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Nas Festplatte

Fail

The top 5 brands take 100% of clicks, so Nas Festplatte is a Fail.

Flapen Score
37
37 / 100
Ranks 898 of 1,375 Computer & Zubehör niches · −4 vs the category median of 41
Market size
€1.1M/yr727K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
56%top-5 click share · 5 brands · 502 sellers

Flapen Score

Nas Festplatte against its category

The dotted line is the Computer & Zubehör average. Past it, Nas Festplatte is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nas Festplatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Nas Festplatte 727K times last year and spent an estimated €1.1M. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
727K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
1.0%
Market size, estimated
€1.1Ma year
Peak month
November2.9× the quietest month
Top search term
nas festplatte155K searches a year

02 · Price

A sale here is worth €152.37.

Listings sell for €152.37 on average, from €60.95 to €295.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €152.37 that is €15K to €38K a year per listing.

Average price
€152.37above the $15 to $100 sweet spot
Price range
€60.95–€295.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€15K–€38K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #5 within Datenspeicher. It carries 40,027 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
96%
Out of stock, average day
8.3%
Average rank
#5in Datenspeicher
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
40,027per listing
Listings tracked
25

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
62 months

Products

Top Nas Festplatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

502

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

0%

  • Brand 175%
  • Brand 215%
  • Brand 36%
  • Brand 43%
  • Brand 52%

Demand

Nas Festplatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Nas Festplatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nas festplatte155K/yr
  • 4tb hdd83K/yr
  • nas hdd78K/yr
  • hdd 8tb76K/yr
  • 8tb hdd68K/yr
  • nas festplatte 4tb35K/yr
  • festplatte nas26K/yr
  • hdd nas24K/yr
  • 4 tb hdd22K/yr
  • festplatte 8tb23K/yr

Reviews and returns

What reviews say buyers love and hate about Nas Festplatte

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Montage/Installation”
12%of negative reviews mention “Haltbarkeit”
2.1%of orders come back
“Festplatte nach 9 Monaten defekt”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nas Festplatte questions

Answered from the same tracked data.