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Razer Naga

Fail

The top 5 brands take 100% of clicks, so Razer Naga is a Fail.

Flapen Score
35
35 / 100
Ranks 1,001 of 1,375 Computer & Zubehör niches · −6 vs the category median of 41
Market size
€127K/yr69K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
90%top-5 click share · 3 brands · 130 sellers

Flapen Score

Razer Naga against its category

The dotted line is the Computer & Zubehör average. Past it, Razer Naga is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Razer Naga market on Amazon at a glance

Shoppers on Amazon Germany searched for Razer Naga 69K times last year and spent an estimated €127K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
3.3%
Market size, estimated
€127Ka year
Peak month
November2.2× the quietest month
Top search term
razer naga50K searches a year

02 · Price

A sale here is worth €55.59.

Listings sell for €55.59 on average, from €13.74 to €110.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €55.59 that is €14K to €28K a year per listing.

Average price
€55.59inside the $15 to $100 sweet spot
Price range
€13.74–€110.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
€14K–€28K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #208 within Mäuse, Tastaturen & Eingabegeräte. It carries 6,092 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
12.1%
Average rank
#208in Mäuse, Tastaturen & Eingabegeräte
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
6,092per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Razer Naga products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

130

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 242%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Razer Naga search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Razer Naga search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • razer naga50K/yr
  • razer naga trinity10K/yr
  • razer naga v25K/yr
  • razor naga4K/yr

Reviews and returns

What reviews say buyers love and hate about Razer Naga

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Preis-Leistungs-Verhältnis”
17%of negative reviews mention “Haltbarkeit”
2.4%of orders come back
“Mausrad nach 2 jahren defekt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Razer Naga questions

Answered from the same tracked data.