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Magic Keyboard

Fail

The top 5 brands take 99% of clicks, so Magic Keyboard is a Fail.

Flapen Score
42
42 / 100
Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Market size
€3.1M/yr969K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
75%top-5 click share · 6 brands · 67 sellers

Flapen Score

Magic Keyboard against its category

The dotted line is the Computer & Zubehör average. Past it, Magic Keyboard is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Keyboard market on Amazon at a glance

Shoppers on Amazon Germany searched for Magic Keyboard 969K times last year and spent an estimated €3.1M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 969K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.1M a year.

Searches, last 12 months
969K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
3.2%
Market size, estimated
€3.1Ma year
Peak month
November2.3× the quietest month
Top search term
apple tastatur189K searches a year

02 · Price

A sale here is worth €101.50.

Listings sell for €101.50 on average, from €19.10 to €283.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €101.50 that is €127K to €152K a year per listing.

Average price
€101.50above the $15 to $100 sweet spot
Price range
€19.10–€283.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
€127K–€152K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #67 within Tablet-Zubehör. It carries 924 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#67in Tablet-Zubehör
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
924per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Magic Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

67

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Magic Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Magic Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple tastatur189K/yr
  • apple magic keyboard173K/yr
  • magic keyboard197K/yr
  • mac keyboard42K/yr
  • mac tastatur73K/yr
  • apple keyboard68K/yr
  • apple tastatur magic keyboard45K/yr
  • tastatur mac41K/yr
  • tastatur apple22K/yr
  • macbook tastatur19K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Keyboard

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
3.4%of orders come back
“Enttäuschend und überteuert”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magic Keyboard questions

Answered from the same tracked data.