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Macbook Maus

soft demand (-28.8% this quarter) — Macbook Maus doesn't clear our bar today.

Flapen Score

46
Skip it

Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41

Market size 57Growth 11Conversion 58Competition 34Returns 73Price range 89Avg price 95Brand share 20Review moat 24Quality gap 52
This niche Category average · 1,375 niches

Is Macbook Maus profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Macbook Maus is a €447K/yr Amazon Germany market (334K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 46/100.

Macbook Maus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 5.0% of searches end in a purchase.

€447K

revenue / yr

Units sold / yr15K
Search volume / yr-28.8%334K
Conversion rate5.0%
Avg price€27.00

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 160
Top-5 product click share64%
Open market8%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews5,141

Top Macbook Maus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€45K€89K€134K€179K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

160

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • Apple25%
  • Logitech23%
  • AE WISH ANEWISH21%
  • LEAPEST13%
  • Azmall10%
  • TECKNET3%
  • Open — no brand owns it (3 brands, 5%)

Macbook Maus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume334KCVR5.0%Products19Brands9Top 5 Brands92%OOS Rate5.6%Rating4.4★Reviews5,141Avg BSR#35
13K8KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.0×

Top Macbook Maus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maus für macbook38K/yr
  • macbook maus40K/yr
  • maus für ipad33K/yr
  • maus macbook24K/yr
  • ipad maus29K/yr
  • mac maus19K/yr
  • bluetooth maus macbook15K/yr
  • maus für macbook air14K/yr
  • maus mac13K/yr
  • mac mouse12K/yr

What reviews say buyers love and hate about Macbook Maus

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt10%

Perfect, Qualität entspricht seinem Preis

Preis-Leistungs-Verhältnis10%

Super Preis-Leistung

Touch-/Tastensteuerung8%

Soft Touch Tasten, angenehme Größe und Oberfläche

Konnektivität – insgesamt8%

Bluetooth inkl. Dongle

beworben Vs Tatsächliches Produkt7%

Produkt wie beschrieben

What buyers complain about

62% of reviews
Touch-/Tastensteuerung14%

Linker Button nach wenigen Monaten defekt

Haltbarkeit12%

begrenzte Haltbarkeit

Qualität insgesamt8%

Müll

Konnektivität – insgesamt6%

Verbindungsstick fehlt

Aufladen6%

Einzig negativ anzurechnender Punkt ist und bleibt der Ladeport (nun per USB-C) an der Unterseite.

Macbook Maus return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
21%
2Funktionalität insgesamt
17%
3Kompatibilität – insgesamt
13%
4Konnektivität – insgesamt
12%
5Touch-/Tastensteuerung
6%

Common Macbook Maus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Macbook Maus 46/100 on Amazon Germany — Skip it. The niche generates €447K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.
Search demand for Macbook Maus on Amazon Germany peaks in Sep–Nov–Dec, where the busiest month runs 2.0× the quietest.