Microsoft Surface
FailThe top 5 brands take 100% of clicks, so Microsoft Surface is a Fail.
- Flapen Score
- 41 / 100Ranks 668 of 1,375 Computer & Zubehör niches · on the category median41
- Market size
- €3.4M/yr1.6M searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 57%top-5 click share · 2 brands · 57 sellers
Flapen Score
Microsoft Surface against its category
The dotted line is the Computer & Zubehör average. Past it, Microsoft Surface is stronger. Inside it, weaker.
Market
The Microsoft Surface market on Amazon at a glance
Shoppers on Amazon Germany searched for Microsoft Surface 1.6M times last year and spent an estimated €3.4M. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.4M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €3.4Ma year
- Top search term
- microsoft surface321K searches a year
02 · Price
A sale here is worth €572.24.
Listings sell for €572.24 on average, from €96.19 to €984.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €572.24 that is €57K to €143K a year per listing.
- Average price
- €572.24above the $15 to $100 sweet spot
- Price range
- €96.19–€984.56
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €57K–€143K
- Returns
- 4.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #92 within Laptops. It carries 106 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 9.2%
- Average rank
- #92in Laptops
- Average rating
- 4.07 starsAmazon Germany average 4.37 stars
- Average reviews
- 106per listing
- Listings tracked
- 18
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Microsoft Surface products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Brand 197%
- Brand 23%
Demand
Microsoft Surface search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Microsoft Surface search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microsoft surface321K/yr
- windows tablet195K/yr
- surface pro201K/yr
- surface laptop134K/yr
- surface226K/yr
- microsoft surface pro113K/yr
- microsoft laptop53K/yr
- microsoft surface laptop78K/yr
- tablet windows 1160K/yr
- tablet windows37K/yr
Reviews and returns
What reviews say buyers love and hate about Microsoft Surface
We read the reviews and the return reasons for every product selling here.
“Schade, dass man ihn nur mit dem beigefügten Steckerladegarät ausladen kann”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microsoft Surface questions
Answered from the same tracked data.








