Router
Router shows a sweet-spot price point ($63.74 avg), but weak search conversion (1.4%) keeps it on the watch list.
Flapen Score
Top 11% of 1,375 Computer & Zubehör niches · +12 vs the category median of 41
Is Router profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Router is a €1.3M/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Router: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.0% over the last 90 days and 1.4% of searches end in a purchase.
€1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 47 products
Top Router products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TP-Link Archer AX18 Wi-Fi 6 WLAN Router Dualband AX1500 4 Gigabit-Ports WPA3 Kindersicherung Gast-Netzwerk keine DSL-Funktion
- Price
- €29.16
- Rating
- 4.5/5
- Reviews
- 1,454
- Age
- 2y ago
FRITZ!Box 7530 AX | DSL-Router | Wi-Fi 6 bis zu 2.400MBit/s | intelligentes WLAN Mesh | höchster Sicherheitsstandard | Smart Home & Telefonie Zentrale | einfache Einrichtung | Made in Europe
- Price
- €117.45
- Rating
- 4.6/5
- Reviews
- 8,928
- Age
- 5y ago
AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) (Generalüberholt)
- Price
- €31.72
- Rating
- 4.2/5
- Reviews
- 3,458
- Age
- 9y ago
AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring 35b WLAN Mesh DECT-Basis Media Server Rot Weiß) (Generalüberholt)
- Price
- €58.87
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 3y ago
TP-Link Archer AX55 Wi-Fi 6 WLAN Router 2402 Mbit/s 5 GHz 574 Mbit/s 2 4 GHz 4 × Gigabit LAN-Ports 1 × USB 3.0 Port unterstützt Keine DSL-Funktion
- Price
- €44.62
- Rating
- 4.5/5
- Reviews
- 3,651
- Age
- 4y ago
Trending
90-day click momentum
AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) Schwarz - Sunrise Edition (Generalüberholt)
- Price
- €31.78
- Rating
- 4.2/5
- Reviews
- 3,458
- Age
- 5mo ago
Telekom Router Speedport 7 I Wi-Fi 7 Router für Telekom-Anschluss I Glasfaser-Modem I Bis zu 6.760 Mbit/s | Mesh-Technologie & Magenta SmartHome Basis integriert I Ideal für Entertain TV in UHD & 4K
- Price
- €166.53
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 8mo ago
AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring 35b WLAN Mesh DECT-Basis Media Server Rot Weiß) (Generalüberholt)
- Price
- €58.87
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 3y ago
Telekom Router Speedport Smart 4 R2 | Wi-Fi 6 mit bis zu 5600 Mbit/s | WLAN-Mesh-Technologie & Magenta SmartHome Basis integriert I ideal für Entertain TV in UHD & 4K I inkl. DECT Basisstation
- Price
- €121.26
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago
Amazon eero 7 Mesh-WLAN-Router (neueste Version) | Unterstützt Internet-Geschwindigkeiten von bis zu 2 5 Gbit/s | WLAN-Abdeckung bis zu 190 m | Einzelpack
- Price
- €130.44
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 1y ago
Newest
by launch dateAVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) Schwarz - Sunrise Edition (Generalüberholt)
- Price
- €31.78
- Rating
- 4.2/5
- Reviews
- 3,458
- Age
- 5mo ago
Telekom Router Speedport 7 I Wi-Fi 7 Router für Telekom-Anschluss I Glasfaser-Modem I Bis zu 6.760 Mbit/s | Mesh-Technologie & Magenta SmartHome Basis integriert I Ideal für Entertain TV in UHD & 4K
- Price
- €166.53
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 8mo ago
AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-t Schwarz) (Generalüberholt)
- Price
- €65.50
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 11mo ago
TP-Link Wi-Fi 7 Router Archer BE220 Dual-Band WLAN 3570 Mbps 5 × Gigabit-Port USB 3.0 MLO EasyMesh VPN HomeShield Kindersicherung -
- Price
- €61.31
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago
Amazon eero 7 Mesh-WLAN-Router (neueste Version) | Unterstützt Internet-Geschwindigkeiten von bis zu 2 5 Gbit/s | WLAN-Abdeckung bis zu 190 m | Einzelpack
- Price
- €130.44
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
14 rising
Sellers
318
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
9%
- FRITZ!40%
- TP-Link38%
- GL.iNet5%
- Deutsche Telekom4%
- HUAWEI2%
- eero2%
- Open — no brand owns it (8 brands, 9%)
Router demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Top Router search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- router616K/yr
- wlan router380K/yr
- dsl router123K/yr
- wifi router62K/yr
- dsl modem48K/yr
- router dsl28K/yr
- internet router28K/yr
- modem31K/yr
- routers21K/yr
- wifi 6 router24K/yr
What reviews say buyers love and hate about Router
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super Router”
“Super schnelle Installation”
“Good Produkt”
“Preis- Leistung Super”
“Erfüllt alle Wünsche”
What buyers complain about
65% of reviews“DSL Problem”
“Undurchdachte Funktionen”
“Probleme Installation”
“Es handelt sich um eine refurbished Version”
“Hält nicht was versprochen wird”
Router return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Router questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
