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Rapoo Tastatur

Fail

The top 5 brands take 99% of clicks, so Rapoo Tastatur is a Fail.

Flapen Score
36
36 / 100
Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 41
Market size
€36K/yr51K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
59%top-5 click share · 7 brands · 46 sellers

Flapen Score

Rapoo Tastatur against its category

The dotted line is the Computer & Zubehör average. Past it, Rapoo Tastatur is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rapoo Tastatur market on Amazon at a glance

Shoppers on Amazon Germany searched for Rapoo Tastatur 51K times last year and spent an estimated €36K. The top 5 brands take 99% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
2.7%
Market size, estimated
€36Ka year
Top search term
rapoo tastatur25K searches a year

02 · Price

A sale here is worth €26.10.

Listings sell for €26.10 on average, from €11.58 to €40.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €26.10 that is €0 to €3K a year per listing.

Average price
€26.10inside the $15 to $100 sweet spot
Price range
€11.58–€40.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #323 within Mäuse, Tastaturen & Eingabegeräte. It carries 1,113 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
64%
Out of stock, average day
19.1%
Average rank
#323in Mäuse, Tastaturen & Eingabegeräte
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
1,113per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rapoo Tastatur products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€4K€5K€7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

46

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 96%

Open market

1%

  • Rapoo90%
  • Arteck4%
  • cimetech2%
  • Bnnwa2%
  • Amazon Basics1%
  • Rii1%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Rapoo Tastatur search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rapoo tastatur25K/yr
  • rapoo15K/yr
  • rapoo tastatur maus wireless12K/yr

Reviews and returns

What reviews say buyers love and hate about Rapoo Tastatur

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
19%of negative reviews mention “Touch-/Tastensteuerung”
4.9%of orders come back
“Taste hängt”
A buyer, on “Touch-/Tastensteuerung”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rapoo Tastatur questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data