Powerline
FailThe top 5 brands take 100% of clicks, so Powerline is a Fail.
- Flapen Score
- 48 / 100Top 22% of 1,375 Computer & Zubehör niches · +7 vs the category median of 4148
- Market size
- €1.4M/yr689K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 54%top-5 click share · 5 brands · 473 sellers
Flapen Score
Powerline against its category
The dotted line is the Computer & Zubehör average. Past it, Powerline is stronger. Inside it, weaker.
Market
The Powerline market on Amazon at a glance
Shoppers on Amazon Germany searched for Powerline 689K times last year and spent an estimated €1.4M. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 689K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.
- Searches, last 12 months
- 689K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €1.4Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- powerline136K searches a year
02 · Price
A sale here is worth €55.18.
Listings sell for €55.18 on average, from €26.95 to €119.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €55.18 that is €83K to €110K a year per listing.
- Average price
- €55.18inside the $15 to $100 sweet spot
- Price range
- €26.95–€119.69
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €83K–€110K
- Returns
- 5.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Netzwerk. It carries 5,387 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Netzwerk
- Average rating
- 4.28 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,387per listing
- Listings tracked
- 24
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Powerline products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TP-Link Powerline Adapter Set TL-PA7017P KIT(1000Mbit/s mit Steckdose Gigabit-Port Plug&Play Kompatibel mit HomePlug AV/AV2 Powerline Adaptern Ideal für Media-Streaming)
- Price
- €38.24
- Rating
- 4.4/5
- Reviews
- 7,610
- Age
- 6y ago

TP-Link WLAN Powerline Adapter Set TL-WPA4220 KIT(600Mbit/s WLAN 300Mbit/s Wi-Fi Clone Fast-Ethernet-LAN Plug&Play Kompatibel mit Allen HomePlug AV/AV2 Powerline Adaptern)
- Price
- €38.02
- Rating
- 4.2/5
- Reviews
- 25,928
- Age
- 13y ago

FRITZ!Powerline 1260/1220 WLAN Set (WLAN-Access Point ideal für Media-Streaming oder NAS-Anbindungen 1.200 MBit/s deutschsprachige Version)
- Price
- €119.69
- Rating
- 4.4/5
- Reviews
- 12,327
- Age
- 8y ago

TP-Link WLAN Powerline Adapter Set TL-WPA8631P KIT(Dualband WLAN 1200Mbit/s AV1300 Powerline Steckdose Wifi Clone MU-MIMO 4 Gigabit Ports Plug&Play ideal für HD-Streaming)
- Price
- €70.00
- Rating
- 4.2/5
- Reviews
- 3,923
- Age
- 5y ago

TP-Link TL-PA7019P KIT AV1000 Gigabit Powerline Adapter mit Steckdose (1x Gigabit Port Plug und Play energiesparend kompatibel zu allen gängigen Powerline Adaptern) weiß
- Price
- €35.88
- Rating
- 4.3/5
- Reviews
- 629
- Age
- 2y ago
Trending
estimated 90-day click momentum
STRONG AV600 Powerline Adapter Setmit Steckdose WLAN 300 Mbit/s HomePlug AV2 Powerline Internet Verstärker Plug & Play EIN Knopf Sicherheit 100 Mbit/s LAN Ports (POWERLWF600DUOEUV2)
- Price
- €37.04
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 3mo ago

STRONG AV600Mbit/s Powerline Adapter Set HomePlug AV2 Powerline Internet Erweiterung Plug & Play Ein Knopf Sicherheit Energiesparmodus 100Mbps LAN Ports ideal für TV PC Gaming Konsole (PL600M)
- Price
- €29.07
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 7mo ago

STRONG AV600 Mbit/s Powerline Adapter Setmit Steckdose HomePlug AV2 Powerline Internet Verstärker Plug & Play EIN Knopf Sicherheit Energiesparmodus 100 Mbit/s LAN Ports ideal für TV PC
- Price
- €32.43
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 7mo ago

STRONG AV1000 Mbit/s Powerline Adapter Set mit Steckdose HomePlug AV2 Powerline Ethernet Erweiterung Gigabit LAN Ports Plug & Play Energiesparmodus ideal für Media Streaming(PL1000S)
- Price
- €37.27
- Rating
- 3.8/5
- Reviews
- 1,534
- Age
- 7mo ago

devolo Magic 1 WiFi mini Starter Kit WLAN Powerline Adapter bis zu 1.200 Mbit/s WLAN Verstärker 1x LAN Anschluss dLAN 2.0 weiß
- Price
- €81.95
- Rating
- 4.3/5
- Reviews
- 1,205
- Age
- 6y ago
Newest
by launch date
STRONG AV600 Powerline Adapter Setmit Steckdose WLAN 300 Mbit/s HomePlug AV2 Powerline Internet Verstärker Plug & Play EIN Knopf Sicherheit 100 Mbit/s LAN Ports (POWERLWF600DUOEUV2)
- Price
- €37.04
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 3mo ago

STRONG AV600Mbit/s Powerline Adapter Set HomePlug AV2 Powerline Internet Erweiterung Plug & Play Ein Knopf Sicherheit Energiesparmodus 100Mbps LAN Ports ideal für TV PC Gaming Konsole (PL600M)
- Price
- €29.07
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 7mo ago

STRONG AV600 Mbit/s Powerline Adapter Setmit Steckdose HomePlug AV2 Powerline Internet Verstärker Plug & Play EIN Knopf Sicherheit Energiesparmodus 100 Mbit/s LAN Ports ideal für TV PC
- Price
- €32.43
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 7mo ago

STRONG AV1000 Mbit/s Powerline Adapter Set mit Steckdose HomePlug AV2 Powerline Ethernet Erweiterung Gigabit LAN Ports Plug & Play Energiesparmodus ideal für Media Streaming(PL1000S)
- Price
- €37.27
- Rating
- 3.8/5
- Reviews
- 1,534
- Age
- 7mo ago

Mercusys Powerline WLAN MP510 KIT 1000 Mbit/s HomePlug AV2 300 Mbit/s WLAN Gigabit Port Plug & Play
- Price
- €29.34
- Rating
- 4.2/5
- Reviews
- 321
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
473
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
0%
- TP-Link70%
- FRITZ!14%
- STRONG11%
- Devolo4%
- MERCUSYS1%
- Open — no brand owns it (0%)
Demand
Powerline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Powerline search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- powerline136K/yr
- powerline adapter139K/yr
- dlan66K/yr
- tp link powerline73K/yr
- powerline wlan49K/yr
- powerlan-adapter26K/yr
- lan steckdose32K/yr
- dlan adapter mit wlan25K/yr
- powerline adapter mit wlan12K/yr
- tp link powerline adapter12K/yr
Reviews and returns
What reviews say buyers love and hate about Powerline
We read the reviews and the return reasons for every product selling here.
“Immer wieder verbindungsprobleme”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powerline questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








