Magic Keyboard
brand-locked demand (top 5 brands take 99% of clicks) — Magic Keyboard doesn't clear our bar today.
Flapen Score
Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Is Magic Keyboard profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Magic Keyboard is a €3.1M/yr Amazon Germany market (969K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Magic Keyboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.3% over the last 90 days and 3.2% of searches end in a purchase.
€3.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Magic Keyboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Apple Magic Keyboard mit Touch ID und Ziffernblock für Mac Modelle mit Apple Chip Deutsch Weiße Tasten
- Price
- €125.35
- Rating
- 4.7/5
- Reviews
- 1,203
- Age
- 1y ago
Apple Magic Keyboard Deutsch
- Price
- €76.67
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 1y ago
Apple Magic Keyboard mit Touch ID für Mac Modelle mit Chip â Deutsch Bluetooth USB-C
- Price
- €109.72
- Rating
- 4.7/5
- Reviews
- 687
- Age
- 1y ago
Apple Magic Keyboard mit Touch ID und Ziffernblock für Mac Modelle mit Apple Chip Deutsch Schwarze Tasten
- Price
- €149.96
- Rating
- 4.7/5
- Reviews
- 1,205
- Age
- 1y ago
Logitech MX Keys S kabellose Tastatur Low Profile Fluid Quiet Typing Programmable Backlighting Bluetooth USB C Rechargeable für Windows PC Linux Chrome Mac Deutsches QWERTZ - Grau
- Price
- €65.38
- Rating
- 4.6/5
- Reviews
- 1,939
- Age
- 3y ago
Trending
90-day click momentum
OMOTON Bluetooth Mac Tastatur Wiederaufladbar Kabellos Tastatur mit QWERTZ DE-Layout 3 Bluetooth-Kanäle für MacBook Air MacBook iMac iMac Pro Mac mini Vollformat mit Ziffernblock
- Price
- €29.28
- Rating
- 4.4/5
- Reviews
- 1,768
- Age
- 1y ago
Apple Magic Keyboard mit Touch ID und Ziffernblock für Mac Modelle mit Apple Chip Deutsch Schwarze Tasten
- Price
- €149.96
- Rating
- 4.7/5
- Reviews
- 1,205
- Age
- 1y ago
Logitech MX Keys S kabellose Tastatur Low Profile Fluid Quiet Typing Programmable Backlighting Bluetooth USB C Rechargeable für Windows PC Linux Chrome Mac Deutsches QWERTZ - Grau
- Price
- €65.38
- Rating
- 4.6/5
- Reviews
- 1,939
- Age
- 3y ago
Bluetooth Aluminium Wireless Tastatur für Mac Low-Profile und leise Tasten für Multi-Device Kompatibel mit Apple iMac MacBook Mac und iPad wiederaufladbarer Akku Silber Schwarz - KB-K2-SV-DE
- Price
- €44.64
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 3y ago
Kabelgebundene Tastatur mit Ziffernblock für Apple Mac OS Eleganter Vollaluminiumrahmen Deutsches QWERTZ-Layout Plug-it-Play USB Tastatur für iMac/Mac mini/MacBook
- Price
- €33.26
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 4y ago
Newest
by launch date
Apple Magic Keyboard Case für das 11 iPad Air (M3) besonders angenehmes Tippen integriertes Trackpad Deutsch - Schwarz
- Price
- €252.20
- Rating
- 4.5/5
- Reviews
- 323
- Age
- 8mo ago
ProtoArc Beleuchtet Kompakte Kabellose Tastatur für Mac K90-A Bluetooth QWERTZ Funk Tastatur Mehrgeräte-Gerät Aufladbar Leise Wireless Keyboard Kompatibel mit MacBook Pro/Air iPad iPhone
- Price
- €35.28
- Rating
- 4.4/5
- Reviews
- 420
- Age
- 10mo ago
OMOTON Bluetooth Mac Tastatur Wiederaufladbar Kabellos Tastatur mit QWERTZ DE-Layout 3 Bluetooth-Kanäle für MacBook Air MacBook iMac iMac Pro Mac mini Vollformat mit Ziffernblock
- Price
- €29.28
- Rating
- 4.4/5
- Reviews
- 1,768
- Age
- 1y ago
Apple Magic Keyboard mit Touch ID und Ziffernblock für Mac Modelle mit Apple Chip Deutsch Weiße Tasten
- Price
- €125.35
- Rating
- 4.7/5
- Reviews
- 1,203
- Age
- 1y ago
Apple Magic Keyboard Deutsch
- Price
- €76.67
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
67
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Apple78%
- OMOTON10%
- Logitech5%
- Yivandi4%
- B.FRIENDIT2%
- ProtoArc1%
- Open — no brand owns it (0%)
Magic Keyboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top Magic Keyboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- apple tastatur189K/yr
- apple magic keyboard173K/yr
- magic keyboard197K/yr
- mac keyboard42K/yr
- mac tastatur73K/yr
- apple keyboard68K/yr
- apple tastatur magic keyboard45K/yr
- tastatur mac41K/yr
- tastatur apple22K/yr
- macbook tastatur19K/yr
What reviews say buyers love and hate about Magic Keyboard
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Super Produkt”
“Super Tastatur mit TouchId”
“Mit Dongle klappt es super, ginge auch per Bluetooth”
“Für das Geld OK”
“Angenehmes Keyboard, Super Handhabung”
What buyers complain about
52% of reviews“Enttäuschend und überteuert”
“Verbindungsprobleme”
“Schlechte Kompatibilität mit MacOS”
“Short Durability”
“nicht die beste”
Magic Keyboard return rate & reasons
Why buyers send it back, as a share of all return requests.
3.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Magic Keyboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
