Is Microsoft Maus profitable to sell on Amazon Germany?

Flapen scores Microsoft Maus 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €133K a year across 11 tracked products. Search demand grew +10.3% in the last 90 days.

How competitive is the Microsoft Maus niche on Amazon Germany?

3 brands and 122 sellers compete in Microsoft Maus on Amazon Germany. The top 5 Microsoft Maus products take 80% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Microsoft Maus?

Microsoft Maus buyers on Amazon Germany complain most about Haltbarkeit, Touch-/Tastensteuerung, and Funktionalität insgesamt. An estimated 1.5% of orders come back.

When does demand for Microsoft Maus peak?

Search demand for Microsoft Maus on Amazon Germany peaks in Nov, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Microsoft Maus niche?

Microsoft Maus sells for €34.48 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.56 to €83.48. The average product has 12,336 reviews, the count a new listing must catch up to.

Microsoft Maus

Fail

The top 5 brands take 100% of clicks, so Microsoft Maus is a Fail.

Flapen Score: 39
39 / 100Ranks 796 of 1,375 Computer & Zubehör niches · −2 vs the category median of 41
Market size: €133K/yr167K searches / yr
90-day growth: +10.3%search demand this quarter
Competition: 80%top-5 click share · 3 brands · 122 sellers

Flapen Score

Microsoft Maus against its category

The dotted line is the Computer & Zubehör average. Past it, Microsoft Maus is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Microsoft Maus market on Amazon at a glance

Shoppers on Amazon Germany searched for Microsoft Maus 167K times last year and spent an estimated €133K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months: 167K
Growth, 90 days vs prior 90: +10.3%
Conversion, latest week: 2.3%
Market size, estimated: €133Ka year
Peak month: November2.2× the quietest month
Top search term: microsoft maus56K searches a year

02 · Price

A sale here is worth €34.48.

Listings sell for €34.48 on average, from €7.56 to €83.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €34.48 that is €3K to €9K a year per listing.

Average price: €34.48inside the $15 to $100 sweet spot
Price range: €7.56–€83.48
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €3K–€9K
Returns: 1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #176 within Mäuse, Tastaturen & Eingabegeräte. It carries 12,336 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 18%
Prime listings: 91%
Out of stock, average day: 13.0%
Average rank: #176in Mäuse, Tastaturen & Eingabegeräte
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 12,336per listing
Listings tracked: 11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Microsoft Maus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

122

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Brand 178%
Brand 218%
Brand 34%
Open — no brand owns it (0%)

Demand

Microsoft Maus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Microsoft Maus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

microsoft maus56K/yr +34.7%0.6% conv.
microsoft mouse36K/yr +98.0%0.4% conv.
surface maus12K/yr -29.2%5.2% conv.
microsoft maus bluetooth11K/yr -45.6%3.3% conv.
microsoft arc mouse7K/yr -10.4%2.3% conv.
microsoft surface maus7K/yr -35.1%5.0% conv.
microsoft bluetooth maus7K/yr -33.7%3.2% conv.
microsoft mouse bluetooth6K/yr -45.9%3.4% conv.
microsoft maus kabellos6K/yr -51.5%1.8% conv.
bluetooth maus microsoft5K/yr -38.7%3.5% conv.

Reviews and returns

What reviews say buyers love and hate about Microsoft Maus

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Preis-Leistungs-Verhältnis”

19%of negative reviews mention “Haltbarkeit”

1.5%of orders come back

“schlechte Haltbarkeit”

A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Microsoft Maus questions

Answered from the same tracked data.

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