Powerline
brand-locked demand (top 5 brands take 100% of clicks) — Powerline doesn't clear our bar today.
Flapen Score
Top 22% of 1,375 Computer & Zubehör niches · +7 vs the category median of 41
Is Powerline profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Powerline is a €1.4M/yr Amazon Germany market (689K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Powerline: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.2% over the last 90 days and 3.6% of searches end in a purchase.
€1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top Powerline products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TP-Link Powerline Adapter Set TL-PA7017P KIT(1000Mbit/s mit Steckdose Gigabit-Port Plug&Play Kompatibel mit HomePlug AV/AV2 Powerline Adaptern Ideal für Media-Streaming)
- Price
- €38.24
- Rating
- 4.4/5
- Reviews
- 7,610
- Age
- 6y ago
TP-Link WLAN Powerline Adapter Set TL-WPA4220 KIT(600Mbit/s WLAN 300Mbit/s Wi-Fi Clone Fast-Ethernet-LAN Plug&Play Kompatibel mit Allen HomePlug AV/AV2 Powerline Adaptern)
- Price
- €38.02
- Rating
- 4.2/5
- Reviews
- 25,928
- Age
- 13y ago
FRITZ!Powerline 1260/1220 WLAN Set (WLAN-Access Point ideal für Media-Streaming oder NAS-Anbindungen 1.200 MBit/s deutschsprachige Version)
- Price
- €119.69
- Rating
- 4.4/5
- Reviews
- 12,327
- Age
- 8y ago
TP-Link WLAN Powerline Adapter Set TL-WPA8631P KIT(Dualband WLAN 1200Mbit/s AV1300 Powerline Steckdose Wifi Clone MU-MIMO 4 Gigabit Ports Plug&Play ideal für HD-Streaming)
- Price
- €70.00
- Rating
- 4.2/5
- Reviews
- 3,923
- Age
- 5y ago
TP-Link TL-PA7019P KIT AV1000 Gigabit Powerline Adapter mit Steckdose (1x Gigabit Port Plug und Play energiesparend kompatibel zu allen gängigen Powerline Adaptern) weiß
- Price
- €35.88
- Rating
- 4.3/5
- Reviews
- 629
- Age
- 2y ago
Trending
90-day click momentum
STRONG AV600 Powerline Adapter Setmit Steckdose WLAN 300 Mbit/s HomePlug AV2 Powerline Internet Verstärker Plug & Play EIN Knopf Sicherheit 100 Mbit/s LAN Ports (POWERLWF600DUOEUV2)
- Price
- €37.04
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 3mo ago
STRONG AV600Mbit/s Powerline Adapter Set HomePlug AV2 Powerline Internet Erweiterung Plug & Play Ein Knopf Sicherheit Energiesparmodus 100Mbps LAN Ports ideal für TV PC Gaming Konsole (PL600M)
- Price
- €29.07
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 7mo ago
STRONG AV600 Mbit/s Powerline Adapter Setmit Steckdose HomePlug AV2 Powerline Internet Verstärker Plug & Play EIN Knopf Sicherheit Energiesparmodus 100 Mbit/s LAN Ports ideal für TV PC
- Price
- €32.43
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 7mo ago
STRONG AV1000 Mbit/s Powerline Adapter Set mit Steckdose HomePlug AV2 Powerline Ethernet Erweiterung Gigabit LAN Ports Plug & Play Energiesparmodus ideal für Media Streaming(PL1000S)
- Price
- €37.27
- Rating
- 3.8/5
- Reviews
- 1,534
- Age
- 7mo ago
devolo Magic 1 WiFi mini Starter Kit WLAN Powerline Adapter bis zu 1.200 Mbit/s WLAN Verstärker 1x LAN Anschluss dLAN 2.0 weiß
- Price
- €81.95
- Rating
- 4.3/5
- Reviews
- 1,205
- Age
- 6y ago
Newest
by launch dateSTRONG AV600 Powerline Adapter Setmit Steckdose WLAN 300 Mbit/s HomePlug AV2 Powerline Internet Verstärker Plug & Play EIN Knopf Sicherheit 100 Mbit/s LAN Ports (POWERLWF600DUOEUV2)
- Price
- €37.04
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 3mo ago
STRONG AV600Mbit/s Powerline Adapter Set HomePlug AV2 Powerline Internet Erweiterung Plug & Play Ein Knopf Sicherheit Energiesparmodus 100Mbps LAN Ports ideal für TV PC Gaming Konsole (PL600M)
- Price
- €29.07
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 7mo ago
STRONG AV600 Mbit/s Powerline Adapter Setmit Steckdose HomePlug AV2 Powerline Internet Verstärker Plug & Play EIN Knopf Sicherheit Energiesparmodus 100 Mbit/s LAN Ports ideal für TV PC
- Price
- €32.43
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 7mo ago
STRONG AV1000 Mbit/s Powerline Adapter Set mit Steckdose HomePlug AV2 Powerline Ethernet Erweiterung Gigabit LAN Ports Plug & Play Energiesparmodus ideal für Media Streaming(PL1000S)
- Price
- €37.27
- Rating
- 3.8/5
- Reviews
- 1,534
- Age
- 7mo ago
Mercusys Powerline WLAN MP510 KIT 1000 Mbit/s HomePlug AV2 300 Mbit/s WLAN Gigabit Port Plug & Play
- Price
- €29.34
- Rating
- 4.2/5
- Reviews
- 321
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
473
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
0%
- TP-Link70%
- FRITZ!14%
- STRONG11%
- Devolo4%
- MERCUSYS1%
- Open — no brand owns it (0%)
Powerline demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.8×
Top Powerline search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- powerline136K/yr
- powerline adapter139K/yr
- dlan66K/yr
- tp link powerline73K/yr
- powerline wlan49K/yr
- powerlan-adapter26K/yr
- lan steckdose32K/yr
- dlan adapter mit wlan25K/yr
- powerline adapter mit wlan12K/yr
- tp link powerline adapter12K/yr
What reviews say buyers love and hate about Powerline
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Garage wi-fi”
“Super schnelle Installation”
“Top Produkt”
“Alles wie bestellt”
“Einfache Handhabung”
What buyers complain about
74% of reviews“Immer wieder verbindungsprobleme”
“Funktioniert nicht”
“Defekt nach 2,5 Jahren”
“Schlechte/Defekte Geräte”
“Signal für unseren Bereich zu klein”
Powerline return rate & reasons
Why buyers send it back, as a share of all return requests.
5.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Powerline questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
