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Rapoo Tastatur

brand-locked demand (top 5 brands take 99% of clicks) — Rapoo Tastatur doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 41

Market size 9Growth 10Conversion 33Competition 43Returns 26Price range 86Avg price 95Brand share 2Review moat 60Quality gap 86
This niche Category average · 1,375 niches

Is Rapoo Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rapoo Tastatur is a €36K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 36/100.

Rapoo Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.7% over the last 90 days and 2.7% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr2K
Search volume / yr-29.7%51K
Conversion rate2.7%
Avg price€26.10

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers7 · 46
Top-5 product click share59%
Open market1%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement44%
New entrants (1y)1· 0 succeeded
Avg rating4.1★
Avg reviews1,113

Top Rapoo Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€5K€7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

46

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

1%

  • Rapoo90%
  • Arteck4%
  • cimetech2%
  • Bnnwa2%
  • Amazon Basics1%
  • Rii1%
  • Open — no brand owns it (1 brand, 1%)

Top Rapoo Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rapoo tastatur25K/yr
  • rapoo15K/yr
  • rapoo tastatur maus wireless12K/yr

What reviews say buyers love and hate about Rapoo Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Preis-Leistungs-Verhältnis19%

Super Preis/Leistung

Qualität insgesamt15%

super Produkt

Benutzerfreundlichkeit8%

Kleines handliches Set

Touch-/Tastensteuerung7%

Die Bnnwa Kabellose Bluetooth-Tastatur mit Touchpad, kabellose TV-Tastatur mit Multi-Touchpad sowie 2 Bloothooth Auswahl Möglichkeiten funktioniert einwandfrei

Gesamtgröße6%

Passt

What buyers complain about

79% of reviews
Touch-/Tastensteuerung19%

Taste hängt

Haltbarkeit14%

Defekt nach 9 Monaten

Qualität insgesamt12%

Gibt es eigentlich keine Qualitätskontrolle

Funktionalität insgesamt10%

funktioniert nicht

Konnektivität – insgesamt7%

Ich vermute, dass das Bluetooth Signal defekt ist

Rapoo Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

4.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
15%
2Gesamtgröße
14%
3Touch-/Tastensteuerung
12%
4Qualität insgesamt
11%
5Geräuschpegel
9%

Common Rapoo Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rapoo Tastatur 36/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -29.7% over the last 90 days.
Rapoo Tastatur buyers on Amazon Germany complain most about Touch-/Tastensteuerung, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 4.9%.