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Netzwerkgeräte

Fail

The top 5 brands take 99% of clicks, so Netzwerkgeräte is a Fail.

Flapen Score
46
46 / 100
Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41
Market size
€651K/yr585K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
47%top-5 click share · 6 brands · 222 sellers

Flapen Score

Netzwerkgeräte against its category

The dotted line is the Computer & Zubehör average. Past it, Netzwerkgeräte is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Netzwerkgeräte market on Amazon at a glance

Shoppers on Amazon Germany searched for Netzwerkgeräte 585K times last year and spent an estimated €651K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €651K a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
1.3%
Market size, estimated
€651Ka year
Peak month
November76.5× the quietest month
Top search term
fritz339K searches a year

02 · Price

A sale here is worth €88.30.

Listings sell for €88.30 on average, from €10.35 to €251.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €88.30 that is €22K to €44K a year per listing.

Average price
€88.30inside the $15 to $100 sweet spot
Price range
€10.35–€251.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€22K–€44K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #33 within Komponenten & Ersatzteile. It carries 7,061 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
22%
Out of stock, average day
2.5%
Average rank
#33in Komponenten & Ersatzteile
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
7,061per listing
Listings tracked
32

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
43 months

Products

Top Netzwerkgeräte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

222

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

0%

  • Brand 183%
  • Brand 213%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Netzwerkgeräte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 76.5×

Search terms

Top Netzwerkgeräte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fritz339K/yr
  • avm187K/yr
  • frit18K/yr
  • fritz!15K/yr
  • avm fritz16K/yr
  • fritzbox zubehör10K/yr

Reviews and returns

What reviews say buyers love and hate about Netzwerkgeräte

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Montage/Installation”
26%of negative reviews mention “Konnektivität – insgesamt”
1.1%of orders come back
“DSL Problem”
A buyer, on “Konnektivität – insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Netzwerkgeräte questions

Answered from the same tracked data.