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Rugsak

Fail

Shoppers spend an estimated $3K a year here, so Rugsak is a Fail.

Flapen Score
42
42 / 100
Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Market size
€3K/yr49K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
23%top-5 click share · 45 brands · 54 sellers

Flapen Score

Rugsak against its category

The dotted line is the Computer & Zubehör average. Past it, Rugsak is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugsak market on Amazon at a glance

Shoppers on Amazon Germany searched for Rugsak 49K times last year and spent an estimated €3K. The top 5 brands take 40% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
0.1%
Market size, estimated
€3Ka year
Top search term
rugsak39K searches a year

02 · Price

A sale here is worth €58.51.

Listings sell for €58.51 on average, from €13.52 to €419.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €58.51 that is €0 to €6K a year per listing.

Average price
€58.51inside the $15 to $100 sweet spot
Price range
€13.52–€419.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #294 within Laptop-Zubehör. It carries 3,244 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
91%
Out of stock, average day
34.8%
Average rank
#294in Laptop-Zubehör
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
3,244per listing
Listings tracked
77

04 · Newcomers

4 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Rugsak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

54

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

23%

Top 20: 55%

Open market

56%

  • Brand 111%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Search terms

Top Rugsak search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugsak39K/yr
  • rugsak alpha6K/yr
  • rugsack3K/yr

Reviews and returns

What reviews say buyers love and hate about Rugsak

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Gesamtgröße”
3.5%of orders come back
“Sehr großer Rucksack”
A buyer, on “Gesamtgröße”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rugsak questions

Answered from the same tracked data.