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Microsoft Maus

brand-locked demand (top 5 brands take 100% of clicks) — Microsoft Maus doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 796 of 1,375 Computer & Zubehör niches · −2 vs the category median of 41

Market size 30Growth 38Conversion 29Competition 16Returns 85Price range 87Avg price 95Brand share 0Review moat 20Quality gap 52
This niche Category average · 1,375 niches

Is Microsoft Maus profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Microsoft Maus is a €133K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.

Microsoft Maus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.3% over the last 90 days and 2.3% of searches end in a purchase.

€133K

revenue / yr

Units sold / yr6K
Search volume / yr+10.3%167K
Conversion rate2.3%
Avg price€34.48

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 122
Top-5 product click share80%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement18%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews12,336

Top Microsoft Maus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

€0€13K€27K€40K€53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

122

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Microsoft78%
  • Logitech18%
  • HP4%
  • Open — no brand owns it (0%)

Microsoft Maus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume167KCVR2.3%Products11Brands3Top 5 Brands100%OOS Rate13.0%Rating4.4★Reviews12,336Avg BSR#176
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.2×

Top Microsoft Maus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • microsoft maus56K/yr
  • microsoft mouse36K/yr
  • surface maus12K/yr
  • microsoft maus bluetooth11K/yr
  • microsoft arc mouse7K/yr
  • microsoft surface maus7K/yr
  • microsoft bluetooth maus7K/yr
  • microsoft mouse bluetooth6K/yr
  • microsoft maus kabellos6K/yr
  • bluetooth maus microsoft5K/yr

What reviews say buyers love and hate about Microsoft Maus

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Preis-Leistungs-Verhältnis13%

Dazu ein super Preis Leistung

Qualität insgesamt13%

Super Produkt

beworben Vs Tatsächliches Produkt9%

Macht alles

Gesamtgröße8%

Passt

Touch-/Tastensteuerung8%

Liegt gut in der Hand, klicken und scrollen intuitiv, das Scroll-Rad kann auch für Klick-Befehle wie zb Tab schließen verwendet werden

What buyers complain about

72% of reviews
Haltbarkeit19%

schlechte Haltbarkeit

Touch-/Tastensteuerung16%

Linker Button nach wenigen Monaten defekt

Funktionalität insgesamt8%

Doesn't work, broken

Qualität insgesamt6%

Leider unzuverlässig

Gesamtgröße6%

Die größe L ist schon recht groß für meine großen Hände passt es aber ich hätte auch eine nummer kleiner nehmen können.

Microsoft Maus return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
32%
2Funktionalität insgesamt
18%
3Konnektivität – insgesamt
11%
4Kompatibilität – insgesamt
9%
5Geräuschpegel
5%

Common Microsoft Maus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microsoft Maus 39/100 on Amazon Germany — Skip it. The niche generates €133K/yr across 11 tracked products. Search demand moved +10.3% over the last 90 days.
Search demand for Microsoft Maus on Amazon Germany peaks in Nov, where the busiest month runs 2.2× the quietest.