Router
MaybeProducts sell for $63.74 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so Router is a Maybe.
- Flapen Score
- 53 / 100Top 11% of 1,375 Computer & Zubehör niches · +12 vs the category median of 4153
- Market size
- €1.3M/yr1.5M searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 38%top-5 click share · 14 brands · 318 sellers
Flapen Score
Router against its category
The dotted line is the Computer & Zubehör average. Past it, Router is stronger. Inside it, weaker.
Market
The Router market on Amazon at a glance
Shoppers on Amazon Germany searched for Router 1.5M times last year and spent an estimated €1.3M. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €1.3Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- router616K searches a year
02 · Price
A sale here is worth €63.74.
Listings sell for €63.74 on average, from €12.35 to €251.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €63.74 that is €16K to €32K a year per listing.
- Average price
- €63.74inside the $15 to $100 sweet spot
- Price range
- €12.35–€251.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €16K–€32K
- Returns
- 2.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Netzwerk. It carries 3,654 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Netzwerk
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,654per listing
- Listings tracked
- 47
04 · Newcomers
8 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Router products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TP-Link Archer AX18 Wi-Fi 6 WLAN Router Dualband AX1500 4 Gigabit-Ports WPA3 Kindersicherung Gast-Netzwerk keine DSL-Funktion
- Price
- €29.16
- Rating
- 4.5/5
- Reviews
- 1,454
- Age
- 2y ago

FRITZ!Box 7530 AX | DSL-Router | Wi-Fi 6 bis zu 2.400MBit/s | intelligentes WLAN Mesh | höchster Sicherheitsstandard | Smart Home & Telefonie Zentrale | einfache Einrichtung | Made in Europe
- Price
- €117.45
- Rating
- 4.6/5
- Reviews
- 8,928
- Age
- 5y ago

AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) (Generalüberholt)
- Price
- €31.72
- Rating
- 4.2/5
- Reviews
- 3,458
- Age
- 9y ago

AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring 35b WLAN Mesh DECT-Basis Media Server Rot Weiß) (Generalüberholt)
- Price
- €58.87
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 3y ago

TP-Link Archer AX55 Wi-Fi 6 WLAN Router 2402 Mbit/s 5 GHz 574 Mbit/s 2 4 GHz 4 × Gigabit LAN-Ports 1 × USB 3.0 Port unterstützt Keine DSL-Funktion
- Price
- €44.62
- Rating
- 4.5/5
- Reviews
- 3,651
- Age
- 4y ago
Trending
estimated 90-day click momentum
AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) Schwarz - Sunrise Edition (Generalüberholt)
- Price
- €31.78
- Rating
- 4.2/5
- Reviews
- 3,458
- Age
- 5mo ago

Telekom Router Speedport 7 I Wi-Fi 7 Router für Telekom-Anschluss I Glasfaser-Modem I Bis zu 6.760 Mbit/s | Mesh-Technologie & Magenta SmartHome Basis integriert I Ideal für Entertain TV in UHD & 4K
- Price
- €166.53
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 8mo ago

AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring 35b WLAN Mesh DECT-Basis Media Server Rot Weiß) (Generalüberholt)
- Price
- €58.87
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 3y ago

Telekom Router Speedport Smart 4 R2 | Wi-Fi 6 mit bis zu 5600 Mbit/s | WLAN-Mesh-Technologie & Magenta SmartHome Basis integriert I ideal für Entertain TV in UHD & 4K I inkl. DECT Basisstation
- Price
- €121.26
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

Amazon eero 7 Mesh-WLAN-Router (neueste Version) | Unterstützt Internet-Geschwindigkeiten von bis zu 2 5 Gbit/s | WLAN-Abdeckung bis zu 190 m | Einzelpack
- Price
- €130.44
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 1y ago
Newest
by launch date
AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) Schwarz - Sunrise Edition (Generalüberholt)
- Price
- €31.78
- Rating
- 4.2/5
- Reviews
- 3,458
- Age
- 5mo ago

Telekom Router Speedport 7 I Wi-Fi 7 Router für Telekom-Anschluss I Glasfaser-Modem I Bis zu 6.760 Mbit/s | Mesh-Technologie & Magenta SmartHome Basis integriert I Ideal für Entertain TV in UHD & 4K
- Price
- €166.53
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 8mo ago

AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-t Schwarz) (Generalüberholt)
- Price
- €65.50
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 11mo ago

TP-Link Wi-Fi 7 Router Archer BE220 Dual-Band WLAN 3570 Mbps 5 × Gigabit-Port USB 3.0 MLO EasyMesh VPN HomeShield Kindersicherung -
- Price
- €61.31
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

Amazon eero 7 Mesh-WLAN-Router (neueste Version) | Unterstützt Internet-Geschwindigkeiten von bis zu 2 5 Gbit/s | WLAN-Abdeckung bis zu 190 m | Einzelpack
- Price
- €130.44
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
318
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 80%
Open market
9%
- FRITZ!40%
- TP-Link38%
- GL.iNet5%
- Deutsche Telekom4%
- HUAWEI2%
- eero2%
- Open — no brand owns it (8 brands, 9%)
Demand
Router search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Router search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- router616K/yr
- wlan router380K/yr
- dsl router123K/yr
- wifi router62K/yr
- dsl modem48K/yr
- router dsl28K/yr
- internet router28K/yr
- modem31K/yr
- routers21K/yr
- wifi 6 router24K/yr
Reviews and returns
What reviews say buyers love and hate about Router
We read the reviews and the return reasons for every product selling here.
“DSL Problem”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Router questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








