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Razer Blade

Fail

The top 5 brands take 100% of clicks, so Razer Blade is a Fail.

Flapen Score
42
42 / 100
Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Market size
€3.0M/yr123K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
76%top-5 click share · 4 brands · 13 sellers

Flapen Score

Razer Blade against its category

The dotted line is the Computer & Zubehör average. Past it, Razer Blade is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Razer Blade market on Amazon at a glance

Shoppers on Amazon Germany searched for Razer Blade 123K times last year and spent an estimated €3.0M. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.0M a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
1.4%
Market size, estimated
€3.0Ma year
Peak month
November2.2× the quietest month
Top search term
razer gaming laptop26K searches a year

02 · Price

A sale here is worth €1807.99.

Listings sell for €1807.99 on average, from €940.69 to €2944.38. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €1807.99 that is €0 to €181K a year per listing.

Average price
€1807.99above the $15 to $100 sweet spot
Price range
€940.69–€2944.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€181K
Returns
5.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 52.0% of listings are out of stock. The average listing ranks #2,187 within Laptops. It carries 22 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
62%
Out of stock, average day
52.0%
Average rank
#2,187in Laptops
Average rating
3.85 starsAmazon Germany average 4.37 stars
Average reviews
22per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Razer Blade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Razer Blade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Razer Blade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • razer gaming laptop26K/yr
  • razer blade28K/yr
  • razer blade 1618K/yr
  • razer laptop19K/yr
  • razer blade 1419K/yr
  • razer blade laptop4K/yr
  • razer blade 154K/yr
  • gaming laptop razer3K/yr
  • razer blade 172K/yr

Reviews and returns

What reviews say buyers love and hate about Razer Blade

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Preis-Leistungs-Verhältnis”
22%of negative reviews mention “Audioqualität”
5.4%of orders come back
“für Realtime audio sehr schwierig durch Latenz”
A buyer, on “Audioqualität”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Razer Blade questions

Answered from the same tracked data.