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Microsoft Tastatur

a small market ($13K/yr) — Microsoft Tastatur doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 668 of 1,375 Computer & Zubehör niches · on the category median

Market size 3Growth 56Conversion 7Competition 42Returns 77Price range 87Avg price 95Brand share 3Review moat 37Quality gap 67
This niche Category average · 1,375 niches

Is Microsoft Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Microsoft Tastatur is a €13K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.

Microsoft Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.3% over the last 90 days and 0.5% of searches end in a purchase.

€13K

revenue / yr

Units sold / yr750
Search volume / yr+29.3%64K
Conversion rate0.5%
Avg price€40.15

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 124
Top-5 product click share60%
Open market1%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement65%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews2,822

Top Microsoft Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Microsoft42%
  • Logitech39%
  • Amazon Basics10%
  • CHERRY5%
  • SABLUTE2%
  • Trust1%
  • Open — no brand owns it (0%)

Microsoft Tastatur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR0.5%Products17Brands6Top 5 Brands99%OOS Rate16.0%Rating4.3★Reviews2,822Avg BSR#168
5K4KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.1×

Top Microsoft Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tastatur microsoft30K/yr
  • microsoft tastatur23K/yr
  • microsoft keyboard6K/yr
  • microsoft tastatur kabellos5K/yr

What reviews say buyers love and hate about Microsoft Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Preis-Leistungs-Verhältnis21%

Preis-/Leistungsverhältnis OK

Qualität insgesamt20%

Super Produkt

Touch-/Tastensteuerung10%

Leichte soft-Tasten, das ist top

beworben Vs Tatsächliches Produkt7%

Alles wie beschrieben, Alles wie beschrieben, gerne wieder

Benutzerfreundlichkeit6%

nice in der Handhabung

What buyers complain about

69% of reviews
Haltbarkeit16%

Short Durability

Qualität insgesamt13%

Produktionsfehler

Touch-/Tastensteuerung9%

Taste nach 2 Monaten defekt

Funktionalität insgesamt7%

Unbrauchbar

Konnektivität – insgesamt7%

Verbindungsprobleme

Microsoft Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
18%
2Gesamtgröße
18%
3Konnektivität – insgesamt
10%
4Touch-/Tastensteuerung
10%
5Kompatibilität – insgesamt
8%

Common Microsoft Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microsoft Tastatur 41/100 on Amazon Germany — Skip it. The niche generates €13K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +29.3% over the last 90 days.
Search demand for Microsoft Tastatur on Amazon Germany peaks in Nov, where the busiest month runs 2.1× the quietest.