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Magic Keyboard Ipad Air

Fail

Demand is soft, at -33.7% this quarter, so Magic Keyboard Ipad Air is a Fail.

Flapen Score
33
33 / 100
Ranks 1,097 of 1,375 Computer & Zubehör niches · −8 vs the category median of 41
Market size
€333K/yr146K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
76%top-5 click share · 7 brands · 59 sellers

Flapen Score

Magic Keyboard Ipad Air against its category

The dotted line is the Computer & Zubehör average. Past it, Magic Keyboard Ipad Air is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Keyboard Ipad Air market on Amazon at a glance

Shoppers on Amazon Germany searched for Magic Keyboard Ipad Air 146K times last year and spent an estimated €333K. The top 5 brands take 96% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €333K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
1.7%
Market size, estimated
€333Ka year
Top search term
magic keyboard ipad air 1164K searches a year

02 · Price

A sale here is worth €137.00.

Listings sell for €137.00 on average, from €50.99 to €267.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €137.00 that is €14K to €34K a year per listing.

Average price
€137.00above the $15 to $100 sweet spot
Price range
€50.99–€267.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€14K–€34K
Returns
7.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #64 within Tablet-Zubehör. It carries 426 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#64in Tablet-Zubehör
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
426per listing
Listings tracked
14

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Magic Keyboard Ipad Air products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

59

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Brand 161%
  • Brand 215%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Magic Keyboard Ipad Air search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26DecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Magic Keyboard Ipad Air search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic keyboard ipad air 1164K/yr
  • apple magic keyboard ipad air 1119K/yr
  • ipad air magic keyboard9K/yr
  • ipad magic keyboard 117K/yr
  • magic keyboard ipad air11K/yr
  • ipad air 11 magic keyboard6K/yr
  • magic keyboard ipad 116K/yr
  • ipad 11 magic keyboard5K/yr
  • ipad air magic keyboard 114K/yr
  • apple keyboard ipad air 114K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Keyboard Ipad Air

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Magnetische Stärke/Adsorption”
7.9%of orders come back
“Magnet hält nicht”
A buyer, on “Magnetische Stärke/Adsorption”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Magic Keyboard Ipad Air questions

Answered from the same tracked data.