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Microsoft Surface

brand-locked demand (top 5 brands take 100% of clicks) — Microsoft Surface doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 668 of 1,375 Computer & Zubehör niches · on the category median

Market size 96Growth 19Conversion 5Competition 47Returns 28Price range 0Avg price 0Brand share 0Review moat 95Quality gap 90
This niche Category average · 1,375 niches

Is Microsoft Surface profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Microsoft Surface is a €3.4M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Microsoft Surface: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.6% over the last 90 days and 0.4% of searches end in a purchase.

€3.4M

revenue / yr

Units sold / yr6K
Search volume / yr-12.6%1.6M
Conversion rate0.4%
Avg price€572.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 57
Top-5 product click share57%
Open market0%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement67%
New entrants (1y)9· 9 succeeded
Avg rating4.1★
Avg reviews106

Top Microsoft Surface products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€336K€673K€1.0M€1.3M1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Microsoft97%
  • AWOW3%

Microsoft Surface demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR0.4%Products18Brands2Top 5 Brands100%OOS Rate9.2%Rating4.1★Reviews106Avg BSR#92
40K30KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Microsoft Surface search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • microsoft surface321K/yr
  • windows tablet195K/yr
  • surface pro201K/yr
  • surface laptop134K/yr
  • surface226K/yr
  • microsoft surface pro113K/yr
  • microsoft laptop53K/yr
  • microsoft surface laptop78K/yr
  • tablet windows 1160K/yr
  • tablet windows37K/yr

What reviews say buyers love and hate about Microsoft Surface

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Qualität insgesamt22%

Super Gerät

Preis-Leistungs-Verhältnis10%

Super Rechner super Preis

Akkulaufzeit8%

Läuft super, lange Akkulaufzeit

Gesamtgröße7%

Passt

Software/Anwendung7%

Software super vorbereitet zur Nutzung, gut verständliche Anleitung

What buyers complain about

64% of reviews
Aufladen20%

Schade, dass man ihn nur mit dem beigefügten Steckerladegarät ausladen kann

Funktionalität insgesamt7%

Funktioniert nicht wie es muss

Preis-Leistungs-Verhältnis7%

Schade für das Geld

Konnektivität – insgesamt7%

Wifi Probleme

Touch-/Tastensteuerung4%

Touchdisplay funktioniert manchmal nicht

Microsoft Surface return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
15%
2Funktionalität insgesamt
15%
3Software/Anwendung
11%
4Gesamtgröße
6%
5Defekt Material/Teile
6%

Common Microsoft Surface questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microsoft Surface 41/100 on Amazon Germany — Skip it. The niche generates €3.4M/yr across 18 tracked products. 9 of 9 products launched in the last 360 days are still selling. Search demand moved -12.6% over the last 90 days.
Microsoft Surface buyers on Amazon Germany complain most about Aufladen, Funktionalität insgesamt, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 4.8%.