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Router

Maybe

Products sell for $63.74 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so Router is a Maybe.

Flapen Score
53
53 / 100
Top 11% of 1,375 Computer & Zubehör niches · +12 vs the category median of 41
Market size
€1.3M/yr1.5M searches / yr
90-day growth
-8.0%search demand this quarter
Competition
38%top-5 click share · 14 brands · 318 sellers

Flapen Score

Router against its category

The dotted line is the Computer & Zubehör average. Past it, Router is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Router market on Amazon at a glance

Shoppers on Amazon Germany searched for Router 1.5M times last year and spent an estimated €1.3M. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
1.4%
Market size, estimated
€1.3Ma year
Peak month
November1.6× the quietest month
Top search term
router616K searches a year

02 · Price

A sale here is worth €63.74.

Listings sell for €63.74 on average, from €12.35 to €251.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €63.74 that is €16K to €32K a year per listing.

Average price
€63.74inside the $15 to $100 sweet spot
Price range
€12.35–€251.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€16K–€32K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Netzwerk. It carries 3,654 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#92in Netzwerk
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
3,654per listing
Listings tracked
47

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
41 months

Products

Top Router products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

318

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

9%

  • Brand 140%
  • Brand 238%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 9%)

Demand

Router search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Router search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • router616K/yr
  • wlan router380K/yr
  • dsl router123K/yr
  • wifi router62K/yr
  • dsl modem48K/yr
  • router dsl28K/yr
  • internet router28K/yr
  • modem31K/yr
  • routers21K/yr
  • wifi 6 router24K/yr

Reviews and returns

What reviews say buyers love and hate about Router

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Konnektivität – insgesamt”
25%of negative reviews mention “Konnektivität – insgesamt”
2.3%of orders come back
“DSL Problem”
A buyer, on “Konnektivität – insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Router questions

Answered from the same tracked data.