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Magic Keyboard Ipad Air 13

Fail

Demand is soft, at -36.3% this quarter, so Magic Keyboard Ipad Air 13 is a Fail.

Flapen Score
31
31 / 100
Ranks 1,174 of 1,375 Computer & Zubehör niches · −10 vs the category median of 41
Market size
€260K/yr76K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
85%top-5 click share · 6 brands · 52 sellers

Flapen Score

Magic Keyboard Ipad Air 13 against its category

The dotted line is the Computer & Zubehör average. Past it, Magic Keyboard Ipad Air 13 is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Keyboard Ipad Air 13 market on Amazon at a glance

Shoppers on Amazon Germany searched for Magic Keyboard Ipad Air 13 76K times last year and spent an estimated €260K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €260K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
2.3%
Market size, estimated
€260Ka year
Peak month
November3.4× the quietest month
Top search term
magic keyboard ipad air 1344K searches a year

02 · Price

A sale here is worth €146.54.

Listings sell for €146.54 on average, from €74.33 to €283.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €146.54 that is €15K to €37K a year per listing.

Average price
€146.54above the $15 to $100 sweet spot
Price range
€74.33–€283.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€15K–€37K
Returns
6.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #44 within Tablet-Zubehör. It carries 447 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#44in Tablet-Zubehör
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
447per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
21 months

Products

Top Magic Keyboard Ipad Air 13 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

52

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Magic Keyboard Ipad Air 13 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Magic Keyboard Ipad Air 13 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic keyboard ipad air 1344K/yr
  • apple magic keyboard ipad air 1317K/yr
  • ipad air 13 magic keyboard7K/yr
  • ipad magic keyboard 135K/yr
  • apple keyboard ipad air 133K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Keyboard Ipad Air 13

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
6.2%of orders come back
“- extrem überzogener Preis”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Magic Keyboard Ipad Air 13 questions

Answered from the same tracked data.