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Maus Kabellos

Maybe

Shoppers spend an estimated $3.4M a year here. But demand is soft, at -23.4% this quarter, so Maus Kabellos is a Maybe.

Flapen Score
54
54 / 100
Top 9% of 1,375 Computer & Zubehör niches · +13 vs the category median of 41
Market size
€3.4M/yr3.5M searches / yr
90-day growth
-23.4%search demand this quarter
Competition
49%top-5 click share · 11 brands · 141 sellers

Flapen Score

Maus Kabellos against its category

The dotted line is the Computer & Zubehör average. Past it, Maus Kabellos is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maus Kabellos market on Amazon at a glance

Shoppers on Amazon Germany searched for Maus Kabellos 3.5M times last year and spent an estimated €3.4M. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.4M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
7.7%
Market size, estimated
€3.4Ma year
Peak month
November2.0× the quietest month
Top search term
maus kabellos910K searches a year

02 · Price

A sale here is worth €12.51.

Listings sell for €12.51 on average, from €4.57 to €23.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At €12.51 that is €100K to €125K a year per listing.

Average price
€12.51under the $15 to $100 sweet spot
Price range
€4.57–€23.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
€100K–€125K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Mäuse, Tastaturen & Eingabegeräte. It carries 14,234 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Mäuse, Tastaturen & Eingabegeräte
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
14,234per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Maus Kabellos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

141

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

6%

  • Brand 145%
  • Brand 219%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Maus Kabellos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Maus Kabellos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maus kabellos910K/yr
  • bluetooth maus695K/yr
  • kabellose maus283K/yr
  • funkmaus266K/yr
  • computer maus258K/yr
  • funkmaus für laptop167K/yr
  • maus bluetooth190K/yr
  • pc maus kabellos130K/yr
  • bluetooth mouse67K/yr
  • computermaus71K/yr

Reviews and returns

What reviews say buyers love and hate about Maus Kabellos

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Preis-Leistungs-Verhältnis”
23%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“2 Jahre Ok jetzt defekt”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Maus Kabellos questions

Answered from the same tracked data.