Search demand for Scanner on Amazon Germany peaks in Nov, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Scanner niche?

Scanner sells for €156.92 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €14.82 to €361.80. The average product has 694 reviews, the count a new listing must catch up to.

Scanner

Maybe

The products selling today average only 4.1★. But demand is soft, at -27.8% this quarter, so Scanner is a Maybe.

Filters High Price

Flapen Score: 52
52 / 100Top 13% of 1,375 Computer & Zubehör niches · +11 vs the category median of 41
Market size: €1.3M/yr875K searches / yr
90-day growth: -27.8%search demand this quarter
Competition: 40%top-5 click share · 14 brands · 360 sellers

Flapen Score

Scanner against its category

The dotted line is the Computer & Zubehör average. Past it, Scanner is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Scanner market on Amazon at a glance

Shoppers on Amazon Germany searched for Scanner 875K times last year and spent an estimated €1.3M. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 875K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months: 875K
Growth, 90 days vs prior 90: -27.8%
Conversion, latest week: 1.0%
Market size, estimated: €1.3Ma year
Peak month: November2.0× the quietest month
Top search term: scanner275K searches a year

02 · Price

A sale here is worth €156.92.

Listings sell for €156.92 on average, from €14.82 to €361.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €156.92 that is €39K to €78K a year per listing.

Average price: €156.92above the $15 to $100 sweet spot
Price range: €14.82–€361.80
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €39K–€78K
Returns: 2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Scanner & Zubehör. It carries 694 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 90%
Out of stock, average day: 0.0%
Average rank: #129in Scanner & Zubehör
Average rating: 4.06 starsAmazon Germany average 4.37 stars
Average reviews: 694per listing
Listings tracked: 40

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Scanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

360

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

Brand 129%
Brand 229%
Brand 314%
Brand 413%
Brand 55%
Brand 62%
Open — no brand owns it (8 brands, 8%)

Demand

Scanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Scanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

scanner275K/yr -27.0%1.0% conv.
dokumentenscanner161K/yr -29.7%0.9% conv.
scanner dokumentenscanner122K/yr -31.7%1.3% conv.
flachbettscanner48K/yr -20.3%1.4% conv.
scanner a435K/yr -13.5%1.4% conv.
scanner & zubehör27K/yr -20.0%0.4% conv.
dokumentenscanner duplex24K/yr -28.9%1.3% conv.
scanner mit einzug25K/yr -42.7%0.7% conv.
scanner duplex einzug18K/yr -17.2%0.6% conv.
duplex scanner22K/yr -33.5%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Scanner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Scanfunktion”

11%of negative reviews mention “Scanfunktion”

2.6%of orders come back

“Streifen in den Scans”

A buyer, on “Scanfunktion”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Computer & Zubehör niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Scanner questions

Answered from the same tracked data.

Categories