Is Mauspad profitable to sell on Amazon Germany?

Flapen scores Mauspad 56 out of 100 on Amazon Germany, a Maybe. Shoppers spend €2.4M a year across 33 tracked products. Search demand grew -33.2% in the last 90 days.

How competitive is the Mauspad niche on Amazon Germany?

23 brands and 154 sellers compete in Mauspad on Amazon Germany. The top 5 Mauspad products take 42% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Mauspad?

Mauspad buyers on Amazon Germany complain most about Qualität insgesamt, Griff, and Geruch. An estimated 0.8% of orders come back.

When does demand for Mauspad peak?

Search demand for Mauspad on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Mauspad niche?

Mauspad sells for €10.42 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.80 to €23.53. The average product has 11,639 reviews, the count a new listing must catch up to.

Mauspad

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -33.2% this quarter, so Mauspad is a Maybe.

Flapen Score: 56
56 / 100Top 6% of 1,375 Computer & Zubehör niches · +15 vs the category median of 41
Market size: €2.4M/yr5.9M searches / yr
90-day growth: -33.2%search demand this quarter
Competition: 42%top-5 click share · 23 brands · 154 sellers

Flapen Score

Mauspad against its category

The dotted line is the Computer & Zubehör average. Past it, Mauspad is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Mauspad market on Amazon at a glance

Shoppers on Amazon Germany searched for Mauspad 5.9M times last year and spent an estimated €2.4M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.4M a year.

Searches, last 12 months: 5.9M
Growth, 90 days vs prior 90: -33.2%
Conversion, latest week: 3.8%
Market size, estimated: €2.4Ma year
Peak month: December2.4× the quietest month
Top search term: mauspad2.0M searches a year

02 · Price

A sale here is worth €10.42.

Listings sell for €10.42 on average, from €2.80 to €23.53. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At €10.42 that is €52K to €63K a year per listing.

Average price: €10.42under the $15 to $100 sweet spot
Price range: €2.80–€23.53
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 200K–250K
Units per listing a year: 5,000–6,000
Revenue per listing a year: €52K–€63K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Mäuse, Tastaturen & Eingabegeräte. It carries 11,639 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #26in Mäuse, Tastaturen & Eingabegeräte
Average rating: 4.55 starsAmazon Germany average 4.37 stars
Average reviews: 11,639per listing
Listings tracked: 33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 43 months

Products

Top Mauspad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

154

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

42%

Top 20: 85%

Open market

32%

Brand 131%
Brand 29%
Brand 39%
Brand 48%
Brand 56%
Brand 66%

Demand

Mauspad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Mauspad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mauspad2.0M/yr -34.3%3.5% conv.
mousepad1.3M/yr -28.9%3.3% conv.
mauspad xxl494K/yr -36.3%2.1% conv.
mousepad xxl367K/yr -38.1%2.1% conv.
mouse pad220K/yr -20.3%2.5% conv.
gaming mauspad287K/yr -41.6%1.1% conv.
mauspad gaming277K/yr -47.3%1.7% conv.
xxl mauspad164K/yr -37.6%1.8% conv.
gaming mousepad141K/yr -28.8%1.3% conv.
mauspads101K/yr -12.7%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Mauspad

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”

14%of negative reviews mention “Qualität insgesamt”

0.8%of orders come back

“Wer nach Qualität sucht sollte das Produkt vermeiden”

A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Mauspad questions

Answered from the same tracked data.

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