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Maus Kabellos

Maus Kabellos shows a $3.4M/yr market, but soft demand (-23.4% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 9% of 1,375 Computer & Zubehör niches · +13 vs the category median of 41

Market size 96Growth 13Conversion 78Competition 60Returns 83Price range 45Avg price 54Brand share 19Review moat 19Quality gap 47
This niche Category average · 1,375 niches

Is Maus Kabellos profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Maus Kabellos is a €3.4M/yr Amazon Germany market (3.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Maus Kabellos: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.4% over the last 90 days and 7.7% of searches end in a purchase.

€3.4M

revenue / yr

Units sold / yr300K
Search volume / yr-23.4%3.5M
Conversion rate7.7%
Avg price€12.51

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers11 · 141
Top-5 product click share49%
Open market7%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement82%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews14,234

Top Maus Kabellos products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€171K€342K€512K€683K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

141

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

6%

  • Logitech45%
  • TECKNET19%
  • Acer10%
  • Amazon Basics10%
  • UGREEN8%
  • Trust2%
  • Open — no brand owns it (5 brands, 6%)

Maus Kabellos demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.5MCVR7.7%Products28Brands11Top 5 Brands93%OOS Rate0.0%Rating4.5★Reviews14,234Avg BSR#42
150K100KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Maus Kabellos search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maus kabellos910K/yr
  • bluetooth maus695K/yr
  • kabellose maus283K/yr
  • funkmaus266K/yr
  • computer maus258K/yr
  • funkmaus für laptop167K/yr
  • maus bluetooth190K/yr
  • pc maus kabellos130K/yr
  • bluetooth mouse67K/yr
  • computermaus71K/yr

What reviews say buyers love and hate about Maus Kabellos

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Preis-Leistungs-Verhältnis17%

Super Preis-/Leistung

Qualität insgesamt12%

Really good product

Touch-/Tastensteuerung8%

Leise Buttons

Gesamtgröße8%

PASST

Benutzerfreundlichkeit8%

Easy

What buyers complain about

72% of reviews
Haltbarkeit23%

2 Jahre Ok jetzt defekt

Touch-/Tastensteuerung12%

Linker Button nach wenigen Monaten defekt

Qualität insgesamt10%

Null Qualität

Funktionalität insgesamt6%

Doesn't work, broken

Gesamtgröße6%

Winzig und funktional

Maus Kabellos return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Funktionalität insgesamt
17%
3Konnektivität – insgesamt
11%
4Kompatibilität – insgesamt
9%
5Geräuschpegel
5%

Common Maus Kabellos questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maus Kabellos 54/100 on Amazon Germany — Worth a look. The niche generates €3.4M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -23.4% over the last 90 days.
Search demand for Maus Kabellos on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.