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microsoft tastatur

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 56Conversion 7Competition 42Returns 77Price range 87Avg price 95Brand share 3Review moat 37Quality gap 67

Avg price

Incredible€40.15

avg listing price — sweet spot $15–$100

Price range

Great€7.69–€84.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+29.3%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,822.41

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€13K

€13K/yr · 64K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, microsoft tastatur is a €13K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

microsoft tastatur market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
€20K–€30K
units × avg price
Conversion rate
0.5%
Avg BSR
#168
Page quality
0%
Prime
94%
Sponsored
65%
Out of stock
16.0%
Avg brand age
46 months
Avg seller age
193 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Microsoft42%
  • Logitech39%
  • Amazon Basics10%
  • CHERRY5%
  • SABLUTE2%
  • Trust1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +29.3% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.1×

Top microsoft tastatur search terms

  • tastatur microsoft30K/yr
  • microsoft tastatur23K/yr
  • microsoft keyboard6K/yr
  • microsoft tastatur kabellos5K/yr
All search terms

Top microsoft tastatur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1K20%€3K30%€4K40%€5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about microsoft tastatur

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis21%

“Preis-/Leistungsverhältnis OK”

Qualität insgesamt20%

“Super Produkt”

Touch-/Tastensteuerung10%

“Leichte soft-Tasten, das ist top”

beworben Vs Tatsächliches Produkt7%

“Alles wie beschrieben, Alles wie beschrieben, gerne wieder”

Benutzerfreundlichkeit6%

“nice in der Handhabung”

Konnektivität – insgesamt5%

“Mit Dongle klappt es super, ginge auch per Bluetooth”

Montage/Installation3%

“Installation war super easy”

Design insgesamt3%

“sehr schönes Design”

Gesamtgröße3%

“Passt”

Haltbarkeit2%

“Langlebig, funktioniert tadellos und sehr gut: Die Aufnahme des Dongles in der Maus und Tastatur”

What buyers complain about

Haltbarkeit16%

“Short Durability”

Qualität insgesamt13%

“Produktionsfehler”

Touch-/Tastensteuerung9%

“Taste nach 2 Monaten defekt”

Funktionalität insgesamt7%

“Unbrauchbar”

Konnektivität – insgesamt7%

“Verbindungsprobleme”

Preis-Leistungs-Verhältnis5%

“Aber: ich musste für den Rückversand € 25,- zahlen”

Gesamtgröße4%

“Grösse”

Geräuschpegel3%

“die tasten sind relativ laut”

Kompatibilität – insgesamt2%

“Läuft erst unter Windows”

beworben Vs Tatsächliches Produkt2%

“Tastatur entsprach nicht dem Foto”

Top return reasons

Funktionalität insgesamt18%
Gesamtgröße18%
Konnektivität – insgesamt10%
Touch-/Tastensteuerung10%
Kompatibilität – insgesamt8%
Defekt Material/Teile6%
Geräuschpegel5%
Qualität insgesamt4%
Produktzustand3%
beworben Vs Tatsächliches Produkt3%

Common questions

Is microsoft tastatur profitable to sell on Amazon Germany?
The niche generates €13K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Skip it (41/100).
How competitive is the microsoft tastatur niche?
6 brands and 124 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in microsoft tastatur?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Touch-/Tastensteuerung. The return rate is 1.9%.
When does demand for microsoft tastatur peak?
Demand peaks in Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the microsoft tastatur niche?
Listings span €7.69–€84.50; the average listing price is €40.15 (sweet spot $15–$100). The average incumbent carries 2,822 reviews — the moat a new listing must climb.