Is microsoft surface profitable to sell on Amazon Germany?

The niche generates €3.4M/yr across 18 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (41/100).

How competitive is the microsoft surface niche?

2 brands and 57 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in microsoft surface?

Top complaints mined from reviews: Aufladen, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 4.8%.

What does it cost to enter the microsoft surface niche?

Listings span €96.19–€984.56; the average listing price is €572.24 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.

microsoft surface

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible€3.4M

€3.4M/yr · 1.6M searches

Review moat

Great106.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad€572.24

avg listing price — sweet spot $15–$100

Price range

Bad€96.19–€984.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Germany niche tracking, microsoft surface is a €3.4M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

microsoft surface market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €2.9M–€3.4M; units × avg price
Conversion rate: 0.4%
Avg BSR: #92
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 9.2%
Avg brand age: 30 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Microsoft97%
AWOW3%

Demand

Weekly Amazon search volume, last 30 weeks — -12.6% search growth over the last 90 days.

Open Trend

Top microsoft surface search terms

microsoft surface321K/yr -9.2%0.1% conv.
windows tablet195K/yr -11.8%0.1% conv.
surface pro201K/yr -18.3%0.4% conv.
surface laptop134K/yr +28.0%0.2% conv.
surface226K/yr -20.2%0.2% conv.
microsoft surface pro113K/yr -17.2%0.4% conv.
microsoft laptop53K/yr +35.9%0.0% conv.
microsoft surface laptop78K/yr -22.9%0.4% conv.
tablet windows 1160K/yr -39.5%0.1% conv.
tablet windows37K/yr -25.9%0.1% conv.

All search terms

Top microsoft surface products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microsoft€621.774.4★132 rev

Microsoft€665.534.3★63 rev

Microsoft€778.944.4★59 rev

Microsoft€843.454.4★207 rev

Microsoft€822.144.4★207 rev

Newest

by launch date

Microsoft€288.360 rev

3mo ago

Microsoft Surface Go 2 Touchscreen Laptop 10 5 Zoll FHD (1920 x 1080) Intel Pentium Gold 4425Y 4 GB RAM 64 GB SSD japanische Tastatur ohne USB-Anschluss Windows 11 Pro (generalüberholt)

Microsoft€135.011 rev

3mo ago

Microsoft€778.9459 rev

6mo ago

Microsoft€822.14207 rev

6mo ago

Microsoft€984.56119 rev

6mo ago

What buyers say about microsoft surface

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Gerät”

Preis-Leistungs-Verhältnis10%

“Super Rechner super Preis”

Akkulaufzeit8%

“Läuft super, lange Akkulaufzeit”

Gesamtgröße7%

“Passt”

Software/Anwendung7%

“Software super vorbereitet zur Nutzung, gut verständliche Anleitung”

beworben Vs Tatsächliches Produkt5%

“Das was ich wollte”

Benutzerfreundlichkeit5%

“Sehr schnelle einfache Bedienung”

Montage/Installation3%

“leicht zu installieren,”

Flexibilität3%

“vor allem flexibler im Einsatz.”

Design insgesamt3%

“top Design und Qualiät”

What buyers complain about

Aufladen20%

“Schade, dass man ihn nur mit dem beigefügten Steckerladegarät ausladen kann”

Funktionalität insgesamt7%

“Funktioniert nicht wie es muss”

Preis-Leistungs-Verhältnis7%

“Schade für das Geld”

Konnektivität – insgesamt7%

“Wifi Probleme”

Touch-/Tastensteuerung4%

“Touchdisplay funktioniert manchmal nicht”

Montage/Installation4%

“Das Aufsetzen hat auch nicht reibungslos funktioniert”

Buchse/Anschluss/Stecker4%

“Der Stecker war sehr schnell defekt, dadurch war der Artikel wertlos”

Materialqualität4%

“Es handelt sich um einen konstruktionsbedingten Materialfehler, welcher im Internet tausendfach zu finden ist”

Qualität insgesamt3%

“muss sich mittlerweile aber auch einige Kritik gefallen lassen.”

Benutzerfreundlichkeit3%

“schnell frustrierend”

Top return reasons

Kompatibilität – insgesamt15%

Funktionalität insgesamt15%

Software/Anwendung11%

Gesamtgröße6%

Defekt Material/Teile6%

Aufladen6%

Ständiger Neustart oder Neustart4%

Montage/Installation4%

Preis-Leistungs-Verhältnis3%

Rechnenleistung3%

Common questions

Is microsoft surface profitable to sell on Amazon Germany?: The niche generates €3.4M/yr across 18 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (41/100).
How competitive is the microsoft surface niche?: 2 brands and 57 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in microsoft surface?: Top complaints mined from reviews: Aufladen, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 4.8%.
What does it cost to enter the microsoft surface niche?: Listings span €96.19–€984.56; the average listing price is €572.24 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.

microsoft surface

microsoft surface market data

Competition & brand share

Demand

Top microsoft surface search terms

Top microsoft surface products on Amazon

Top sellers

Newest

Trending

What buyers say about microsoft surface

What buyers love

What buyers complain about

Top return reasons

Common questions

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