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Powerline

Fail

The top 5 brands take 100% of clicks, so Powerline is a Fail.

Flapen Score
48
48 / 100
Top 22% of 1,375 Computer & Zubehör niches · +7 vs the category median of 41
Market size
€1.4M/yr689K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
54%top-5 click share · 5 brands · 473 sellers

Flapen Score

Powerline against its category

The dotted line is the Computer & Zubehör average. Past it, Powerline is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Powerline market on Amazon at a glance

Shoppers on Amazon Germany searched for Powerline 689K times last year and spent an estimated €1.4M. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 689K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.

Searches, last 12 months
689K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
3.6%
Market size, estimated
€1.4Ma year
Peak month
November1.8× the quietest month
Top search term
powerline136K searches a year

02 · Price

A sale here is worth €55.18.

Listings sell for €55.18 on average, from €26.95 to €119.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €55.18 that is €83K to €110K a year per listing.

Average price
€55.18inside the $15 to $100 sweet spot
Price range
€26.95–€119.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
€83K–€110K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Netzwerk. It carries 5,387 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#16in Netzwerk
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
5,387per listing
Listings tracked
24

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Powerline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

473

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

0%

  • Brand 170%
  • Brand 214%
  • Brand 311%
  • Brand 44%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Powerline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Powerline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • powerline136K/yr
  • powerline adapter139K/yr
  • dlan66K/yr
  • tp link powerline73K/yr
  • powerline wlan49K/yr
  • powerlan-adapter26K/yr
  • lan steckdose32K/yr
  • dlan adapter mit wlan25K/yr
  • powerline adapter mit wlan12K/yr
  • tp link powerline adapter12K/yr

Reviews and returns

What reviews say buyers love and hate about Powerline

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Konnektivität – insgesamt”
27%of negative reviews mention “Konnektivität – insgesamt”
5.1%of orders come back
“Immer wieder verbindungsprobleme”
A buyer, on “Konnektivität – insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Powerline questions

Answered from the same tracked data.