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Nintendo Switch

Fail

The top 5 brands take 98% of clicks, so Nintendo Switch is a Fail.

Flapen Score
42
42 / 100
Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Market size
€1.4M/yr2.2M searches / yr
90-day growth
-14.1%search demand this quarter
Competition
73%top-5 click share · 6 brands · 116 sellers

Flapen Score

Nintendo Switch against its category

The dotted line is the Computer & Zubehör average. Past it, Nintendo Switch is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nintendo Switch market on Amazon at a glance

Shoppers on Amazon Germany searched for Nintendo Switch 2.2M times last year and spent an estimated €1.4M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
5.4%
Market size, estimated
€1.4Ma year
Peak month
December8.7× the quietest month
Top search term
switch1.3M searches a year

02 · Price

A sale here is worth €11.86.

Listings sell for €11.86 on average, from €6.06 to €18.03. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €11.86 that is €71K to €95K a year per listing.

Average price
€11.86under the $15 to $100 sweet spot
Price range
€6.06–€18.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
€71K–€95K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Netzwerk. It carries 17,702 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Netzwerk
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
17,702per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Nintendo Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

116

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 221%
  • Brand 312%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Nintendo Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Nintendo Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • switch1.3M/yr
  • lan switch188K/yr
  • netzwerk switch155K/yr
  • lan splitter125K/yr
  • ethernet switch59K/yr
  • lan verteiler60K/yr
  • netzwerk-switches42K/yr
  • gigabit switch46K/yr
  • switch lan34K/yr
  • splitter33K/yr

Reviews and returns

What reviews say buyers love and hate about Nintendo Switch

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Konnektivität – insgesamt”
1.0%of orders come back
“Problem sind die Stecker - Verbindungen, alles wackelt, dadurch immer wieder Internetausfall”
A buyer, on “Konnektivität – insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nintendo Switch questions

Answered from the same tracked data.