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Magic Keyboard Ipad Pro 12.9

Fail

Demand is soft, at -47.6% this quarter, so Magic Keyboard Ipad Pro 12.9 is a Fail.

Flapen Score
26
26 / 100
Ranks 1,308 of 1,375 Computer & Zubehör niches · −15 vs the category median of 41
Market size
€31K/yr25K searches / yr
90-day growth
-47.6%search demand this quarter
Competition
72%top-5 click share · 7 brands · 23 sellers

Flapen Score

Magic Keyboard Ipad Pro 12.9 against its category

The dotted line is the Computer & Zubehör average. Past it, Magic Keyboard Ipad Pro 12.9 is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Keyboard Ipad Pro 12.9 market on Amazon at a glance

Shoppers on Amazon Germany searched for Magic Keyboard Ipad Pro 12.9 25K times last year and spent an estimated €31K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-47.6%
Conversion, latest week
1.0%
Market size, estimated
€31Ka year
Peak month
November3.7× the quietest month
Top search term
magic keyboard ipad pro 12.917K searches a year

02 · Price

A sale here is worth €123.17.

Listings sell for €123.17 on average, from €73.99 to €283.28. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €123.17 that is €0 to €12K a year per listing.

Average price
€123.17above the $15 to $100 sweet spot
Price range
€73.99–€283.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
7.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #153 within Tablet-Zubehör. It carries 367 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#153in Tablet-Zubehör
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
367per listing
Listings tracked
12

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Magic Keyboard Ipad Pro 12.9 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 141%
  • Brand 225%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

Magic Keyboard Ipad Pro 12.9 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Magic Keyboard Ipad Pro 12.9

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
7.0%of orders come back
“Und ja, der hohe Preis”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magic Keyboard Ipad Pro 12.9 questions

Answered from the same tracked data.