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Mikrofon

Maybe

Shoppers spend an estimated $2.5M a year here. But buyers convert on only 1.7% of searches, so Mikrofon is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,375 Computer & Zubehör niches · +20 vs the category median of 41
Market size
€2.5M/yr3.7M searches / yr
90-day growth
-0.3%search demand this quarter
Competition
21%top-5 click share · 40 brands · 216 sellers

Flapen Score

Mikrofon against its category

The dotted line is the Computer & Zubehör average. Past it, Mikrofon is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mikrofon market on Amazon at a glance

Shoppers on Amazon Germany searched for Mikrofon 3.7M times last year and spent an estimated €2.5M. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.5M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
1.7%
Market size, estimated
€2.5Ma year
Peak month
December1.9× the quietest month
Top search term
mic558K searches a year

02 · Price

A sale here is worth €39.44.

Listings sell for €39.44 on average, from €6.04 to €308.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €39.44 that is €20K to €30K a year per listing.

Average price
€39.44inside the $15 to $100 sweet spot
Price range
€6.04–€308.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
€20K–€30K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #35 within Audio & Video Zubehör. It carries 2,545 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#35in Audio & Video Zubehör
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
2,545per listing
Listings tracked
71

04 · Newcomers

15 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
15Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mikrofon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

216

Top-5 brand share

44%

Top 20: 83%

Top-5 click share

21%

Top 20: 55%

Open market

51%

  • Brand 117%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Mikrofon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Mikrofon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mic558K/yr
  • mikrofon1.2M/yr
  • mikrofon handy223K/yr
  • mikrofon pc315K/yr
  • microphone215K/yr
  • gaming mikrofon216K/yr
  • mikrofon gaming101K/yr
  • ansteckmikrofon90K/yr
  • bluetooth mikrofon91K/yr
  • handy mikrofon75K/yr

Reviews and returns

What reviews say buyers love and hate about Mikrofon

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Mikrofon”
20%of negative reviews mention “Mikrofon”
3.3%of orders come back
“Microphone nach 3 Monaten defekt”
A buyer, on “Mikrofon”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mikrofon questions

Answered from the same tracked data.