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Numpad

soft demand (-31.2% this quarter) — Numpad doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 738 of 1,375 Computer & Zubehör niches · −1 vs the category median of 41

Market size 25Growth 9Conversion 38Competition 18Returns 57Price range 71Avg price 95Brand share 20Review moat 72Quality gap 89
This niche Category average · 1,375 niches

Is Numpad profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Numpad is a €100K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Numpad: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.2% over the last 90 days and 3.0% of searches end in a purchase.

€100K

revenue / yr

Units sold / yr4K
Search volume / yr-31.2%119K
Conversion rate3.0%
Avg price€28.08

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 57
Top-5 product click share78%
Open market8%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement50%
New entrants (1y)2· 1 succeeded
Avg rating4.1★
Avg reviews610

Top Numpad products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€10K€20K€30K€40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

57

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Logilink55%
  • cimetech22%
  • SATECHI7%
  • CSL-Computer5%
  • GLORIOUS3%
  • Rytaki3%
  • Open — no brand owns it (2 brands, 5%)

Numpad demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR3.0%Products12Brands8Top 5 Brands92%OOS Rate9.9%Rating4.1★Reviews610Avg BSR#21
4K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Numpad search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • numpad46K/yr
  • keypad16K/yr
  • ziffernblock9K/yr
  • nummernblock bluetooth8K/yr
  • nummernblock tastatur6K/yr
  • numpad bluetooth5K/yr
  • numpad wireless9K/yr
  • numpad mechanisch5K/yr
  • numeric keypad4K/yr
  • ziffernblock bluetooth5K/yr

What reviews say buyers love and hate about Numpad

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Preis-Leistungs-Verhältnis19%

Preis/Leistung Top

Konnektivität – insgesamt18%

Das LogiLink ID0120 überzeugt durch seine zuverlässige 2,4-GHz-Funkverbindung, die eine flexible Nutzung ohne störende Kabel ermöglicht

Benutzerfreundlichkeit8%

Super einfach zu bedienen und funktioniert reibungslos

beworben Vs Tatsächliches Produkt7%

Macht was es soll

Materialqualität5%

Das Material ist solide wie von einer guten Tastatur gewohnt

What buyers complain about

76% of reviews
Qualität insgesamt20%

Absoluter Müll

Kompatibilität – insgesamt13%

Die "="-Taste lässt sich bei Office 265 nicht verwenden.

Touch-/Tastensteuerung11%

Die Tasten fühlen sich etwas wackelig an

Design insgesamt10%

Design ist verändert

Haltbarkeit10%

Funktioniert nach einem Jahr nicht mehr

Numpad return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Konnektivität – insgesamt
24%
2Kompatibilität – insgesamt
18%
3Funktionalität insgesamt
16%
4Touch-/Tastensteuerung
10%
5Qualität insgesamt
9%

Common Numpad questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Numpad 40/100 on Amazon Germany — Skip it. The niche generates €100K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -31.2% over the last 90 days.
Search demand for Numpad on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.