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Monitor

Monitor shows a $10.2M/yr market, but soft demand (-25.2% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 9% of 1,375 Computer & Zubehör niches · +13 vs the category median of 41

Market size 100Growth 12Conversion 12Competition 72Returns 70Price range 31Avg price 78Brand share 51Review moat 71Quality gap 40
This niche Category average · 1,375 niches

Is Monitor profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Monitor is a €10.2M/yr Amazon Germany market (12.0M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Monitor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.2% over the last 90 days and 0.9% of searches end in a purchase.

€10.2M

revenue / yr

Units sold / yr125K
Search volume / yr-25.2%12.0M
Conversion rate0.9%
Avg price€92.97

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 273
Top-5 product click share42%
Open market26%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement76%
New entrants (1y)5· 5 succeeded
Avg rating4.5★
Avg reviews641

Top Monitor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€512K€1.0M€1.5M€2.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

273

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

42%

Top 20: 75%

Open market

19%

  • ASUS31%
  • Minifire13%
  • PHILIPS12%
  • Samsung11%
  • Lenovo8%
  • MSI7%

Monitor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12.0MCVR0.9%Products42Brands16Top 5 Brands74%OOS Rate4.9%Rating4.5★Reviews641Avg BSR#40
800K600KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Monitor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • monitor3.9M/yr
  • gaming monitor1.9M/yr
  • monitor 27 zoll1.2M/yr
  • bildschirm685K/yr
  • monitor 24 zoll522K/yr
  • pc monitor475K/yr
  • monitor 32 zoll407K/yr
  • curved monitor392K/yr
  • 4k monitor335K/yr
  • 27 zoll monitor346K/yr

What reviews say buyers love and hate about Monitor

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Preis-Leistungs-Verhältnis36%

Nice Price

Anzeigeauflösung15%

Super Monitor

Qualität insgesamt13%

Super Produkt

beworben Vs Tatsächliches Produkt6%

Produkt wie beschrieben

Gesamtgröße5%

Passt

What buyers complain about

52% of reviews
Audioqualität11%

Was fehlt wären integrierte Lautsprecher

Haltbarkeit7%

Haltbarkeit schlecht

Qualität insgesamt7%

minderwertige Qualität

Anzeigeauflösung5%

Ergebnis ist ein wackeliger und schiefer Monitor

Farbe5%

Blaustichig

Monitor return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
22%
2Anzeigeauflösung
9%
3Kompatibilität – insgesamt
8%
4Funktionalität insgesamt
7%
5Defekt Material/Teile
7%

Common Monitor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Monitor 54/100 on Amazon Germany — Worth a look. The niche generates €10.2M/yr across 42 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -25.2% over the last 90 days.
Search demand for Monitor on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.