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Mauspad Weiß

Fail

Demand is soft, at -38.5% this quarter, so Mauspad Weiß is a Fail.

Flapen Score
42
42 / 100
Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Market size
€54K/yr158K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
51%top-5 click share · 20 brands · 63 sellers

Flapen Score

Mauspad Weiß against its category

The dotted line is the Computer & Zubehör average. Past it, Mauspad Weiß is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mauspad Weiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Mauspad Weiß 158K times last year and spent an estimated €54K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
2.9%
Market size, estimated
€54Ka year
Peak month
December3.0× the quietest month
Top search term
mauspad weiß47K searches a year

02 · Price

A sale here is worth €12.05.

Listings sell for €12.05 on average, from €4.47 to €42.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €12.05 that is €0 to €1K a year per listing.

Average price
€12.05under the $15 to $100 sweet spot
Price range
€4.47–€42.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #185 within Mäuse, Tastaturen & Eingabegeräte. It carries 5,160 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
90%
Out of stock, average day
8.3%
Average rank
#185in Mäuse, Tastaturen & Eingabegeräte
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
5,160per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mauspad Weiß products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

63

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

25%

  • Brand 124%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Mauspad Weiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Mauspad Weiß search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mauspad weiß47K/yr
  • mousepad white15K/yr
  • white mousepad16K/yr
  • mousepad weiß14K/yr
  • mauspad xxl weiß11K/yr
  • mousepad weiss8K/yr
  • mauspad weiss7K/yr
  • gaming mauspad weiß10K/yr
  • weißes mauspad9K/yr
  • mauspad weiß xxl6K/yr

Reviews and returns

What reviews say buyers love and hate about Mauspad Weiß

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Farbe”
1.9%of orders come back
“Farbe stimmt nicht”
A buyer, on “Farbe”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mauspad Weiß questions

Answered from the same tracked data.