Is Ortlieb Rucksack profitable to sell on Amazon Germany?

Flapen scores Ortlieb Rucksack 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €111K a year across 41 tracked products. 3 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +7.0% in the last 90 days.

How competitive is the Ortlieb Rucksack niche on Amazon Germany?

14 brands and 64 sellers compete in Ortlieb Rucksack on Amazon Germany. The top 5 Ortlieb Rucksack products take 42% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Ortlieb Rucksack?

Ortlieb Rucksack buyers on Amazon Germany complain most about Gesamtgröße, Riemen/Saitenqualität, and Haltbarkeit. An estimated 6.2% of orders come back, which is high.

What does it cost to enter the Ortlieb Rucksack niche?

Ortlieb Rucksack sells for €42.53 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €19.36 to €88.99. The average product has 1,364 reviews, the count a new listing must catch up to.

Ortlieb Rucksack

Fail

Buyers convert on only 0.8% of searches, so Ortlieb Rucksack is a Fail.

Filters High Returns

Flapen Score: 42
42 / 100Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Market size: €111K/yr323K searches / yr
90-day growth: +7.0%search demand this quarter
Competition: 42%top-5 click share · 14 brands · 64 sellers

Flapen Score

Ortlieb Rucksack against its category

The dotted line is the Computer & Zubehör average. Past it, Ortlieb Rucksack is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Ortlieb Rucksack market on Amazon at a glance

Shoppers on Amazon Germany searched for Ortlieb Rucksack 323K times last year and spent an estimated €111K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.

Searches, last 12 months: 323K
Growth, 90 days vs prior 90: +7.0%
Conversion, latest week: 0.8%
Market size, estimated: €111Ka year
Top search term: larkson rucksack76K searches a year

02 · Price

A sale here is worth €42.53.

Listings sell for €42.53 on average, from €19.36 to €88.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €42.53 that is €0 to €4K a year per listing.

Average price: €42.53inside the $15 to $100 sweet spot
Price range: €19.36–€88.99
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€4K
Returns: 6.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Laptop-Zubehör. It carries 1,364 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 98%
Out of stock, average day: 0.0%
Average rank: #99in Laptop-Zubehör
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 1,364per listing
Listings tracked: 41

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 3Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Ortlieb Rucksack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 76%

Open market

Brand 181%
Brand 23%
Brand 33%
Brand 42%
Brand 52%
Brand 61%
Open — no brand owns it (8 brands, 8%)

Demand

Ortlieb Rucksack search demand

Weekly searches over the year. Pick a range.

Search terms

Top Ortlieb Rucksack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

larkson rucksack76K/yr +6.8%1.3% conv.
larkson40K/yr +36.8%0.4% conv.
einkaufsrucksack31K/yr -19.8%0.3% conv.
dry bag rucksack24K/yr +27.2%0.1% conv.
ortlieb rucksack30K/yr -13.2%0.1% conv.
rollrucksack herren15K/yr +3.0%0.2% conv.
rucksack rolltop herren14K/yr +17.9%0.4% conv.
kurierrucksack10K/yr +28.4%0.1% conv.
rucksack lkw plane11K/yr -0.3%0.0% conv.
rolltop rucksack damen klein8K/yr +2.3%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Ortlieb Rucksack

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

21%of negative reviews mention “Gesamtgröße”

6.2%of orders come back

“Großer Rucksack”

A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Ortlieb Rucksack questions

Answered from the same tracked data.

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